Grassroots failures: micro-vision suitable for marketing?

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Story-

Yesterday, a self-proclaimed Tencent micro-vision of the people operating group added my QQ, I do not doubt. Because I micro-visual data did not write QQ number, the associated is QQ number, so only they know my number, the following is the dialogue content.

Talent Group: Hello, I am Tencent Micro-vision Talent Group operation, see your micro-vision, feel very much in the development of micro-vision potential, so contact you. Our main job is to excavate and train up people.

Shermen: How will you help us?

Talent Group: You have good works, tell me, I feel good, will help you recommend to the channel.

Shermen: Do I have a comprehensive theme or a project?

Talent Group: Only to do hello Channel, if it is good, as far as possible to help you on the channel, we cooperate as far as possible to push you fire. Soon the fans will break (14,000 of my fans)

Then I sent a lot of videos and asked him to take a look at it for me. He asked me if I had taken it, (in fact, I have been avoiding his problems, because my videos were collected.) I think or to answer him honestly, because they are not stupid, sooner or later will find, if you know the sanction of my number, afraid of the 10,000 powder are gone.

I asked him what was the decision on the channel? He said the first condition was that I shot. After his tragedy everyone thought of it, my million-day dream of powder is gone.

Next i from the above dialogue, and these days to study the experience of micro-vision, to give you analysis of micro-vision is suitable for marketing.

Analysis-the reason for appropriate marketing

Micro-View after the rebirth of fire, please come to a variety of big-name, all kinds of talent to create "8 seconds of communication." It seems that Tencent has seen the trend of development, want to open up a "video" in the domestic blue ocean. If it is suitable, at least Tencent is vigorously supporting the development of this platform, will not be a chicken products.

Easy to play, for the new play of video, a lot of "cage friends" (holding a long shot of those people all day) or enthusiasts have been shooting technology at the end, it is like a natural, no platform to teach you how to do, very naturally, users can create some ideas, become a masterpiece. Everyone wants to try their skill, want to show talent, the future will attract more and more people to share.

Text plus video of the combination, no longer rolling the tattered mouse, look at the picture of the abruptly. 8 Seconds of shooting time, enough to explain a product or event, and this 8 seconds like the memory of fish, read it will not bring the burden on the user. And the work is good, but can be deeply engraved in mind, than you see 100 times TV ads deep.

Analysis-Reasons for inappropriate marketing

Although a lot of big names come to the back, but they released content mostly no connotation, send frequency is not frequent, and long-term occupy column position, make users will resent. Plus the internal push-wave block, deliberately pushed to push the user, making a lot of content can not be in the natural rankings, by the user free mining. Platform to guide their ideas, instilled into the user, will make the platform without soul, looks completely lifeless.

For "cage friends", don't say 8 seconds, 800 seconds can shoot flamboyant. But for those novice users with homemade handsets and no sense of artistic and shooting skills, the 8-second is too long. Can only shoot some heibuliuqiu, even people can not see the video, shooting technology domestic and foreign gap is too large, so the platform is a long way to go. And this 8 seconds of traffic, the burden on the vast number of users is very heavy.

For enterprises, at least there are products can be photographed, you can find beautiful to shoot, how to shoot are worth seeing. Grassroots users are more tangled, not everyone has technology, and spare, you can shoot some good things. Want to edit some good video to suck the powder, it is not easy, see my end will know.

Summary--

In fact, foreign Vine, Instagram is truly natural, good video works mostly out of folk, they do not engage in V certification, do not do what column, Mobile information fee is the domestic 1% (you do not see the wrong is 1/100), platform is the vast number of users platform, is a platform of the soul.

There will be a video platform in China to break through, I know in addition to micro-vision and a second shot. This kind of media is absolutely marketing value. The great God said, micro-vision SS14 is the key year, can break through to see this year.

I think to attract users, but also to cultivate this kind of play, a year can not see what the clue. It may take longer to get the media to fire, but once the fire is over, it will survive for a long time until new media appear to replace it.

Fashion Day 43day.com contribution, A5 starting, hope can help more want to understand micro-vision friends.