Great Wall Video introduces strategic investors

Securities Times reporter Weng Jian

Great Wall Film and Television (002,071) announced today plans to increase by plans to 19.35 yuan / share price to 6 equity funds non-public offering no more than 3876 shares, raising no more than 750 million yuan for the auction of fine drama and movies, As well as additional working capital. The company resumed trading today.

Specifically, the Great Wall Film and Television will invest no more than 500 million yuan for the auction of fine drama projects. The Company will produce mature projects that are currently under reserve and expect to produce about 660 episodes of quality drama from November 2014 to October 2017.

Data show that the Great Wall Film and television production in recent years, the growth rate of significant drama, shooting and licensing issued by the TV series from 2009 to 40 sets, expanding to 2012 283 sets. In 2013, 496 episodes of TV shows were issued.

In addition, the Great Wall Film and Television also plans to shoot 2 to 3 films from 2014 to 2017, with a projected investment of 100 million yuan. In addition, the company intends to supplement not more than 150 million yuan of liquidity.

The non-public offering of the Great Wall Film and Television, the well-known private Silicon Valley paradise Paradise Silicon Valley also participate in music, will spend 200 million yuan to subscribe for 10,336,000 shares. In addition, the Great Wall Fund will subscribe for 1715.49 million shares. Since the Great Wall Fund is a concerted actor of Great Wall Group, the controlling shareholder of Great Wall Television, the Great Wall Group's total shareholding increased from 36.18% to 36.74% upon completion of the offering.

Great Wall Television said the non-public offering will help the company to develop "full content" model, enriching the product supply chain. At the same time, the introduction of strategic investors through this offering will enhance the overall competitiveness of the Company. Among them, Paradise Silicon Valley is a leading comprehensive asset management group in China and has extensive experience in capital operation and provides a good foundation for subsequent industry mergers and acquisitions .

Previously, in order to tie in with the film business, the Great Wall Video, which was listed shortly after the backdoor listing, actively expanded aggressively. June 30, the company acquired two self-financing advertising agencies, cut into the advertising agency business. Great Wall Film and Television said that by getting involved in the TV advertising agency business, the Company could vertically expand the company's TV drama business layout and enhance its overall profitability. At the same time, it can effectively reduce the investment risk brought by the drama production industry.