Grassroots Entrepreneur's Network marketing 5 strokes

Grassroots Entrepreneur's Network marketing 5 strokes

Grassroots entrepreneurs is what kind of money without money, resources have no resources, experience has no experience, to background no background, to have no education, only a brute force. So in the operation of the site's methods and skills with the general people are different, the author combined with the operation of the online accounting network of personal experience, summed up the following points:

1. Activity Marketing

Activity marketing is every enterprise will apply one of the marketing means, as a large web site, activity marketing is very important, often many sites in the activities of marketing, but do not lose, the reason is not to seize the network activity marketing core. For example, a new family SNS website--My home I show, the beginning of the marketing staff planned a series of activities marketing, which have invited friends to register activities, registration award-winning activities, as well as the bug test activities, suggestions to take prizes and other activities, in short, less than 10 activities, to give people a sense of marketing to do very good, In fact, for a newly launched web site, the face of a few members, the function is not stable, and so the actual situation, not necessarily more activities the better, more activities, but let each activity is not good. As a newly launched website, organized activities marketing, we must grasp the actual situation to carry out, the activities are not more, but the strength. So what kind of activity is there? For the new site, the more simple the activity flow, the clearer the theme, to achieve the best activity effect. Because the new station, the registered member is not many, the enthusiasm is not high, the activity degree is not high, then the more simple active, the more easy lets the member participate, if the activity flow complex words, then very few members are willing to participate. At the same time at different stages of development of the site, its activities marketing focus is also different, the initial stage, activity marketing focused on simple and clear, development period, activity marketing focus on the user experience, maintain freshness.

2. Soft Paper Marketing

Many sites have a soft marketing, but the effect is not immediately effective, is a long-term process, if you can not be soft marketing to achieve a bit, but also can only be a silent effect of geese. The author has an online accounting network, called the financial customer online, often with the help of soft Wen network marketing, soft wen not only write more, but also high quality. Because the soft text is many words, then "the financial guest Online" several words appear in the network high frequency, then by Google and Baidu included more, while the quality of soft paper, Google and Baidu on the "fiscal guest online" assessment of natural high, so when members search "online accounting, online accounting software" and other keywords, Because with the business of online Web site close contact, so the financial customer online in Google and Baidu search sites such as the ranking of Natural high. At the same time, the soft text in addition to many and high quality at the same time, more need to grasp the focus and hotspot to make a fuss. For example, Alibaba Group launched Ali Mother Web site, the author wrote a soft wen, soft text title is "Ali mother is a secretly raised mistress Ma Yun." In which Ali mother issued some suggestions, natural articles also cleverly added to the financial customer online propaganda content, after the issue of a number of large Web sites are reproduced, and recommended in the home page, intangible in the online accounting network to bring a huge impact and flow.

3. Event Marketing

Event marketing is something that can not be asked for, but also very dangerous marketing methods, if handled well, you can greatly improve the visibility of the site and brand image, if the handling of the bad, no doubt to the image of the site greatly discounted. Each site in the course of operation will encounter a lot of unexpected events, for these events, some conducive to the site, and some are greatly detrimental to the site. The author's online accounting network in April 08, there is a strong competitor called the account pull suddenly closed, to those who like online bookkeeping has brought a huge negative impact, because the accounting pull suddenly closed, not in advance to inform members of the accounts recorded data export, resulting in many Members hard to remember the account can not get , to the entire online accounting industry and the market has brought a huge negative impact, at that time the online accounting network is also facing huge challenges, many members call or send mail or QQ advisory data security and website failure and other sensitive issues. The online billing network is quick to respond to this situation, first of all, the Treasury online billing network in the bulletin issued a commitment notice, told all members, the Treasury online accounting network is confident and determined to do a good job, depending on the membership data for their own life as important, at the same time in order to ensure data security, the use of dual server backup, Sooner or later each backup mechanism, with the greatest efforts to eliminate members of security concerns. Then we issued a bulletin, the title is "Select the online accounting network of n reasons." This bulletin, from the technical development, technical security and market operations, team, concept, service, product and other aspects of the analysis of the advantages of the online accounting network, so that the majority of members believe us, recognize us, support us. Through this industry crisis, the online accounting network event marketing not only eliminates the concerns of members, but also greatly improve the visibility and reputation of the financial customer online.