Grassroots thinking: How should the monopolistic behavior of search be broken

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From the desktop to the mobile side, the struggle for search has never stopped, no matter who is singing weak desktop search weakness, mobile search how soft, smart practitioners will not casually give up search this piece of fat. From the Zhou to search the desire we can know, search in fact in many internet giants heart, still have extremely important position.

But Baidu's strong everyone is also seen, whether it is Google, or Sogou, or turned out of the 360, its threat to Baidu is only the tip of the iceberg, really can shake Baidu in search of the strong hegemony of the product can be said to have not yet appeared.

Although Baidu gives us the user's search quality is also acceptable, to meet the basic search needs completely no problem. But a single big scene certainly has no benefit for the long-term development of a product. Baidu's previous bidding scandal has already explained everything. However, in the existing development environment has been completely cured, any one product to continue to do the search, what needs to be done, because the strength of Baidu has proved that the search pattern changes need to innovate.

has great user traffic. This is the key to any company doing search and the only way out. From such, Aliyun even Pangu, instantly we can clearly feel that no ready-made user search needs is difficult to a new search products to do a wide range. This is not only the situation created by the present great environment, also because the user for the search is not simply the pursuit of vertical information acquisition, but like Baidu, including know, paste, social media, library and even music and other aspects of content, which for any one want to go on their own company is not a small difficulty, So it's a sensible way to build your own user base with out-of-the-box boot traffic. Look at 360 of the results can know the power of this, so compared to Pangu and immediately, if there is no strong reading crowd, then to scramble for the meaning of desktop search is certainly not.

Using out-of-the-box traffic to import is a more efficient thing, but if you don't have that advantage in the short term, where should we put the center of development? Both vertical and social are a good way to go, and in both respects, Aliyun and so on are examples, though from the data, Both have a poor share of the market or even lower, but in the long run, this search is bound to be a meaningful challenge. However, at this stage, I personally feel that in addition to vertical development of their own search, we should also be more to the search for functionality, fragmentation and aggregation.

In fact, these attributes or product elements have been a lot of mobile products for reference, especially Pangu, in its mobile development strategy, the function has been promoted to a strategic level. But in the traditional search, these aspects of the operating model has not been given enough attention. In fact, compared to mobile platform, desktop Search to carry out some functionality or fragmentation features are also not, and may be better. Because Desktop Search is already quite mature, the technical ability also tends to perfect, to the characteristic development control strength may control, moreover said the desktop search in the point pass rate opposite also compared to the mobile platform is more ideal, to want to have some as in the desktop search, but also wants in the short term to have the revenue friend, this can use.

That said, you may think that my idea is to make a portal into a search, if you understand this, it is a bit one-sided. Because in the author's opinion, the future search will be more close to the reality of life, to fit the real needs of everyone, micro-letter on the O2O exploration has been explained that the focus of mobile search is no longer comprehensive, but perpendicular to the needs of everyone, such as shopping, such as learning, such as entertainment. So I think for the fragmentation, we can understand the fixed demand for fixed display, so that search results more professional, more trustworthy, more sophisticated, and according to different needs of the customization, I personally think that fragmentation is the key to mobile search layout, but also desktop search is worth learning from. The same is true of functionality, which needs to be respected by fixed crowds. As for the aggregation is to bring more people to the analysis of demand, and then develop a social-like product characteristics, so that people can be based on their own awareness to affect the ranking of search results. This element is also the future of technology products should have the trend of development. Of course, the above is only my own ideas, there may be a wrong place, I hope you correct me.

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