Great Wall Film and television 840 million acquisition of upstream and downstream assets

The Great Wall film, which is listed by the shell, is resolving the possible performance crisis through a variety of capital operations. Disclosed today, the company intends to purchase 840 million Yuan Zhuji Creative Park 100% Equity, Oriental Longhui 60% Equity and macro advertising 60% equity, of which Zhuji Creative Park is the film and television base, Oriental Longhui and macro advertising respectively main TV media advertising and outdoor media, the company said the acquisition is conducive to creating a "whole industry chain." According to the announcement, the company intends to buy 335 million Yuan Zhuji Great Wall film and television 100% Equity, the acquisition price to the asset base method of evaluation, the transaction of the other side of the future performance does not make a commitment. Zhuji Great Wall Film and television to build film and television base, its controlling shareholder is the big shareholder of the listed company Great Wall Group, another company director Wang Pei under the fire of the Prince of the Dragon holding its 15% stake. It is disclosed that the company shall pay the transfer price once the transfer agreement is in force and within 30th from the date of completion of this acquisition. This is related to the capital pressure of the Great Wall group. April 2014, the Great Wall film and television completed by the shell listing, the promise of 2014-year performance is not less than 207 million yuan, but the previous three quarters of the company to achieve only 55.53 million yuan net profit, but its expected 2014 annual net profit can still reach 185 million yuan to 215 million yuan. Oriental Longhui main business for television media advertising services, the company intends to invest 343 million yuan to acquire its 60% equity, Oriental Longhui original Shareholder Commitment 2015 system 2017 deducted the net profit is not less than 52 million yuan, 62.4 million yuan, 74.88 million yuan. Trading plan said, Oriental long-hui's upstream media suppliers for the company's film and television drama sales downstream customers, at the same time, Oriental Dragon-FAI downstream advertising needs of customers, including large wine manufacturers, automobile manufacturers, furniture manufacturers, beverage manufacturers, can become the company's film and television drama embedded advertising business customers, both sides have a better synergy basis. Macro Advertising 60% stake in this transaction 162 million yuan, its main for the community media advertising operations, the original shareholder commitment 2015, 2016, 2017 after the deduction of the net profit of no less than 27 million yuan, 32.4 million yuan and 38.88 million yuan. Great Wall Film and television also adjusted to increase the plan, will raise funds from 750 million yuan adjusted to 875 million yuan, fixed increase price from 19.35 yuan per share adjusted to 17.26 yuan per share. According to the new issue price, Great Wall Fund, Paradise Silicon Valley Lok Tong, Jiangsu polymerization Investment, poly net investment, Shuo Jia Investment, Xiang Tao Investment and other original 6 institutions also increased the number of subscriptions, the subscription amount unchanged, another increase in the establishment of Xinyu Mei Fu Jing Investment Management Center, the subscription of 125 million yuan.