Grassroots webmaster SEO Travel Third Station--common SEO nouns

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In understanding the journey of SEO, we must be familiar with the common SEO terminology. It is also a noun that we tend to confuse more easily.

1. Error link

Bad link to dead link is not a meaning, the wrong link is a nonexistent link. The difference between a bad link and a dead link: the error link is for the user's negligence, the input link error, the requested link does not exist. Dead link is the original access to the site is normal, because the modified site data or delete the site does not exist this page link can not be accessed. For example: the user to the domain name input spelling error, URL address writing error, url suffix more or less slash, URL address occurrence letter case not exactly match the problem caused. As Baidu so big search engine also has the error link and the dead link appearance, most is because the user when adds the time causes. Our signature in the choice of space when the choice to have 404 support features, in this can make error pages to reduce traffic and user churn problem.

2. Sitemap

Site Map (sitemap) marked the site's structure, column and content description of the basic information such as index pages, when the search engine spiders crawl to your site can quickly understand the content of the site, the site map into two forms. HTML format and XML format, HTML is a static Web page, primarily for users. and XML format is the direction of search engine spiders, easy to crawl content. Website to build site map, user-friendly search engine spiders find our site content faster. But personally think also is not absolute, if the website content is concise and clear, can prompt the content, I did not add the website map. is also based on demand.

3. Baidu related domain

Related fields We use domain commands can be queried, in many query tools are related to the field as Baidu outside the chain. In fact, this is a mistake, Baidu related domain is the other side of the site content contains Web site content, can be address link or text address, anchor text is not included. For keyword ranking function is not very big. Baidu Webmaster Tools are now very powerful, inside can have Baidu query outside the chain tools, we can go.

4. Spam links

Through the tool or other mass way to publish a large number of link addresses in the site itself with no relevance to the site platform, the site has no contribution value and no promotion role. Such links belong to a spam link.

Characteristics of the Junk link:

1. Mainly appear in the Forum and blog comments and messages and no contribution value.

2. Automatically generated (mainly refers to the acquisition of pages) generated by the link.

3. Page content and title as well as the description of serious discrepancies in the page output link.

4. Automatic comment and top post software generated links

Hazards of spam Links:

1. Spam links will not be identified immediately, but later review and weaken the weight, resulting in the right to fall.

2. Spam links will be squeezed into the keyword ranking weights before they are identified and then removed.

3. Due to the right to drop the garbage link, the recovery cycle is very long, after the spam link is clear at least 2 months to recover.

Action Tip:

1. Do not recommend you to do the garbage link, the harm is very large, you want to get the flow of long-term or a cooperation, if it is once you can come to dry a vote

2. The most effective way to prevent spam links is to keep the rules together and provide a price for blogs and forums.

3. Do not buy outside the chain software, blindly believe that these can make their site strong, long time will let you return to the liberation of the night. Regret

4. Also do not believe mass software what tool can let you get rich fast ranking promotion. SEO there is no shortcut to go.

5. Website weight

Search engine through the overall performance of the site, including the site code, site structure, site content, the site outside the chain, the user's loyalty and so on some of the situation to judge the importance of a site, this importance is called the weight of the site, in many cases we have to query the weight of the site as a site level of evaluation criteria, This is a misunderstanding, the site weight He is a vague concept, it does not have a specific standard to compare the weight between different sites, in the user search keyword, the search engine will be based on the weight of the site to give the site a score, which becomes a key factor in the sorting algorithm. Of course, the higher the weight of the site will be easier to get keyword rankings, although contradictions, but understanding.

6.IIS Log

The IIS log is also called a Web site log, which records the original information file that the Web server accepts and processes requests from all sides. Web site log files are generally stored in the server or virtual host log files and end with the. log file format. Web log can be downloaded to the local trial Notepad through the FTP software to view, you can download a Web site log analysis tool to help us analyze the details of the content. Don't underestimate these, IIS log can find out the important data of our website problem from the detail. So we said before. Space selection must also support the IIS logging feature.

Well above 6 SEO common name explanation, this is I do the SEO journey of the third stop, I will have their own experience and learn to sum up will be written to share, we experience, research. If you want to see how I do SEO, please click on the link to the source of the article. This article by Cheng Special Auto garbage truck http://www.315lajiche.com/original offer, reprint please respect original information.