Great wisdom encounters rely embarrassing performance share price Bizart

Data from the great Wisdom Software shows that as of May 6, the Big Wisdom (601519.SH) share price again created a new bottom ――16 yuan, this price distance from the great wisdom of 23.2 yuan, has fallen 31.03%. April 20, the great wisdom released in the first quarterly report 2011, operating profit of 22 million yuan, down 19.56% year-on-year.　　The owner of the parent company net profit of 17 million yuan, down 33.05% per cent, the basic income of 0.03 yuan. March 19, the Great wisdom of the 2010 annual report showed that operating profit of 153 million yuan, down 27% year-on-year.　　The net profit of the shareholder of the listed company is 161 million yuan, which decreases by 14.36%.　　From January 28, 2011 Big Wisdom Listing To date, the Shanghai Composite Index rose 4.17%, and the big wisdom fell 31.03%, compared to the big wisdom to run the market about 35%. A brokerage analyst pointed out, "as the stock market software, the big wisdom of the revenue and the whole market is closely related, if the market ' eat meat ', then the software can also ' drink soup ', if the market ' drink soup ', then the software is afraid that even ' soup ' can not drink. At present, the market is in a weak state, the market software can only be weaker than the markets, and the future even if the market rebound significantly (although the probability is small), the market software response will be greatly lagged. "Why the great wisdom is now affected by the market." The prospectus for wisdom has made it clear that the company's operating performance is more closely linked to the prosperity of the securities market.　　Once the stock market is declining, the market activity and investor enthusiasm will be affected, thus restraining the investors ' demand for financial information service and adversely affecting the company's operating performance. However, the risk of the listing in only 3 months of the outbreak, it is really too fast. Large wisdom prospectus shows that 2007 to 2009, the great wisdom of the operating income of 158 million yuan, 259 million yuan, 445 million yuan, net profit of 36.4623 million yuan, 64.6025 million yuan, 188 million yuan, both maintain high-speed growth, especially the company's net profit,　　At least 5 times times over in 3 years. Data show that from the October 16, 2007 Prev hit 6124 new highs, as of May 6 close to 2,854 points, during the whole market is in a bear adjustment process, the overall decline reached 53.4%, and during this period, the great wisdom of the net profit has been showing doubling trend year by decade.　　And from 2011 to date the market's relative increase of 4.17%, the great wisdom of the net profit was down 30% year-on-year. In this respect, an accountant said, "The emergence of this contradiction is indeed somewhat puzzling, if the recognition of the big wisdom of the revenue and the market is closely related, then should be affected from the start of the 2007 bear market, rather than from the 2011 after the market will be affected." So the two can only have a point can be set up, or the performance before the listing is suspected of packaging, or 2011 yearsAfter the city company fundamentals have been unknown major changes. "The profit paradox of the stock market software, the public data show that big wisdom in the market before sitting with 737 million yuan of cash, and the listing has made more than 1.4 billion yuan of excess raise funds, over raise funds accounted for up to 60% of the total amount of fund-raising, it should be said that great wisdom of cash is very abundant　　So what can be done with so much cash? The prospectus shows that the total amount of funds used for the collection of 1.025 billion yuan, the collection of objects include the wisdom of the financial terminal upgrade, the financial terminal Mobile version of the upgrade, the brokerage integrated service system upgrades, financial terminals developed international version, the wisdom of professional financial video, such as 5 projects.　　In this regard, there are insiders pointed out that for a market software, no matter how the development, upgrades and expansion, short-term energy "spent" 1 billion is very difficult. According to a person close to the wisdom, the recent high level of intelligence has frequently been investigated in various areas of investment projects, and the project belongs to a wide range of industries, not all software companies. It is clear that, like many newly listed companies, doing PE is obviously faster than doing the main business, and can be "cast out" quickly.　　Great wisdom before the annual report shows that great wisdom in 2010 prepaid Beijing Liuhe New Century Real Estate Development Co., Ltd. 170 million yuan purchase money, used to buy office space. The analyst pointed out that in the current market competition and already quite saturated state, large wisdom of the super raise money indeed in the "bank" is difficult to have "hero".　　Moreover, the so-called market software, itself in the provision of market and recommend the stock between the walk, if only to provide market, you can not attract high-end pay users, but if the stock, it faces many risks. It is reported that the great wisdom in June 2010 to launch the Golden Two-point half stock pool, price 58000 yuan, with the large wisdom of the institutional version of the bundle of sales, the wisdom of sales staff in the marketing, said that every day will launch 1 to 2 stocks, at 2:30 will be pulled up every day to ensure that the According to some user response, the recommended stocks often open a few 10 seconds on the limit, even if the purchase is often the highest price, retail buying agencies are selling wildly. A shareholder is outspoken to point out, "if really can make money, also do stock market software What, push the stock pool do, the company's own fry not get." "According to people familiar with the situation, not only is the wisdom of the current market, a lot of software has the so-called" stock pool "function, which is a free version and pay version of one of the important differences, pay users to a large extent is directed at this" stock pool "to go. Although the software company did not directly indicate the word "recommendation", but in essence is already in the recommendation of stock. In accordance with the provisions, where the securities investment consulting business, must be approved by the China Securities Regulatory Commission, and obtain the practice qualification. At the same time, even if the eligibility, but also for the customer market, industry analysis, not allowed to recommend a stock, but also do not allow the promise of guaranteed income. Thus, there is a natural paradox in the profit model of the market software, which also determines its limited growthand are at risk of being sued or even prosecuted. At present, if the market does not change radically in the short term, the medium-term results of big wisdom will be less optimistic.