Grassroots entrepreneur: How did I get through public number sales 33,000

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He knew that the man was half a year ago, when he had no business model, only a dream, a wife and children, and a 10,000-fan micro-credit public account (classic picture book Jingdianhuiben), when he was fretting about how to do the project. Because of confusion, he came to find a dark horse to seek solutions. I gave a sincere suggestion and promised that if one day his project had a scale, he would have to give him a channel of coverage. And now he did it ...

Below is a screenshot of his contribution and performance.

My micro-letter public number is "classic picture book", maintained nearly a year, share the picture book and parenting, couples together articles, with the public number of daily sales of 33,000 is on February 24. The average daily sales of about 10,000 per week. At that time my public number subscribers were about 34,000.

2.24 early in the morning, I uploaded a set of 155 yuan in my micro-shop picture book, in which I sent the public number of messages, told my subscribers can go to my micro-shop group Buy This set of books, the day's sales reached 33152.5. The next day continue to buy this set of books, but the purchase of too many people caused by two o'clock in the afternoon out of stock, not to have their own shelves, but a morning sales also have 14637.5.

I do the daily sales of 33,000, is relying on micro-letter public number and micro-shop. Summed up, I can be regarded as New Wengwen "from content to user to the relationship between marketing" theory from the media practitioners.

Developing users through Content

If the user from the development point of view, the content must be original? There are many ways to develop users, not necessarily the more clumsy method of original. If you think from the user's point of view, the content must be original? They need "eggs" that are valuable to them, not too much about who is "chicken" ... How do you do the content?

First, the content is dry. I did not do any activities, I developed the initial micro-credit Subscriber to subscribe to the user's approach is very clumsy, is to collect a lot of useful pictures of the mother of the picture on my Baidu cloud, and then to the Forum, QQ group and so on, the content of my micro-signal.

Secondly, the content should be consistent with the position of the micro-credit public number. Content positioning should be a process, the beginning of my content is to paint an animated video, but the user reflects the child on the phone watching video afraid to damage the eyes. So I changed the picture and text, but later felt that the picture and text of the infringement, and replaced the picture of the audio. Since my public howl "classic painting Book", share the picture book, whether it is video, text or audio, should be. But beyond that, I share articles. These articles are all about parent-child education and family marriage.

I also share articles, is out of two considerations: first, if only share the picture book, the number of shares forwarded is very few, if there are good articles want to cooperate, there are a lot of sharing and forwarding, the user development is relatively fast; second, for the "classic painting" purpose, committed to the construction of family relations. I hope to use these articles to help build a good family relationship by having a parent-child relationship. Select the article to look at and time.

Moreover, the content needs good typesetting and proofreading. It also takes time and effort. I usually see it on my phone a few times before I release it. Every time there is a big adjustment, I will look over and over again on different screens of mobile phones and tablets. Other skills such as regular release and so on are no longer in the details.

Of course, it is important to find a good platform. Micro-Credit public number I maintained nearly a year only 34,000, and I in the Tencent media open platform "ha Dad Hum Mom" (not with my public number in sync) less than six months, there are already 108,000.

Show yourself to build relationships with users

If you consume 33,000 per 34,000 users and each consumes about one dollar, then 108,000 of subscribers should have 108,000 of the sales, but in fact 0. Why is there such a big difference between the media open platform and the micro-credit public number? The reason for this is whether to establish a relationship with the user.

How do I build relationships with users? I'm not a professional and I can't analyze which of these two platforms is more effective in building relationships. My personal preference for public numbers is more conducive to building relationships. But even with the public number, it is not necessarily possible to establish a relationship.

I do not think it is very important to establish a relationship with the user on the public number and whether the content is original or not. Will the original content be able to establish a relationship with the user? It is true that some people often write long original articles, such as Li Guangdou, ye, I am because of their reputation outside of their attention, but also concerned about them for some time, because they write content is really professional worth watching, but eventually I canceled the attention, I do not see their people.

Excerpts of the public number must not establish relationships with users? Although I rarely publish original articles, like many public numbers are excerpts. But I can say that I have established a relationship with the user. My subscribers basically feel that I'm working on the public service, and they call me "Harry."

This goes back to what the old man called "charisma." I am not saying that content is unimportant, but that relationships are more important. I have a one-year-old child, called Little ha, he is to me babbling, what also said not clear, did not provide what valuable content to me, I still like to focus on his interaction with him, because we are father-son relationship.

I will have a chat, through the chat to let people know me and my wife, children. Lo Zhenyu is a piece of other people's article plus their own one or two reading, gold wrong DAO is also someone else's article plus some of their own interpretation. Ghost Foot Seven too.

Many times the micro-letter content is a few words, even the article did not. So, how to establish a relationship, how to establish their own "charm personality", through a few chat (text, pictures, voice are all right) can achieve this goal. Gossip is also a "charm personality."

Sell What the user wants

With the user has a relationship, you can start sales. I have a lot of attempts on what to sell. First, like Lo Zhenyu selling members, second, like Cheng selling ads, and third, like Pan "prostitution." Four, like Ghost Foot seven selling professional; five, like Liu Sell love, rely on donations. Liu is the "wind window" executive Vice editor-in-chief, now run a called "Realm" of the non-profit electronic periodicals.

I have tried all these things, but they are not what my users want. Then I started trying to sell the picture book. Selling the book is supposed to be "classic picture book" Natural Things, but I have to go around a lot of circles to get around.

The question of how to sell after deciding what to sell. In the beginning, I was in the micro-credit to sell the public number, a day recommended a set of/book, the need for users to reply to the recipient information, and then I express the book out, the user received the book, through Alipay or bank transfer to me. Can imagine, this is a very troublesome process, the user can only want me to release the book that day, I also have some books can not be recovered. But even so, a lot of books have been sold. But to let users know that I trust them, which has laid a solid foundation for later sales.

In the process, I have been looking for a mobile phone to open a shop platform. Naturally thought of is Taobao, but too heavy too complex, but also need book business license. Also intends to try the pocket Pass, Leather Mall, micro-purchase easy, micro-credit business treasure, but there are thresholds. Last December mid-April, my users reminded me of a "micro-shop" mobile phone application, I searched the Pocket shopping team to do, more reliable, and very quickly opened the micro-shop, there is no threshold. A week on line, the turnover reached 20,000.

With the Micro shop, I began to think about how to sell more. This needs to give users more concessions. I thought about group buying. I have no product to buy for myself. I went to find quality business, so that quality merchants to provide buy goods in my micro-shop, I through the micro-letter public number to publish the purchase information, encourage users to the micro-shop participation Group. With the order, I put the order and the corresponding money to the merchant, the Merchant sends the corresponding express number after the express number to tell me, I sent the courier number to the user. After the group purchase, I obtained a certain sales commission from the merchant.

Looking back over the past year from the media road, a lot of emotion, the beginning is for their own children to open the public number, because of the other children's mother's positive feedback and recognition, there are many sense of achievement. But for the sake of livelihood, last July or August wanted to give up, at the end of September due to my original company in some of the changes from the full-time to do from the media. Since then, although free, there are many hardships and hesitation, to now is to explore a more feasible way.

To be very grateful to my users, because there is user interaction, let me feel valuable, because there are users of the purchase, so I can survive. Thanks also to my wife, without her support, I couldn't have stuck to the present. In addition, thanks to my little son, because of him, the beginning of the cause of love.

Comment: We think Mr. Ha's project has at least three bright spots. First of all, this is a very typical grassroots entrepreneurial project, to say that a lot of shortcomings can be cited. However, for Mr. Ha, it is admirable to be able to rely on others ' platforms (especially the nascent micro-credit business ecology) to complete the promotion and sale of their products. Secondly, accurate positioning, children's picture of the market potential is huge, Mr. Ha even use the picture to cut into the mother and the baby and men's socks such a market (because, mother is often the center of household consumption, so the future selling all kinds of household goods are possible.) Third, he kept trying to try and make mistakes, showing the entrepreneur's feelings. Every year, 90% of new start-up projects die, or the entrepreneur gives up, but he insists on today.

Author: Ha pa fount from I black Horse