Gree Electrical Appliances: "Clear out" plan to start today

"This is the second season of Gree's naked price storm, the aim is to rob the market." "Guangzhou gree general manager Rai Tianrong told South all reporters, Guangzhou Gree from today's New Year's Day naked price storm promotions, this is the implementation of the General factory" rob the market, push frequency conversion air-conditioning "ideas.

Gree Electrical Appliances Chairman and President Mingzhu recently in a dealer meeting said, "through the clearing of the real bad brand, shoddy, shoddy brand all eliminated." ”

Guangzhou gree lasts 10 days

Guangzhou gree general manager Rai Tianrong yesterday to the South all reporters revealed that the implementation of the general plant ideas, Gree will be in recent days to start the New Year's Day promotional activities, promotional days by the various sales companies. and Guangzhou gree specific promotional program has been determined, on the price system, "the price will be determined on the evening of 25th." ”

As of press, Guangzhou gree promotion price system has not been announced. However, according to Rai Tianrong revealed that the New Year's Day promotions are estimated to decline and the national day period is not far, almost around 10%, "according to our calculation, let the margin is still relatively large." ”

"In fact, New Year's Day promotion is an annual example of licensing dishes, but this year the overall market weakness of home appliances, as the air conditioning faucet, gree every move will cause a lot of business and consumer concern." "Gome in South China, general manager of the Han Bao analysis points out that from last week there has been a brand launch promotion, is expected to reach a small peak this weekend." South have learned that, as the enemy of Gree, the United States also launched a promotional campaign from 24th this month, of which the United States of Guangzhou, some of the price of air-conditioning fell nearly thousand yuan.

Fight the price and clear the

"This is the second season of Gree's naked price storm, the aim is to rob the market." "Rai Tianrong told the South reporters, New Year's Day promotional activities by the various sales companies, the implementation of the General factory idea, that is, push the inverter air-conditioning and rob the market," the previous gree positioning higher, lost a part of the market, in order to rob the market, so that the point of profit is normal. "Gree Electrical Appliances Chairman and President Mingzhu recently in a dealer meeting position," determined this year, must clear the clear ";" We will have activities behind, through the clearing of the real bad brand, shoddy, shoddy brand all eliminated. ”

Gree Change the price butcher, the effect of the clearance? Gree launched the first round of "naked price storms" in 20 years this October. According to the Allwin Consulting (A V C) Data push total display, Gree October online sales are busy on air conditioning category sales 19.6%, the year-on-year increase of 12.7%, the chain growth of 8.8%, but the offline channel impact is very little, October offline sales accounted for the category 41.4%, year-on-year increase of 3.9%, the chain increased 1.9%.

Zhang Yanbin, dean of the Allwin Consulting School, said the first round of price wars and the apparent growth in the online market could prompt Gree to embrace the internet even more. But Mingzhu said "clear", not once, two price war can be "Qing", the Chinese market is very large, each brand has its own channels. Guangzhou, the United States in charge of the company told South reporters, by the influence of Gree promotion, the United States in October, the market share fluctuated a point, after the recovery, the real impact is no channel and technology of the three or four-line brand.

Announced the "Naked Price Storm", the outside focus gathered in Gree's inventory. Home appliances industry veteran people believe that inventory is not the baggage of gree, but a sharp weapon, Gree has always been through large inventory to pressure dealers. Zhang Yanbin that gree at this time the main purpose of the price war is to maintain Gree's channel business system. Zhang analysis pointed out that gree in the air-conditioning industry's core competitiveness is its store channels, but the United States also put a large number of resources in the national distribution flagship store, which may have a great impact on the channel system of Gree.