Grassroots Group Buying network survival: localization, social

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the face of Groupon's development miracle, the domestic rapid blow up a group of 2.0 of the popular storm, according to statistics in just 3 months time to emerge from more than 500 group buying sites. The market has a keen tentacles of the venture quickly "sniff" out of the site to buy the business opportunities. Analysis that, as a new type of E-commerce model, through the consumer group, professional Group purchase website, business organization group purchase, and other forms, to enhance the bargaining power of users and businesses, and maximize the benefits of goods. With the rapid development of Groupon website in the United States, group buying by virtue of its low commodity prices, enhance the influence of business, revenue scale effect obvious advantages, causing consumers and industry manufacturers, even the capital market attention is a natural thing. So a large number of VCs "crazy" to steal the net, but most of the grassroots group buy net "Colonel" can not be so lucky, still rely on their own strength tenacious maintenance of the site operation.

But the disadvantage of the Groupon model is the low user loyalty, most buyers are attracted by discounts, imagine these hands with a lot of money and high-quality merchant resources of the giant alligator everywhere, will be a strong impact on the grassroots webmaster, hard to cultivate the user groups, perhaps overnight by the United States Regiment, handle, Cool group and other more favorable discounts to attract away.

Localized cases:

And as early as the end of March the first wave on the line of the northwest of the first group Purchase network (yangling Group) founder Joeyoung very early expected this trend, so start planning in mid-April (XI ' an group) but their practice is not to imitate other group buying network, but from the site name to the domain name thoroughly once "localization" : Tuan029.com (029 is Xian telephone area code). Joeyoung said: "This benefit is not only to give the people of xian a sense of belonging, in addition to buying this kind of discount attracted by the impulsive consumption, we can also do" group report "services, such as: Driving School, postgraduate class, level 46, training courses, such as the group newspaper, because these are rigid demand for services. It also extends the idea of Groupon to a new level, because we do not in advance of the group and training institutions to negotiate discounts, but through the "deposit" form to let buyers participate in a monthly cycle into a group (long period group purchase), into a group of buyers from the selection of representatives and training institutions to negotiate discounts, Who has better quality discount and who cooperates, so let buyers more trust, this model is called "Pure Buyer Alliance".

Social case:

Thinking more active XI ' an group webmaster Joeyoung to reporters suspense said: "We do not worry about any group buy net to Xi ' an enclosure, because we have their own core competitiveness: ' Group buying encounter is our killer!" Although the other side did not explain in detail, but from the site page and and with the webmaster many conversations, the author still guessed something:

Xi ' An group currently has 6, 7 members of the QQ group, the author estimated that there are 1800 registered users in XI ' an group, the group of the discussion is unusually active, after each single group, there will be members of the spontaneous launch of micro-blogging activities or QQ Group activities group buyers go to spend, The author also followed several spontaneous activities found that most of these members are just graduated from college students, aged 21-28 years old in the city center, annual income of 180,000, the pursuit of quality of life, online shopping habits, social demand for women mainly. Every time to participate in an event, will know a large number of like-minded friends, and because of a lot of people business also pay attention to each time there will be a VIP feeling.

In fact, these spontaneous group activities are the management of Xi ' an group is intended to guide the results, we often still in groups to guess Tomorrow Group purchase items, or for the development of Web site suggestions, and even pull people to return to the game. I also learned from the deep understanding to the website of Xi ' an unusual loyalty, far higher than other users of the viscosity of the site, no wonder the webmaster dare to Sacrifice "killer."

PostScript：

After the end of the visit, I feel quite deeply, article polishing several times, again came to Xi ' an regiment, found a very different approach, may be accustomed to buy net play "0" Yuan or "-1" yuan free license, Xi ' an group of practice very let a person at the front of a bright "mysterious card!" Advertising language is also unusually sharp: "The folk version of the sincere do not disturb!"

Combined with their proposed "group buying encounter" careful study, this is the original "buy met • Not sincere don't disturb" promotion strategy, interested readers can search "buy meet" guess, indeed very different.