Grassroots webmaster Entrepreneurial aspects how to succeed?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the relevant department statistics, the number of personal websites in China has exceeded 30 million, becoming an economic force that cannot be underestimated. There are so many personal sites, but really big or successful, a handful.

At present, webmaster Network entrepreneurship mainly focused on the field of small industry sites, mobile phones, hardware, PDA, tools, software, local sites, professional sites, service nature of the site, business type of site.

I. Positioning

1, the future of the website. The location of the website directly affects the future profit model, so the development direction of the website, the audience group played a decisive role.

2, its own advantages. See what advantages you have, such as human, material, financial, and resources.

Competitors. Search engines to find out which competitors you face or are about to face, and use the SWOT rules to study them. (SWOT refers to strengths, weaknesses, opportunities, threats)

operability. If you want to do a local portal, there are a lot of things to consider, such as capital, technology, operations, promotion, marketing, etc., no money is not scary, no one is the most terrible. Profit model. The profit model of the website determines the development trend of the website, at present, 90% of the individual stationmaster is by advertisement profit.

Second, focus

Focus is a success, and whatever you do, you need to focus on it. Website Service content and products to do specialized, do fine, service positioning more accurate.

Third, adhere to

Shing, constant, perseverance, tell people to insist.

Not only as a person, but also as a website. Quote Ma Yun's words: "Today is very cruel, tomorrow is very cruel, most people are dead in tomorrow night, see the sun after the day after."

Iv. other points of attention

1, the internet wants to solve the problem is to enable people to use, can be used well, to use, to achieve this goal, from a technical point of view there are many problems to be solved.

2, the site must have its own characteristics of services, to form a suitable site for its own positioning of a service model and profit model.

3, do not blindly follow, watching the Web game fire, SNS Fire, all followed together dry, if there is no sense of innovation, blindly follow the inevitable death.

4, do not position is not accurate, do not think big and do the whole, do specialize in the essence of the way.

V. Local Websites

1, local group buying network

2. Local industry website

3. Local Life Service website

4. Local Classified information website

5. Local Beauty Medical Information website

Internet Survival Rules:

China's network is still in infancy, is too immature, so the current Internet industry needs less strategy, more practice, summed up in practice, in the summary of the perfect side is the right path. What the network needs is practice and practice, in order to hold the train of thought in order to guarantee the greatest possibility of success.

The internet has a famous saying "The remainder is king", if you can always insist to provide users with good service, netizens will return to you more extended value.

No product is the perfect product, only the perfect product. The design of a product can not really meet the requirements of all users. Wait until all the products are perfect to run. Missed the time and missed the chance.

In entrepreneurship, if not technology can determine success, time is always the first. Quick, forever fast person step.

If your project is really good, it will happen to people who are richer than you, who are more skilled than you, who have more operational experience than you, who have more resources to copy than you do. A lot of people are emphasizing a differentiated service. In fact, the difference in the Internet is time. To continue to innovate at the same time, to walk in front of others.

The general problem of personal stationmaster:

The development history of personal website has already gone through several stages: 2000 years ago mainly is the personal homepage way, the 2000-2002 personal website only then enters the initial stage development, 2002-2004 personal website began to obtain some advertisement income, but 04 many personal websites were subject to the government regulation; At present, it has entered a new specialization stage. This stage is characterized by: on the one hand: the success of the personal site less, small, scattered, weak is the real portrayal of the current personal site, at the same time, the number of personal sites, many problems, the development of mixed.

China's personal web site in the development process mainly encountered a common problem:

1. Lack of profit model

At present, the profit model of personal website mainly relies on the network advertisement, the profit model is single, most personal websites do not make money or even loss.

2. Lack of innovative ability

Most personal sites are similar in content, lack of original and personalized products and services, the business value of personal sites is low.

3. Lack of clear positioning

The advantages of personal websites are mainly embodied in the professional and characteristics, many personal sites lack of overall planning and clear positioning, the content of the site is not refinement.

4, lack of integrity awareness

Some personal sites exist to deceive users to click Ads, Alexa and search engine cheating, cheating advertisers and other integrity issues.

5. Lack of legal concept

Some of the personal website piracy and infringement of intellectual property rights, the content of illegal, only for immediate interests, ignoring long-term development.

6. Lack of venture capital

Personal sites lack angel investment, many have good creative webmaster can not find suitable investors, hinder the further development of the website.

Several key factors in the development of personal web sites: Benefits, interests, names and ambitions:

1. Economic stimulus

Personal website operating cost is not high, by virtue of advertising to value-added services revenue, often can produce good economic benefits, webmaster personal efforts and struggle and personal income close combination.

2, to meet personalized needs

The personal website can provide the commercial website not to do, but is also the majority Netizen needs the personalized product and the service, has the strong practical value for the Netizen.

3. Professional development:

Professional achievement depth, the future development trend of the network market is specialization, compared with the commercial website, the success of personal website is the content of meticulous and characteristic.

4. Commercial target

In order to survive the fierce competition, personal website development to a certain stage must be to commercialization, commercialization is the development of personal sites and goals.

Improve the success rate of personal webmaster:

The network is the speed economy, the technology is not the core competitiveness, the talented person is not the core competitiveness, the model is not the core competitiveness, only has the speed is the core competitiveness, the speed has the first advantage, the first sends the advantage to be able to enter the user's mental model faster, the full competition result is

In all areas of the network is not completely monopolized the premise, as long as you want to get the site can be done. So technology is definitely not the core competitiveness, talent is China's most indispensable, the model can be imitated at any time. As long as you are fast enough to form a monopoly, then you are not far away from success.

1. Business Experience

People who do commercial websites have business savvy people who have experience in business operations. and personal webmaster, said business experience is almost 0. Anyway, I can only do it while groping.

2, Friends Circle big

Do business website People are in the industry some friends, the road wide. Most of the personal site is just a young man, with personal toil, hard work and cavity enthusiasm to do the site.

3. Profit pressure

A commercial website carries the investor's money, the pressure is big, always considers if the profit. Personal stationmaster is not, invest less, can make profit, can't make a profit just when entertainment.

4. Different starting point

Business websites are all about business, and any step is about making money. Especially in the initial stage of the site, the individual stationmaster in how to do high traffic, every day in the IP statistics. and commercial web site is the first consideration of "money", in order to lay the future "money" and pave the way.

The advantages of a personal site compared to a commercial site

1. Long Working hours

The personal stationmaster is the Netizen group sleeps the least, most stationmaster all after 12 o'clock fall asleep. For any thing from the website, reflect in time. Commercial website after 6 points is blank, and personal webmaster is not, always waiting on the web.

2, more than passion

Most of the personal site is just a young man, with personal toil, hard work and cavity enthusiasm to do the site. While commercial websites need to be hired to do things, it's hard for employees to be as personal as stationmaster.

3. Less investment

Individual stationmaster invests little, the pressure is small. Of course, this problem has both advantages and disadvantages, but small pressure can make personal webmaster ideas wide, so personal webmaster site more categories, what kind of site are people do.

4, part-time to do the station

Many individual stationmaster have own work, do the website is amateur doing. In fact, this is also an advantage, can make personal website entrepreneurial success of the chance to improve. When the site to a certain extent, there are signs of profit, and then start full-time work for the site, otherwise or continue working for the boss. This kind of website venture is less risky.

If you want to be successful, you have to synthesize the merits of a commercial website and then integrate yourself. Of course not. A webmaster at the same time have a commercial web site operation, and network technology dual expertise, then this time should be condensed with the relevant ability of people, to form a team. It is possible to rely on the strength of the team to gather all kinds of advantages, relying on personal strength to do the site is difficult, after all, a person's ability is limited, it is impossible to consider what things so thoughtful, second, it is difficult to focus on a person's business ability, technical ability. AdSense should be closer to the team, to improve the success of the network entrepreneurial chances.