Grassroots webmaster: The necessary analysis before website construction

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The construction of a website, like building a high-rise, high-rise buildings if the foundation is not deep enough, not enough, then wait for it will only collapse. If the construction of a Web site at the beginning of the system without the analysis, then waiting for the site will only be rejected by the search engine and thousands of miles away, and finally "the people also". Therefore, the construction of a website, must be built from the beginning of the site into the idea of SEO.

Pre-site Analysis 1th: Site Theme of the determination

Why do we have to build the website? This answer is with 1000 people see Hamlet, there will be 1000 different hamlet, 1000 people build sites have 1000 why to build the answer to the site. However, I believe that whether it is personal interest or for the purpose of income generation for the construction of the site, we all want their own site in the vast Internet has its own place, can let people pay attention to their own sites, pay attention to their own ideas, pay attention to their personal brand. The so-called, like birds of a feather flock together, the same site, the establishment of a clear theme to maximize the pool of people with the same interests or needs.

So, how to determine the theme of the site? For example, if your site is selling cosmetics, then it is certainly impossible to build the site into building materials as the theme of the site. Of course, in reality, there certainly will not be such a silly person, to cite this example is mainly to highlight the importance of the site theme determination. Just like Baidu, if, the subject of the determination is only search engine, monster Rui, I believe it is certainly the enemy but Google, however, it is very clever to define the theme as "the most suitable for Chinese search engine", so as to have Baidu's Take-off. Therefore, the theme of the site to determine, not just as the industry general classification, but also a marketing idea, a corporate culture, must not be short-sighted.

Web site before the analysis of the 2nd: Site keyword selection

Keywords should be SEO contact with the network to promote the first professional terminology, I believe that as long as people know SEO should know the key words. However, there is no one really want to define the keyword, here, the monster Rui to the keyword a definition: "Users in the search engine index information used in the vocabulary." Users, in the index information, through the keyword to find the information they need, it is because of this, so the key words are so important, and the choice of keywords in a large part, but also doomed a site success or failure.

So, how to determine the key words? First of all, the choice of keywords must be echoed with the theme of the site, the key words should correspond with the theme. Second, the keyword should have accuracy, the scope of the keyword is too wide, such as, just cosmetics, if the "cosmetics" as the key words, if you want to have a good ranking certainly difficult, changed to "Kunming Cosmetics" effect must be much better. Again, should pay attention to the key words do not go into the wrong, must take into account the number of users, a too biased keyword even if you can row to the Search engine home page, also will not bring how much traffic. Finally, the keyword competition, keyword selection, Baidu provides Baidu index, Google also provides Google keyword tools, while many Webmaster Assistant tools also provide keywords, long tail keyword mining tools. Monster Rui remind the new webmaster, must be based on the theme of their own website, their own funds, energy and so on select keywords. Not only can enhance the user's experience, at the same time, also can enhance the search engine friendly degree.

Pre-site Analysis 3rd: site Structure Planning

A website should have good structural planning. Good site structure allows users to quickly obtain the information they need, is the user to measure the quality of your site is one of the important criteria; Good website structure can highlight the important pages inside the site, reasonable within the chain can make important pages of information more easily by users attention; Good site structure will directly affect the search engine on the site included, it can guide spiders to crawl to more valuable web pages, imagine the spider into a maze, how to effectively crawl the site information?

The basic optimization method of website structure. The site structure is divided into physical structure (storage mode) and logical structure (inner chain). For the physical structure, our basic optimization method is mainly to reduce the directory storage depth of Web pages. Create a keyword root directory and subdirectories, build a "robust number", Monster Rui reminded novice Webmaster, directory name using the keyword pinyin is an effective optimization method. For logical structures, our basic optimization approach is to reduce the depth of links between pages. Important page of the number of internal links must be increased, at the same time, the internal link to the entrance also have to increase, so as to enable users to access the relevant information required, at the same time, can make spiders better for effective page crawling.

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