Grassroots entrepreneurship can not be separated from the opportunity the most important is to learn to grasp

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As a grassroots entrepreneurs of the Internet, we have been thinking about their future, to explore the way out of the grassroots, but to explore the future of the road to rely on their own step-by-step out, grass-roots one day can become a star? Depends on what we've done, who we've been, what we've been through.

March 13 A5 Edition chat activities, invited Hin Solomon Technology Co., Ltd. CEO (http://www.cnsolomo.com/), is also the former Baidu Ad Butler senior product manager Zehou, share him from the grassroots webmaster, have set up their own company to become CEO experience. This article is to organize a question and answer the dialogue, easy to read.

Q: Hello, Guest, Introduction said, you are Baidu Ad Butler Senior product Manager, can simply share with us the content and situation of this work?

A: This classmate seems to be more curious about Baidu's work.

Baidu Advertising Butler is dedicated to high-end network media management Network advertising a management system. Through it can manage any large web site of all the ads, including regular on the offline ads, scheduled ads, according to the crowd, the region to put different ads. Compare high-end intelligence. Including the current A5 advertising management is also used by the Baidu advertising butler.

I was in charge of the product's online media promotion, product issue feedback, collation, and the advertising butler's social media operations, including its Sina and Tencent official Weibo and so on.

Q: A lot of webmaster to Baidu both love and hate, Baidu is full of curiosity, the guests in Baidu to work how long, is in Baidu headquarters? What experiences and gains have you brought to this work experience?

A: It was in the Baidu Building, Beijing headquarters! Baidu is a technological progress of the company, surrounded by very good colleagues. The experience in Baidu gives me the biggest harvest has several points:

1, workflow optimization: As our webmaster origin, may be in the early stage of groping to disrupt the battle, but in Baidu, a lot of work flow is very standardized, can improve a lot of efficiency.

2, the vision of the Internet products open: Here received a lot of cutting-edge knowledge, as well as the road master, will often discuss the relationship between products and products and evolution, and related products of the industrial chain pattern, before someone joked that Baidu is the product manager of the Huangpu Military Academy, is very reasonable, here the atmosphere is very good. Generally from Baidu out of the students, entrepreneurship more. Because the view is more open.

Q: As an Internet grassroots entrepreneurs, we have been thinking about their future, that grassroots webmaster should do?

A: In fact, thinking about the future, this includes the same thinking as I do now.

But thinking is not the main, especially for grassroots entrepreneurs, the most important thing is to first clear their own "characteristics" of the internet this piece of the most suitable for their own. In the end is the inspirational SEO? Or do product development? or do media promotion? Or is it the product Manager? Recognize yourself, early or need to down-to-earth to a company to work, in this field to make some achievements! At present, Baidu Advertising Butler's market share has been the first, in this field of struggle, I have benefited a lot, will also be next to their own more can do God horse laid a foundation. Road, only walk to clear up.

Q: Thinking ultimately has to be put into action, indeed. The guest said, the individual must first clear oneself "the characteristic", then looks for the path which suits oneself direction, the guest in clear oneself "the characteristic" how to do? For many grassroots, they do not know what their advantage is, what can be competent, the guests can be "how to find their own advantages" this angle, pointing?

A: Do not know their own strengths and can do what, this is a better judge.

From you into the Internet industry, if you are office workers, you have done so many posts, which positions are you the most passionate, most motivated, if you are office workers, the boss does not pay overtime are always happy? If you are an entrepreneur, you have done so many products, which one you feel most confident, the most handy?

Combined with my own words, write articles is I like the way, sometimes a good idea to write out, also wrote some soft Wen, before also wrote A5 group buy soft Wen. I like to play Micro Bo, from everyone suspected microblogging this thing does not start, my account fans tens of thousands. Since everyone thinks Weibo is interesting, my fans are hundreds of thousands of. I think this thing is very interesting. Actually say these, just one meaning: your interest hobby lets you have the achievement feeling, that is your characteristic specialty.

Q: Hello, would like to ask, grassroots webmaster, what needs to learn? Did a period of time stationmaster, feel very confused.

A: It is normal to be confused before the webmaster, but also the only way. I did in the early days of the Hubei people SNS (at that time SNS Fire), later also did E-commerce (Taobao rising ERA), the year before the start to do group buying (American group Hot), did a lot, but also gradually found a feeling, so I do group buying, the results are the best, remember that time of day sales of tens of thousands, As a grassroots or small excited.

Actually say back, still want to practice more! Practice also must have the direction, I think has so 2 big judgment direction: 1, own resources superiority (product superiority?) 2, their own advantages (network promotion?) SEO sales? According to this much effort, find their own way ~

Q: Many webmasters hope to finally realize the company operation, I hope guests can talk more about experience and views!

A: To tell the truth, the webmaster will be more difficult to operate in the future, because in recent years, the company's operation is not a strong resource background of people and teams.

Stationmaster wants company to operate, depend on oneself whether have core competitive power. There are probably such a few: 1, whether the product in this market to eat? (Product competitiveness) 2, is the fund strong? (The wages of the brothers are normal, the rents and utilities assorted, and the larger marketing operation costs); 3, is the team cohesive? (Not that there are two or three of people part-time dry finished on the line, must have common values, even if there is no work without food to eat also think this thing can do NB together continue to insist). These are all the problems I faced in the early stage, and now on the road to entrepreneurship, these are my solutions and continuous optimization.

Q: From the grassroots to the CEO is good, I am also ready to do not work, want to do, do not know what industry I do better, I hope to get some guidance, thank you.

A: This problem needs specific analysis, because I am not familiar with the skills of fish small students and the past background, dare not jump to judgment. However, China's social media marketing, mobile interconnection is the two major trends, you can look for opportunities.

Q: Grassroots to the CEO of this change in identity, the need for the middle of the accumulation of knowledge and preparation?

A: A few words, in fact, this problem is very big, but also I feel very deep problem. Company operation to now, all the time feel the pear, this is different from the previous work of the pear. Before the pear from the work of the KPI, now the pear from the realization of the self vision and the well-being of the brothers.

I think those god horse affinity, leadership of the empty talk will not say. Say a few points:

1, executive power! These three words do stationmaster person every day mention, but can do not many, especially office workers more lack of good implementation spirit. The CEO must be more executive than the employee, perform every set of initiatives and programs, and oversee implementation. Because you have to play a role model.

2, Learning ability! Currently I will be accustomed to spend one hours a day to read the Internet innovative articles, to understand fresh products, fresh people, fresh marketing events and so on, because the CEO to lead the team forward, need to learn more, absorb more knowledge reserves, only to think and judge.

3, Management ability! The mindset of being a leader and an employee is not the same, for example, the marketing staff will think that the flower will be spent, spend the talk; the leader will think about ROI, how much is it worth? Every expense has to be spent on, each team member needs to communicate, to ensure that the team's thinking all agree, this is very tired, but must do. In the past to work is not, because a radish a pit, the overall view as a leader.

Q: Gentlemen, hello, I would like to ask the next as a grassroots entrepreneur to set up a company (mainly local Web site operations), need to be specific to what kind of conditions? I hope that guests from the team, leaders, funds and other aspects of the introduction of the answer, thank you!

A: If it is the operation of local websites, why must the establishment of the company operation? (Of course I don't know exactly what level of your current operation is.)

I know a lot of Beijing local community webmaster, are grassroots operations, the core members may rent a two-bedroom is enough (moderators are both). The local station actually needs not the money, is the founder team member's passion and the execution ability. When someone is angry, money is not a problem. Because the demand for O2O is very large.

Of course, the most important condition must be: The founding team! The founding team all must have a state of mind to make a big deal. (The undesirable of the mixed shares of soy sauce) The founding team all must also have all aspects of technical expertise to complement (Community operations involving technology, art, operations, promotion, offline activities, copywriting, outreach, etc.).

Q: As an SEO, what do you think is the most important quality you must have?

Answer: 1, executive power. 2, executive power. 3, or TMD executive power. This is what I and all seo do the cow people to communicate after the common characteristics, including the husband only do seowhy~

Q: For many individual stationmaster, can go to the big Internet company to work is very proud of things, such as Baidu, Google, Tencent, although the webmaster on these sites some DOJ, but the heart is full of longing, the guests are also from Baidu, can say how personal webmaster to the internet big company to work, What kind of ability should be possessed? What opportunities did the guests go to work in Baidu?

A: The big companies now basically look at three points: 1, education (at least undergraduate, 211 better, postgraduate better), 2, qualifications (in the past has no relevant experience, the relevant products are familiar with, how long); 3, the network (there is no relevant students can be recommended internally, but also have their own belly in the goods).

Q: Good guest, I would like to ask Baidu ranking algorithm is probably what? webmaster in doing SEO should pay attention to what?

A: This is a common problem, always hope to get Baidu ranking algorithm. In fact, any search engine (natural ranking) is the core of: let better content is more people need to see, plainly, is the user experience.

No god horse sunflower book, do their own site optimization of the internal, as well as the user experience of their own site, so that people around you feel this site used very comfortable, not awkward. Then do more quality outside the chain, this is kingly. Those sunflower Treasure of Kung Fu, are clouds. In order to get the Sunflower book by K Station, can't row.

Q: You come all the way over, what is the most touching, what is the feeling of this industry?

A: The social media marketing, especially micro-blog marketing feeling is quite a lot. The industry began to become standardized, we are more and more like playing, but also more and more mature, is a very good thing. Usually you can also see our microblog Marketing research institute to understand Weibo.

Q: We are the local portal station and forum Grassroots Webmaster, how these sites to find profit point?

A: Do the local portal of the profit point is too much, almost you think that the market is now angry internet mentality can be combined, including: Pinterest, group purchase, advertising and so on. But the only premise is: How much is the popularity? How big is the local influence? These are the core, and the rest are the things that are ripe. Popularity and influence up, you do not find others, others will come to you.

Q: Weibo marketing is also a webmaster is very concerned about the topic, but has not known how to use micro-blog, the guests can say how the grassroots webmaster How to use the microblogging platform, hoping to see a specific direction to guide the introduction of a specific operational way.

A: Grassroots webmaster want to take advantage of the platform, first to understand what you want to use micro-blog to do?

Sell products? Make a business brand, expose yourself, make friends, kill time, or something? For example, I do anything with Weibo. Make friends and do business. This requires everyone to love the first microblogging, like to go up every day, and you turn on the computer hanging QQ as a habit. And then according to your position, go play. For example, you do food, you can run the "Eat dead" category of the number, you do clothing, you can run the "dress collocation tips" and so on. At the same time make personal account to make friends also very important!

Q: Guests from the personal webmaster to set up their own company to do SEO, you can realize your company when the CEO, you have what resources and advantages? How much money does it take to open a company, and how do you accumulate these funds?

A: In the capital, team, product competitiveness is to have a greater advantage. We start at the beginning of the first financing, the team everyone is after the time to Polish good friends, have a common vision of bigger. At the same time in the resources of the entire microblogging market is also very good.

Q: I want to ask about microblogging marketing: In fact, I am a rookie, so ask the question is not reliable, I hope the brothers do not laugh at me, I would like to ask, 1, micro-bo marketing preliminary how to operate? How to attract others to become their own fans and attention? 2. When to start marketing? How many fans are there? or under what circumstances? ? 3, the marketing process to pay attention to what problems? How to make the product or the promotion link can let the fan better accept? 4, because the number of micro-bo is too large, each sent to the micro-Bo will be instantaneous bottom, how to do? These questions I want to ask, I hope to get some tips, thank you ~

A: This friend has more questions than one or two words can say. Can pay attention to the Research Institute blog, this is my team share blog: http://www.weiboyx.com/

Another point to mention is: do micro-blog account upfront not to profit-oriented, this utilitarian mentality is not easy to let you sink down to study the microblogging of this product and users. Should hold a kind of play attitude to get. When it's your toy.

Q: What are you prepared to do, Zehou, from senior product managers of reputable internet companies to CEO of startups? How is the company running now? What kind of advice do you have for the students who are ready to start a business?

A: To say that the specific preparation work is really not so 1510.

Preparation is the early stage of their own ability, network of reserves. But when an entrepreneurial opportunity arrives, it can be grasped. The advent of the Weibo era is the best opportunity. From the grassroots to Baidu, and then to venture, are fate. I just tried to catch it. The company is operating in good condition, this year also has China's 500 strong customer cooperation, at the same time in the micro-Bo electric business also helped a lot of Taobao sellers to generate more revenue, which makes me feel that everything is worth it.

Q: How much money did the guests have at the beginning of their business, when the investment people offered to find you, or did you take your own projects to find investors? For many personal stationmaster, can obtain financing is not easy, the guest can simply talk about this financing experience? What are the conditions for financing? I hope the guests will share this process.

A: I think this question should also be of interest to everyone, so I answered: we start the initial financing of more than 1 million, on the financing of this matter also reflects the importance of networking. This is the investor we are looking for, and the other side is very interested. In fact, to obtain financing, the basic need to have a few points:

1, the project has a good industry Outlook (good trend): For example, social media marketing is very hot, and will be more and more fire.

2, the project operations team to be reliable (let investors have confidence in you important guarantee): Our team cohesion, and all from the big company managers and management.

3, the financing project should have a higher up value: (to give investors a good reason for appreciation) such as using data to explain what to do next year, why can do?

Q: Individual grassroots entrepreneurship, his own company is a way, in the Internet company to accumulate wealth is also a way, no matter what way, in short, suitable for their own line. Zehou from the grassroots to now start their own company to do the CEO, have their own opportunities, and grasp, so now made their own achievements, but for many grassroots webmaster, whether there is such a chance is difficult to say, people's lifetime opportunity is very important.

Version of the end of the chat, want to invite guests to do a simple summary, for personal webmaster, if you want to find their own place in the Internet, and continue to grow and develop their own, how to do, how can in the constant fierce competition to maintain their advantages, until the realization of their dreams?

Answer: Today everybody's question is very enthusiastic, typing the hand shaking, haha. About the Dream River mm Summary of questions, is a very good question, how to maintain competitiveness. Recently a very popular word: The electric business winter comes, live well. In fact, a joke reflects the enterprise is not easy, because the competition is big, so must have their own competitiveness to break through.

I'm talking about two points from an individual company perspective:

1, Focus: Be sure to focus on your core issues in order to make achievements, such as Weibo, Weibo is an individual can play, but to play big, play out performance, must have more resources, more operational experience, to help customers get more things (brand exposure, fans, traffic, members, etc.), not to say what fire to do, In the end, it might be anything.

2, to build a learning team: a career to be bigger, and all team members grow inseparable, so to help everyone progress, for example, I will regularly and you do some lectures, let everyone apply to buy books to read what, so that we harvest more, there are more good ideal, the company will have more inspiration and innovation.

3, Contacts: Out of the mix, friends are very important. A circle is actually a small ecological chain, we also help each other to progress, such as yesterday's Youku potato merger, but also a stark example, this can ensure the stability of competitiveness.

Today's interview is also a number of my thoughts on the comb, but also thank you.

If you are usually interested in micro-blog marketing, want to exchange can be at any time micro-bo exchange, I basically daily:) Sina Weibo: Http://weibo.com/yogool Tencent Weibo: Http://t.qq.com/yogool.

Every grassroots entrepreneurial process is hard, no one can casually success, we see every success story behind are hard to pay and hard work. If you also want to succeed, it must be tested, pay hard, like this issue of A5 version of the guests, need to grasp the opportunity, I hope the guests to share can enlighten you, success needs to be steadfast.

Finally, thank you for this issue of A5 version of the concern, but also please continue to pay attention to the weekly version of A5 chat activities, another version of chat activity Exchange Four group 72759093 has opened, welcome friends to join. (Wen/Meng Jiang finishing)