Grassroots webmaster Experience: Mail Marketing How to avoid the advantages and disadvantages

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Search engine included, always missed something on our site. And these things, if it happens to be our careful planning, the site is the focus of the place, it is somewhat regrettable. The way to promote the network is always increasing, but there are several classic ways of always popular, such as mail marketing. But popular, but the success rate of mail marketing, that is, the sensitivity of customers, always stay on a specific level, it is difficult to improve.

The power of email marketing is weak: First, it's easy to be defined as spam. Just like we open our own or company's mailbox every morning, some emails are not read or deleted. Including the "Junk e-mail" folder and the normal folder in a glance is the ad mail. This "definition" includes the decision of the mailbox system itself and the first judgment of the individual. In other words, if you want your product to appear on a potential client's desktop, you must escape the judgment of both.

The second is to the haystack. You may send mail to 10,000 mailboxes a day, but how many of these 10,000 have our potential customers? 100 or even 10 are very large probabilities, and sometimes even one will not.

How to solve these two problems, increase the probability of potential customers? After several years of painstaking research, I also summed up some practical experience. Share to everyone, hope that these are beneficial to the webmaster.

First: Readable mail, is always the most popular.

My website is the Chinese speech network, the speech training and the Official document class manuscript customization is the main business content. Of course, when I do the promotion, the profit-making advertising words start to work fastest. But mail marketing is not. If I send a title "China Speech Network to provide you with the document category of manuscript service Customization", may soon be invited to the Recycle Bin, because the title does not contain any keywords that interest the customer, nor does it make it possible for the person who reads the email to become our potential client. However, if I have a "world famous speech 100" title, the content of the world's political, financial, social science, such as the celebrities of the speeches, typesetting neat, punctuation trenchant, customer is not think that the sky fell pie?—— equivalent to an increase of a celebrity speech record Daquan. Moreover, this kind of integration of the community of successful people in the speech of the document, but also in all walks of life workers are interested in reading. This is equivalent to the potential customer base of their own expanded to a hundredfold. In this case, in the beginning and end of the document, header and footer, and other places to add their own site links and introduction, the promotion of success is the case. Also, your potential customers will remember your thoughtfulness and look forward to the interesting things your next email will bring.

Second, spend a little more time giving you the sort of address you want to send a message to.

The accumulation of e-mail address a lot of ways, most of them are to recruit websites, corporate encyclopedia, classified information, such as the site found. All kinds of industries have, some even with your business out relationship. If we waste our energy on sending emails to businesses or individuals who are never going to be our potential customers, it's a waste of effort. For example, a southern small factory selling silk across the country needs to write impassioned patriotic speeches? All he needs is a text-fluent product introduction. So, be sure to classify the email addresses we send, to the enterprises and institutions to send relevant speeches and work summary of the Mail, to the production and processing manufacturers to send a generation of advertising words and product introduction class mail, to the enterprise Mister sent to write memoirs and President blog updated mail, so targeted, targeted, direct hit customer needs, To promote the success of the hit rate, there will be considerable improvement.

Third, the mail display name must use the Chinese website name.

Do not cheat, apply "sharp elder brother" kind of name, also do not pretend psycho, the whole "classmate Wang Xiaoli", not to worshipping, written in English. In the unread Message page opened that moment, is always the name of the most eye-catching Chinese website, so that your work by the customer at a glance to see. Senders use their own website in Chinese, see more customers will also be in the potential awareness of your memory. If it is English, there may never be such a possibility. As for "Sharp elder brother" "Wang Xiaoli" or the like, is gone.

Of course, if your site corresponds to the customer is someone else, it is another matter. In view of the majority of our customers are domestic customers, so the landlord put forward this proposal.

Four: Don't forget to put email marketing and other marketing into integrated marketing.

There are two stages of competency that need to be experienced across borders and integrations before integration. Cross-border embodies in the SEO, blogs, forums, SNS, micro-bo marketing The essence of a deep understanding. Forum embodies the "independent credit", SNS embodies the "relationship precipitation", micro-Bo embodies the "Word-of-mouth channel." Fusion embodies in the mail template inserted into the specific new media module when the professional standards, but also embodied in the Planning plan, collaborative process, implementation details. After the convergence and integration of professional competence, the new media based on mail integration can truly embody the "complementarity" rather than "take short length".

Users of any website will experience four psychological processes (unfamiliar unknown, knowledge familiar, cognitive accept, trust trusts), and mail marketing can also use these four processes to match their different products or content, which can help users to transition to the next stage, Objectively help us to grasp the user life cycle. Therefore, we advocate the balance of progressive promotion, shun its natural initiative to grasp the opportunity to integrate marketing, avoid quick success. I hope that the above points my personal feelings can give you the webmaster to bring useful places, but also please webmaster come to my station sit awhile. Address: http://www.yanjiang.com.cn. Thank you for your patience in reading.