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The construction of website content and the construction of user experience have been paid more and more attention by stationmaster in recent period. Regardless of the site content or user experience, the website article is very important to a point, almost all the owners have to more or less write articles, but wood SEO found that many people write articles is not written to users, but for search engines in writing. Spend the day there thinking about how to add a few keywords, how to make the search engine quickly included, how to add the required anchor text, and so on. Of course, the appropriate optimization is needed to do, but you may ignore a problem, search engine is for the user Service, the user's opinion on the search engine's judgment played a great role, your article if the user favor, the search engine will refuse? So how do we write articles to get the user's favor?
First, the user is lazy
Users are lazy, they just want to be very simple to get results, right or wrong, can or not on the line, do not need you to write a long long sermon, the user can not understand or love to see. Baidu know is a good example, a direct answer, simple and clear to tell the user want to answer or add a little simple reason. Write the same article, do not give users the pressure to read, concise to tell the user simply write, do not expect them to find the answer in your article, because they are lazy.
Second, the user is diligent
Why is it that users are diligent? Very simple, your article in the user needs while satisfying his lazy characteristics, then the user naturally want to see more of your article, every day to patronize your site. In other words, as long as your article attracts users, he will want to see more. For example, a series of novels, such as XXX, XXX, one of the two ..., such as XXX on the article, XXX, such as the next piece of articles are more likely to cause users to read the interest, why? Because they can work hard again.
You're not an expert.
Remember, you are not an expert, do not take yourself as an expert to make. Do not write articles in order to let users feel that they are very bull and deliberately write some very biased theory is difficult to understand things. Results even they do not know what they are writing, they are foggy, and finally hastily end, a piece of rubbish article was born. Why let the user not understand it? is your article for service users? Not experts do not go to install experts, write articles to write their own good at, the understanding of their own speech, the analysis of incisively and vividly, users can understand, this is not better. Real experience is what users want to see.
Iv. users are not experts
The same, you are not experts, your users are not experts, experts will not come to see you, so in the writing of the article as far as possible is familiar and easy to understand + examples, the Sermon on the Internet a lot, users do not want to see, did not know how to start. So empty theory, cumbersome data and not suitable for households, also do not write articles because they feel that the simple do not explain, your article is not for their own writing is not for the experts to write, but for ordinary users.
V. Users are tired
Whether you are tired and tired, anyway, wood seo work every day is very tired, I believe most people will be tired, the user will fatigue, one into your article, I go, dense text, take a magnifying glass to see the font size, a messy font, flashing blind dog eyes background ... No, because no matter how well you write, the user has left and will never come again. Such a layout, such a page, if you want to forcibly read your article, it is exhausted. User fatigue, our article to let users relax, so the article page needs to be simple and generous, font size to fit, color collocation to make users comfortable, it is best to add pictures to enrich the article.
Vi. users are busy
A lot of people read the article very quickly, I am no exception, often read the article only to see the title or summary language, when the small title can attract me, I will look down in detail, no side directly off. Why is that? Because the user is very busy, do not have so much time to seriously a word to look at a word, a lot of users are selective look, that how to choose? This need to write articles to the various parts of the small title, how to write the title not to say, can be summed up to attract on the line. A good title can often increase the number of times a user stays in your article.
Seven, the user is perceptual
People are sentimental, especially now readers, your article can arouse his resonance, can inspire his emotional fluctuation, can bring him déjà vu feeling, he will like your article, will reprint your article, will publicize your article, so we in write the article time to stand in the user's angle to the user's case to explain, Add your own real feelings, a considerable evaluation.
Eight, the master is always less
There are a lot of webmaster afraid to write original articles, afraid to write bad or write not to provoke the ridicule of the master, first wood and wood seo tell you no one is born, as long as you dare to write someone dare to read, as long as often write will be more write better. The other master is always less, master will not have nothing to do every day to pay attention to you, Master also not that time every day to laugh at a little mistake, so you dare to write, as long as the serious write their own views and their own experience, do not trouble rumors, pipe it is flowers or slabs.
Good article on so much, in short, grassroots webmaster to adhere to write articles, adhere to the user to write articles, adhere to write the user's own article, SEO is only means to obtain the user's favor is the goal. From: Wood-wood SEO blog http://blog.sina.com.cn/mumuhouzi welcome reprint!