Grassroots webmaster for you to answer the Web site traffic anomalies reason

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In the process of doing site optimization, the site traffic anomaly is often happening, but will carefully analyze this anomaly data webmaster believe that few. Many webmasters may pay more attention to the weight of Baidu, included, ranked this block. The rankings did not fall, the weight did not fall, other things are not important. In doing the operation of the lottery web site, the flow of data analysis I am very important.

The site traffic anomaly analysis is also a part of the site optimization, data analysis of SEO work has a great help. In the data analysis of the lottery software Product station, there is no reason for analysis, but the analysis process is very helpful. So what are the reasons for the abnormal changes in website traffic? There are some recurring reasons, this side I from the lottery website operating experience and analysis.

1. The influence of holiday

The change of the website traffic caused by the holidays this is easy to understand, this impact on the flow of we can not change. Take my lottery site 11 National Day that period of time, the flow of the site is very obvious, although we can not change the holiday, but we could compare with the data of previous years. The traffic change of the holiday is more regularity, and can be compared with each holiday to analyze the influence factor.

2, the industry's off-season and peak season

Each industry has his light, season points, take our lottery industry, we do lottery software enterprises, lottery sales will also affect us. Generally we are in the winter season, this time the flow will be relatively large, and summer our flow will be reduced. For this off-season and peak season, I generally compare the previous years of data, see whether the whole lottery industry has a big change, so the data analysis can be seen is the site traffic anomalies or the entire lottery industry changes in the market caused by traffic changes.

3. Impact of market activities

This campaign is only our own website to do promotional activities, this traffic is our artificial influence, so the control of this piece will be much more. The analysis of this data shows how well our campaign has worked. We do the promotional activities of the lottery website, the activity before, activities, activities, three time after the analysis of the data. In the next event, compare the data, which can improve the promotional activities, and analyze how activities can bring the maximum traffic to the site.

4, the impact of the policy on the industry

Some industries are affected by international policy is very large, such as the lottery industry, remember this April the country to the Internet sales of color Web site severely punish the illegal online sale of color hall. This many of our lottery software http://www.7ien.cn/cprj.aspx sales impact is very large, the policy of this block, the impact of lottery operators on the online sales of this piece of demand, the demand for lottery software naturally declined. The experience with our lottery website is that the impact on policy, we should record the relevant data in the event of changes in the line.

Data analysis is not to get a result, but to adjust our website optimization work through data. In the process of data analysis, is also a summary of our work, but should not be aware of all the data to speak, data analysis is for us to use, the data is dead, we are alive, we have to coordinate data, not to let the data control our people.