Grassroots millionaire: A poor boy-next-door entrepreneur

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Forbes ' 30-American entrepreneurs under the age of 30 show a few boys from the plain and poor neighborhood

Forbes recently published the list of 30 Chinese and American entrepreneurs under the age of 30, on the American side, Facebook CEO Mark Zuckerberg, the social networking site, is full of the Internet, and in China, the "rich second generation", the country's top elite graduates and "returnees" make the list of "Gao Shuai" Characteristic is obvious.

But the reporter noted that a few of the 30 Chinese upstarts on the list were ordinary, even poor, neighborhood boys who were able to achieve today's success on the entrepreneurial path.

In order to explore the successful experience of the boys next door, our reporter interviewed the Red China's board of Games "Three Kingdoms Kill" creator Huang, as well as "Lantern King" Liu, listen to them tell their own five mixed business process.

Wen/newspaper reporter Zhang Qiang

Figure/provided by respondents

(excluding signatures)

Talking about Wealth:

"Interest is most important. A few days ago I met some of the founders who were on the list with me, and many of them held my attitude. For example, Beijing Iron and Blood Technology founder Len Lei, he founded the blood Net is because of his passion for military, now success, is based on personal interest on the basis of the inevitable. ”

"The competition in the board is going to be more and more intense. It's good to have the cake big together. I don't like to think about money, money is not the ultimate goal of life, but money is really a solution to food and clothing and the basis of talent. ”

People profile

26 years old, Fuqing, Fujian, parents are teachers of health schools, 2008 graduated from the University of Communication Animation college game design Professional.

Achievements: In the second year of college, the creation of the "Three Kingdoms Kill", making it the first Chinese contemporary popular original board game, and prosperous. 2008 with friends to create a card board game Culture Development Co., Ltd., as the chief designer.

Now the city's young people like to play board games, a variety of game board, the most red when the "Three Kingdoms Kill." 6 years ago, a 20-year-old sophomore created this enduring board game. His name is Huang, although this year is only 26 years old, but is the domestic board game creation Industry's most senior "veteran".

Huang was born in 1986, and Huang's parents were teachers at the health school. In Huang's memory, the parents always support his interest and hobby, his painting hobby has not been "strangled".

This kid's a little weird.

Love to make up games since childhood

Huang lifetime will not forget, when the teacher in junior high school called his mother to attend a special parents meeting, said "bad child parents will", this is a teacher's mother, is undoubtedly a crying shame. Huang also have a shame, and then Yong, then strenuously study, ranked one jump into the forefront of the grade, and maintain stability, never return to the "bad child" ranks. Objectively, this saved his future to obtain the game profession and take this as the industry dream.

How did Huang become a "bad boy"? The reason is only two words: playful. He has a wide range of interests, in many hobbies, there is a special alternative: to play games for partners.

Early in primary school, Huang became a playmate of the "eccentric", he likes to organize a group of children playing games, but most of the time, he did not personally involved, but just stood aside to see how friends play. When he was on the sidelines, he was always thinking about the questions: Why do people like to play this game? Where are the rules of the game attractive? Is there room for improvement?

Playmates play games, there are a lot of Huang original. He would draw a regional map and assign the same "force" to each country on the map, and "fight" each other by throwing dice. He was a child of the Three Kingdoms have a strong interest in the preparation of three countries to rob the city of the game for Playmates to play.

Wait until the junior high school, Huang no longer unrestrained to amuse themselves, he began to use spare time to study the Japanese classic game "King", and a painting of a copy of thousands of game cards, self-sufficient.

2004, Huang take part in the college entrance examination. Parents once wanted him to study medicine, but his eyes were only painting and games. In the end, he passed the University of Communication Animation Academy game Design Professional.

One day in the summer of 2006, Huang and his friends went to a "board game" at a foreigner in Beijing to play "killing"-a classic board board that was just emerging at home. Huang play with relish and deeply inspired, he wanted to learn similar principles of hand-made a game out, creative impulse strong.

After continuous research and improvement, Huang "Three Kingdoms Kill" embryonic form, named "Three Kingdoms Matchless Kill". He homemade a number of game cards, in the first half of 2007 began to open shop on Taobao sales.

Homemade "Three Kingdoms Kill" open shop sell

This board game is red

Opening the shop at the beginning, Huang monthly sales are only single-digit, single piece price of sixty or seventy yuan. However, among the few buyers appeared his "Bole"-Tsinghua University computer Science Doctor Dubin. From the virtual world to the real world, two people become good friends, talk about very happy. Huang eventually became a "Shang", the shop to Dubin to take care of their own one buried in the design work.

See Mother Life is free, Dubin on her old people to do the labor. Huang and Dubin in the computer design a square meters large version of the size of the picture, sent to the inkjet printing shop, and then put the spray painting affixed to the cardboard, and finally by the mother of Dubin with a paper cutter to decompose a large version of a game card. A year down, they sold a total of more than 100 sets, not too much, not less.

By the beginning of 2008 years, they had found a printing and dyeing factory and produced 5000 sets of game cards. This time, the game card on the Three Kingdoms figure all from Huang personal creation, "The Three Kingdoms Matchless kill" henceforth evolved for "Three Kingdoms Kill". The original game cards were soon sold out, "three kill" began to become popular.

According to Huang recalls, "The Three Kingdoms kill" after the explosion of popular, perhaps with their exhibitors presented. In 2008, they took the "Three Kingdoms kill" to attend an exhibition in Shanghai and sent hundreds of sets to the visitors. At the end of that year, the board was quickly gaining popularity in the north and spreading across the country. Huang that these hundreds of sets of cards may have exploded the word of mouth spread of the explosion point.

Today, the genuine "Three Kingdoms Kill" has been sold nearly tens of thousands of sets. According to the current market price, the basic version of the price of 39 yuan per set, the Collector edition price of seventy or eighty yuan per set, there is no doubt that this game to the young Huang brought a steady stream of wealth.

However, on the market, "10 of the three countries killed", there are 7 sets of piracy, it is estimated that the current spread of the true and false "three countries kill" a total of more than 30 million sets, "Three Kingdoms Kill" has become an industry. As a result of the game card production threshold is not high, piracy infringement has become the most let Huang, Dubin headache problems.

Suffer from copyright piracy

Pull the young man off the computer

2008, Huang, Dubin and other people jointly funded the establishment of Beijing Travel card board game Culture Development Co., Ltd., the company dedicated a department, responsible for the discovery of pirated clues, contact the business sector to combat. But pirated "Three Kingdoms kill" like Weeds, "wild Fire is endless, spring wind and health," after this fake dens, the next fake point out again.

Huang is like a "famous" singer, because the first work is too successful, in the future to break the ego is very difficult. He said that he did not give himself the "breakthrough" pressure, the creation of the game not only rely on hard work, but also depends on inspiration, whether to create a more successful than the "Three Kingdoms" board, is still unknown. In the short term, Huang will focus on perfecting the "Three Kingdoms killings", which he hopes will bring new gameplay fun to players.

In a short span of five or six years, the "Three Kingdoms kill" as the representative of the board game has become a lot of urban youth leisure life important items. This is a good thing, Huang, because when playing board games, people are face-to-face, and it pulls young people from the virtual world of cyberspace back into real relationships, freeing them from their computer screens and living a healthy lifestyle.

Some call Huang the "veteran" of China's original board game, which he laugh. In fact, China has a long tradition of board games, Mahjong and Weiqi, chess is actually a board game, but the Chinese people prefer to use "chess card" to call them. He attributed his current success to the "right place". The industry is in decline, the city's young people increasingly tired of online games, the real world of social networking has a stronger demand, board games just set up such a social platform.

Talking about Wealth:

"My goal in life was to get my family to live a good day, and now my goals have come true," he said. I did the factory in my hometown, my brother and sister do not have to go out to work, at home to help me pipe factory. Older brother who played 10 years of work, only save more than 10,000 yuan, and now he drove on the Audi car. My mother ate most of her suffering, I always said to her: ' spend money casually. ’”

"' small wins by wisdom, victory by virtue. ' This is my motto. Only people with virtue can achieve a career, entrepreneurs must have a sense of righteousness. My 7 factories now have a total of more than 400 full-time employees, and many of the folks in the old home in the farming and part-time for my factory to do odd jobs, per capita monthly income of more than 1000 yuan. I think it is better for farmers to be employed in their hometown to facilitate the care of the elderly and children. ”

"I thank the fate of the arrangements, thank you have tasted the pain." As an entrepreneur, I'm just on the road. ”

People profile

29 years old, Jiangxi Ningde, born in a poor peasant family, his father died young, 2007 graduated from Jiujiang College Business School.

Achievements: After graduating with 5 yuan into Yiwu, with hard work and diligent research, has created 7 factories, investment 7 factories, become "Lantern King", "Cross-stitch giant", the annual output value billion.

A born poor, only in 5 years of time, from the debt of more than 50,000 yuan gorgeous turned into a billionaire, this is not a novel, but the real story of Liu.

Liu was born in a peasant family in Ningdou, Jiangxi Province, with 2 sisters and 1 older brothers, 6 of whom lived in a shabby yellow mud house.

The poor children early, from primary school, Liu Home first thing is to do farm work, and then do homework.

Liu precocious, after high school, the family became pressure in his mind a big stone, he tangled in the family's livelihood, often teeth told himself: later to let the family live a good life. Sometimes he would run to the hot sun in the summer Noon to stand and be exposed, and he would run to the fields in the evening, allowing the mosquito to bite and not escape. He believes that poor children like him, only to eat bitter, in the future can be a foothold in society.

Not enough tuition?

Report back after the money is born.

2002, Liu for the first time to participate in the college entrance examination, the results are not ideal, although on the two line, but he was not satisfied with the admission institutions, did not report. In order to make money repeat, he went to Guangdong to find work, everywhere hit the wall.

After making some money, he went home for six months and took the college entrance examination again. This time, the results are worse than the first year. Eventually, he was admitted to the business School of Jiujiang College, Jiangxi Province, and decided to report.

At home to cultivate a college student, this is a piece of exultation, but more than 7,000 yuan tuition fees let the family helpless. Family scrape together, only to gather more than 4,000 yuan.

At this time, in Guangdong for six months, a taste of commercial magic Liu made a bold decision: to the school application to postpone the one-month report, with the 4,000 yuan to "money and money", the self-reliance of the tuition earned. New students have to buy daily necessities after the report, he thought the campus has great business opportunities.

So, Liu with that more than 4,000 yuan hard-earned money to purchase a batch of basins, buckets and locks, in the university campus set up a stall, one months later, not only the tuition together enough, but also a slight surplus. After accumulated a certain experience and contacts, he realized the "industrial upgrading", the "travel agency business." He pulls several good schoolmates, the younger brother help, in the campus gathers the student to set up the tour group, the Chartered Tour and so on Lushan scenic spots, the investment rate of return on a new level.

Away from the north and wide "Highland"

With 5 yuan in Yiwu

However, Liu's 4-year university campus life is not smooth sailing, during which his family suffered a major change: the father died of cancer, the treatment period owed more than 50,000 yuan debt.

In the summer of 2007, Liu to say good-bye to the university campus. He majored in finance, students are uniform into the bank and other counterparts to hold a rice bowl, ability, and even in the north of the big cities such as the large city found a good job. Liu didn't want to follow the crowd. Because with small commodities destined, Liu very early began to pay attention to "commodity capital" Zhejiang Yiwu.

After graduating, he immediately left for Yiwu. Arrived Yiwu, penniless Liu Walk found a friend in Yiwu, temporarily settled down. The next day, he began to look for work in the street, and finally was a foreign trade company hired as a salesman, bag eat bag live, a monthly salary of 1400 yuan.

"UFO" opens pioneering road

Sincere "fake company" impress customers

One night, he and his friends went for a walk in the street, somehow, the road people stopped looking up at the sky. Liu looked up, saw the air floating a few luminous objects, suspected "extraterrestrial", let him surprised extremely. But he was soon told that it was a beacon for the public to fly.

The next day, Liu spent a whole day visiting the small commodity market, looking for stalls selling the lantern. The findings of the investigation made him excited: in this world's largest "small commodity ocean", the sale of Hung Ming lamp merchants Few, supply no doubt, great business opportunities. He proposed to the original boss "financing" to build a factory, the boss ignored him, he wholesale a small number of lantern to the park stall retail.

Liu also opened a shop, Monopoly hole Beacon, with his notebook computer "empty gloves White Wolf." He had no stock on hand, and after he had given orders, he went to the market to purchase and deliver goods. One months down, he actually earned more than 3,000 yuan. This is not finished, a big single from the sky: a Wenzhou trading company intends to put a sum of 200,000 yuan business to him, but the company proposed on-site inspection of the "Company" Liu.

This can put Liu Nasty, his so-called "company" is actually his rental housing, from a toilet located on the 6 floor of the renovation, a monthly rent of 600 yuan. Liu around, found a simple office and a small factory, temporarily rented a day, want to visit the Wenzhou customers "play a play."

To create a "low threshold kingdom."

"Small-time" annual output of billion

A few days later, the customer as promised, Liu but suddenly regretted. He summoned up the courage to his "conspiracy" to the customer to the clean, and achieved unexpected results. Customers not only not to the carnage, but deeply moved, he thought Liu is a good lad, trustworthy.

The production of a hung Ming lantern is not very difficult, Liu with one months of time to organize the production, according to the quality of the volume of the completed business, net earned 100,000 yuan. This is the first bucket of gold in his life.

After digging into the first bucket of gold, Liu's career was on the fast track. Six months later, his sales amounted to more than 3 million yuan. Today, the annual output value of the Lamp factory has reached more than 30 million yuan. At present, One-fourth of the hung Ming lanterns in the Chinese market are produced from his factory.

Lighting Factory is only one of the many factories in Liu, from 2007 to now, he has created 7 factories, and a stake in 7 other people to manage the factory. Liu newly-established factory production of fluorescent panels, the current annual output value has been more than 100 million yuan. When Forbes came to his company, he humbly said: "The Chinese entrepreneurs of the High-tech companies are everywhere, I am engaged in the industry threshold is very low, are only small, laughed." But in the end, he was selected on the list with a tough grassroots entrepreneurial spirit.