Gree last year revenue 140 billion yuan price war and Rob Market is the main reason

Today, Gree Electric Appliance announced the 2014-year performance letters, operating total revenue of 140 billion yuan, an increase of 16.6%, the net return to the mother of 14.11 billion yuan, an increase of 29.8%. According to industry online data show that 2014 Gree sales growth of 2.6%, of which domestic sales growth of 10.3%, exports fell 16.6%.

Because Gree last September launched a price war to win market share, completed the year at the beginning of the 140 billion yuan sales target. Gree last year in the fourth quarter of the growth of the obvious, 20,144-quarter single operating income of 39.99 billion yuan, an increase of 27.8% per cent, home to the net profit of 4.29 billion yuan, an increase of 31%. And last year benefited from the decline in air conditioning raw materials prices, including steel, copper and crude oil prices overall fell 10.7%, 6.3%, 4%, is gree air-conditioning to maintain high gross margin reasons.

Anxin Home Appliance analysis shows that, although gree revenue and profits are maintained growth, but gree can not quickly adapt to the impact of intelligent industry. "has been in the high price of Gree, the initiative launched a price war last year, mainly gree desperately need to consume huge air-conditioning inventory, as well as the impact of the online air-conditioning brand." "An air conditioner industry personage says," in the internet age, some tertiary air conditioner brand began to use the electricity commercial channel to rob the food air-conditioning market, while the first line brand Haier, the United States, the Chi Gao began to introduce the intelligent air conditioner, has been in the air conditioner eldest brother position Gree to bring the pressure ”

This year, Gree air conditioning channel inventory pressure still exists. Faced with the next step in traditional manufacturing companies facing the Internet transformation, Gree Group chairman Mingzhu also began to look for Internet companies to cooperate. At present, the news of the cooperation between Gree and 360 began to clamor. In the past, the industry has been out of the cooperation between gree and the charm of the family finally due to the recent charm of the family and Haier in intelligent home cooperation.