Great potential in online tourism market

The domestic online tourism development has been more than 10 years, the mode of online tourism is also gradually rich: hotel, air tickets booking Ctrip, to travel search where to mainly, to ticket booking mainly donkey mother, to travel routes booking mainly cattle, leisurely, the main online tourism community of the MA Honeycomb, Walker, There are also local tourism services and personal travel applications. In the past 2011, the Hornet's Nest, mother Donkey, Yi Xing Travel network, road cattle Travel Network, air steward, hotel talent These online travel companies have also been different degrees of access to the capital, this article will be based on different modes of view, analysis and integration of the current online tourism market development. In view of the huge potential cake and capital favored by the market, how can each family compete in this competition?

The traditional OTA model represented by Ctrip is under attack

Hotel, air ticket reservation traditional OTA mode

Case: Ctrip, Yi Long

To provide users with travel when the hotel ticket booking service when the first domestic online tourism outbreak point, they contract with the hotel, each successful sale of a room, a certain percentage of the room rate as a commission. In the air ticket booking, Ctrip Travel Network is China's leading ticket booking service platform, covering all routes at home and abroad, and in 45 large and medium-sized cities to provide free ticket service, monthly ticket volume of more than 400,000.

Profit model: Returning domestic helpers

Comment on: The development of online tourism so far, the traditional ticket hotel booking mode by now do not charge commission and direct marketing impact, Ctrip, art dragon These online tourism giants also smell the crisis coming, actively seek change. Ctrip is now turning to high-end tourism, and hopes to build high-end tourism platform.

The traditional "class Ctrip" mode, has a huge impact

Travel search Comparison

Case: Where to go, cool News

Search products, understand the description of goods, price and price comparisons, and can rating products and online stores are the second mode of online tourism, such a tourism vertical search platform brings about the consequences of the price competition, breaking a single big situation. Through the tourism search engine, not only can search for tourism-related information can also search for tickets, hotels and other tourist products prices.

Where to go for example, founded in 2005, to provide tourists with domestic and international air tickets, hotels, resorts and visa services in-depth search, to help tourists make better travel choices. June 2011, to where the net to get Baidu strategic investment 306 million U.S. dollars,

Profit model: Paid advertising

Comments: Its technological innovation advantages and cost-effective tourism products to provide, will be the traditional "class Ctrip" model, has a huge impact and the definition of tourism industry.

SNS+UGC, high viscosity of users

Online Community

Case: Ma Honeycomb, traveller net, traveler

This kind of travel site is different from Ctrip Hotel ticket booking but to build a platform for exchange, registered users, more because they like to communicate, share travel experience and gathered. These users automatically upload pictures and text content, so that such sites have the same community and content of originality.

For example, the MA Honeycomb, 2006 on the line, to users to actively upload and share content to form a community, the main travel strategy, by the beginning of 2010 has more than 100,000 users. April 2011, the MA Honeycomb launched Mobile client application "travel Raiders" and "travel translation officer", download more than 3 million.

Profit model: Paid advertising

Comments: SNS+UGC, user viscosity is strong.

Travel agencies moving to the Internet

Itinerary Booking

Case: Hiking Cattle Travel network, Yi Xing Travel network, leisurely

Such tourism sites, to provide users with online travel line booking, make up for the traditional tourism sales model of the gap, although there is no traditional travel agency stores but there is a complete line, at the same time than "Hotel + Air ticket" mode more intuitive and detailed, but also has a network of cheap and affordable sales.

To the way cattle network for example, founded in 2006, March 30, 2011, Gobi Partners (Gobi Partner Limited) The first round of millions of U.S. dollars in venture capital. From 2011 onwards, the pedestrian travel network has expanded the Internet online tourism products to the mobile terminal, launched and constantly updated iOS, Android version of mobile phone client cattle travel, cattle

Profit model: the commission of cooperation with the travel agency, the revenue generated by the website bidding ranking mechanism.

Comments: "Move to the Internet travel Agency", the product gradually from the tourist line booking to the development of tourism products cluster, launched more in line with consumer demand, relatively personalized products, to avoid with the old industry giants direct competition.

Discount tickets, free line, featured hotels as the core

Travel Ticket Booking Online:

Case: Mother Donkey, Day travel net

This kind of online tourism benefits from the free line of the tide, for those who love free line, the biggest problem is not to get the same as the group discount tickets, such sites appear to fill the gap in the market. The booking of tickets from the attractions into the market, and quickly gain market recognition.

In the case of Mother Donkey, the angel investment was made in 2008. Mother Donkey to the self-service provider positioning market, at present, the formation of discounted tickets, free line, features hotel as the core, while taking into account with the group tour of the bus free line, long-term travel, outbound travel and other network tourism business. September 2011, the Donkey mother completed the C round financing, the investment side for Jiangnan Capital and Sequoia Capital.

Comments: For tourist attractions, through the "Donkey Mom" website Distribution Alliance, the surface may give up a part of the ticket revenue, but in fact, the scenic spot through this new E-commerce platform, can greatly reduce marketing costs, increase distribution channels, to attract more consumers have the ability of high-end self-help tourists.

Hotel Tatsu People get the investment of Kai-Fu Lee Innovation Workshop

Mobile Client

Case: Air steward, hotel talent, bread travel

With the development of mobile Internet, the internet travel to the mobile Internet, and then a variety of mobile terminals and travel-related applications, hotel talent, bread travel, air steward and so on are the occasional.

Hotel Talent from February 2011 on line, the iphone version of the first week on the line, that is, the App Store (application shop) Tourism application list, the same month, the download volume reached tens of thousands of times. October 2011, Chengdu to move flower interactive access to the investment of Kai-Fu Lee Innovation Workshop.

Profit model: Returning domestic helpers

Comments: For the 22-Year-old to 35-year-old urban youth white-collar convenience personalized service.

Main "Play" instead of simply booking

Local tourism services

Case: Peripheral tour, to start, zhoubianyou.58.com

To provide users with local tourism services, the city around the fun, less well-known places to pick out, and eat, eat, drink, etc are integrated into the online tourism service is now the development of online tourism and a new branch. Surrounding tour is the field's first crab-eating people, and then there are 58 of the same city, to start tourism network has entered the field.

Take the surrounding tour as an example, the characteristic is the main "play" instead of simply booking, the user locates in the 28~35岁 crowd. Since last June on-line, has signed 1000 businesses.

Profit model: Earning the difference

Comment on: The essence is 020, from the local angle of view, the journey is relatively short, time is relatively short, generally in 1-3 days.