Grassroots Webmaster What capital we use to bring traffic to the site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China's internet after nearly 20 years of development, it can be said that from the beginning of immaturity into the present mature; the Netizen group from more than 10 years ago of the Kochi crowd into now hundreds of millions of ordinary people, the number of Internet users up to 600 million. It can be said that today's Internet market capacity is huge, it can be said to be a bright future. Similarly, the number of providers of information also with the development of Internet users is also synchronized, 21st century before the domestic web site can be used to describe, the information provider is the founder of the Web site is generally the pioneer of the Internet, the industry leader. And since entering the 21st century after the number of information providers more and more, especially after 2005 with the development of computers, especially web technology, a variety of open source Web site procedures published to the Internet, to build a personal information for ordinary people to release the platform is becoming more and more simple, The number of active websites in China is now millions of. It can be said that in the streets of the city, a casual dozens of people may have their own independent website.

Of course, it is because now set up a site of their own platform for the threshold is getting lower, so today you can not because you have a separate site to say that you are an Internet person, because most of our independent site is not big enough. With the 80 principle of management, 20% of the Web sites occupy the Internet 80% of the market, but for the internet may be far more than 80%, or even more than 90%. So we have their own independent site of many webmaster, especially personal webmaster can only be called the grassroots of the Internet, and can not be called the Internet people, the latter is for the Internet to do a successful person's special title, and we are now trying to be able to call the "Internet people."

I believe that all the grassroots motivation to engage in the internet is nothing more than one or more of the following three kinds of situations: first, in order to improve their lives, hope through the Internet nuggets; second, I love the Internet, want to realize their dreams in the Internet, third, want to pass the Internet of civilians, Information transmission fast and so on the characteristics of more people know themselves, respect themselves. Regardless of the implementation of one or more of the above description has done enough success, and the success of the standard is nothing but the Web site to make money, good reputation, website users and so on, and so on, and all of this is the flow of traffic, there is the flow of you to achieve these foundations. Then why the station Internet operators most of the grassroots can only get a very few of the harvest, is because everyone did not really play their own can do, is not understand what capital they have to bring traffic. Today I would like to share with you that I feel that our grassroots can give their own site to bring the flow of capital.

First, we love our website more than the big website of enterprise. Many friends may feel a little sentimental about this, but they are not. We can think about, whether we are engaged in the internet as a grassroots webmaster, whether you are full-time or part-time, whether you are in order to make money or interest. The most fundamental or you are interested in this, such as you go to the site to carry bricks can make money to feed themselves, sometimes may do the site than you go to the site to move bricks more painful, you chose to do the site, because you have the most basic interest in the site. Because have own interest you will fall in love with your website, earnestly protects it. For example, two are all about webmaster site, one is a group of technology, understand the operation of the cock silk their own founder, one is by the investors spend 5 million people to do the site; it is clear that the latter is definitely to make money, the former may be to achieve their desired sincere help users. The final cost is not yet known who, so money is important, but the most important thing is that we love the heart of the site, money and the size of the site can accumulate slowly, as long as we stick to it.

Second, we are always on our honeymoon with our customers. In fact, these grassroots have always been in the initial stage of entrepreneurial state, for example, I opened Taobao shop in the early days, if a natural customer, I will be very enthusiastic to receive him, and he pulled that pull that, of course, now is the case; If you reach a certain amount of time, even if I want to do so awake not allowed. Because most of our site is their own team to live their own pro-Pro, treat your users as if they were lovers; those giants don't necessarily, the real decision-makers don't get involved directly in the web, and the people who really touch them are just the bottom employees, and they may have very few of them who do the same job as we do. , they just get the material foundation of their lives from their bosses, and they can't talk to their users like we do, even if they're interacting with users.

Third, we can provide the resources that the Giants cannot provide. In fact, this is similar to the above two points, the large web site their profit demand is clear, because an internet company to raise a large group of employees, so they have to do their best to profit from the user. But the performance appraisal system of the ordinary enterprise causes the staff only to care about the short time individual performance, regardless of the company website long-term development, because perhaps oneself one year later will no longer belong to the company. And our grassroots individuals or small team sites, will do their best to provide users with real dry goods to attract users, and enhance user stickiness. Moreover, the big Web site's profit demand is too large, and many directly to direct access to the user fees, and we basically let the user to profit from the third party to profit.

The above three points is only the author thinks more important points, of course, we have other advantages, so China's internet still has tens of thousands of grassroots webmaster in the front-line struggle. Of course, apart from these advantages, there are also many disadvantages, such as many of us do not have a perfect plan, not strong enough executive power, do not know how to analyze problems, not to reflect on their own failure, not to record the analysis of data and so on. We are missing is exactly what we should go to improve, but no matter what, we grassroots webmaster have the value of existence, we have the capital to their own site to bring traffic, realize our value.

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