Grassroots Webmaster Secrets-How to learn from the zero SEO

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With the popularization of the Internet, webmaster simply download the website program can easily set up a website, which greatly reduced the threshold to become a webmaster is easy to become a grassroots webmaster, but after becoming a webmaster more important is to learn the website operation and promotion, grassroots Webmaster are starting from the zero base, How to start from zero to learn SEO, the author of the grassroots webmaster said several important learning methods.

"0" began to select the appropriate site procedures

Open source free online site procedures are many, for experienced webmaster, know what kind of program is more suitable, but for novice webmaster, may not know which CMS is more suitable for the site. Before building a site need to know what the website needs to complete what function, need to make template interface design requirements, site requirements for plug-ins are too high, for the general content of the site, select the basic CMS system can, such as dedecms, PHPCMS; If the community discussion type can choose Discuz; If the E-commerce mall site, you can choose Shopwe, SHOPNC procedures. At the same time, the site owners in the selection of the corresponding construction procedures to take into account security and stability, the choice of high security procedures to ensure that the website can be normal access and operation. The program of search engine friendliness is also the webmaster needs to consider, at present some commonly used to build the station program is to carry the personalized SEO settings, convenient site for SEO optimization settings.

Base Start Location site

As a professional SEO webmaster, Web site operation before the planning, design, construction, such as a series of links, site planning for the entire site plays a decisive role, what kind of positioning determines the direction of development, the site has a clear positioning, and can follow up on the domain name, space, content, profit and so on. Site planning first to analyze the site user group type, different sites involved in the user groups are also different, the webmaster to use the direction of the operation is not the same; different types of user groups need to provide the content of the site is not the same, real estate users need to provide a real estate information, Talent Network to provide users with more information such as the recruitment of human resources, the site has a certain target user groups, and can implement operational strategy, for the initial site of the operation strategy simple need to consider content construction, and the initial site promotion program.

Deep Understanding SEO Optimization common sense

Grassroots webmaster want to become a real SEO optimizer, not only need to build the station program, domain name, host, server, Web code, web design understanding, but also need to SEO optimization concept for in-depth understanding. Those SEO small common sense is stationmaster 0 Foundation enters the SEO profession to need to understand, below gives everybody summarizes several points:

1, keyword selection: keyword is the user through search engine search to enter the site word, SEO work focus is also around the site product keywords, the choice of keywords related to the SEO work can be effectively carried out, whether it can bring real profits to the enterprise.

2, keyword layout: keywords to carry out a series of analysis, positioning, and so on, and can be layout operations on the page, the layout of keywords related to the optimization of the ranking problem, if the layout can not be reasonable, even if the keyword choice of precision also no avail. According to the importance of the keyword layout to different pages, the main key words need to layout to the home page, the secondary keyword layout to level two pages, or within the page content. Core keywords generally select only 2-3, and the keyword can be used to layout the long tail, placed in the content page to optimize.

3, page title optimization: Grass-roots webmaster learning optimization from zero, we must keep in mind the optimization of META tags, now many webmaster ignore meta tag optimization, the site of each page should have a different title and description, so the spider in the page to crawl to get the corresponding content. Title can allow different pages to optimize different keywords, not to cause the page weight scattered, all the keywords stacked to the same page optimization.

4, high-quality content construction: Search engines pay special attention to the construction of Web site content, high-quality content to obtain user preferences, the content of the site is to users to see, the webmaster needs to know what the potential users need to provide what content, what content is users want to get from the site, content is original information, Whether can help the user really solves the problem and so on. At the same time, not only is the user of high quality content, search engines are also highly valued original content, the original content of the site to give high weight.

5, outside the chain construction: Baidu search engine issued outside the strict requirements of the chain, outside the chain to become the webmaster to learn the key, how the chain to the site to bring traffic, what the spider to give the high weight of the chain, which outside the chain can be a site transfer weight, which platform to do outside the chain is an effective chain, etc. Outside the chain of construction is SEO optimization of external factors, by increasing the relevance of external factors, and then improve the site keyword rankings.

The above 5 points is SEO optimization the most basic concept of optimization, this tutorial is only applicable to the grassroots webmaster, the old webmaster can detour, 0 basis into the SEO optimization of the front, to more in-depth understanding of SEO also need more knowledge, the author has time to share more SEO site experience. This article original source part-time bar (http://www.jianzhi8.com), reprint please indicate the source.