"Gree-made" by Toyo Japanese magazine Quest Gree

May 17, Japan's "Nikkei business" special reporter Kato Kepen in Japan's gold company director Sumbon, Corporate communications Dashich accompanied by the ministry, came to Gree electric appliance interview. 　　Kato said that the big gold is a well-known Japanese brand, it and the world's first-class air-conditioning enterprises gree electrical cooperation, has aroused widespread concern in the Japanese business community, which is the reason for his special visit.　　Gree electrical appliances related to the scene for a Japanese friend introduced Gree Gold joint development of the production line, focusing on the advanced quality testing technology, a single refrigerant leak, the general enterprise only set 4 leak detection process, the big gold is 5, and gree electrical appliances is 7. It is understood that gree in cooperation with the great gold, always adhere to the "Quality first" principle. Up to now, gree production of "big gold" products have been sold out of nearly 2 million Japan, products repair or even lower than the gold in its domestic production of repair, "gree made" quality by the Japanese consumer's extensive attention and universal recognition. Frequency conversion technology country of Origin Japan after long-term research, at present in the product only to do 8HZ, and Gree rely on their own research and development capabilities have been manufactured 1HZ inverter air-conditioning. Prior to that, the Japanese gold also sent a lot of staff to gree Exchange technology, Gree in cooperation with the great gold also touched many new ideas and management ideas.　　Great gold production intelligence, automation is worthy of Chinese enterprises to learn. It is reported that the "Nikkei business" (Nikkei business) is Japan's largest business magazine, is also the most authoritative and the most widely circulated periodicals in Japan, the article specifically publishes financial and financial categories of information.　　Reports of the interview are scheduled for publication in July. New Hounron right a face solemn stare at the zhijun of laughing. Commercial newspaper reporter Storm Sail/photo yesterday, Beijing Suning officially completed recalcitrant promotion, successor took office.　　This is the tenth year of Suning, the first high-level adjustment.　　Suning Appliances (002024, shares bar) vice Chairman Weimin will this high-level adjustment called "The old Year": Chongqing Suning former general manager Hounron formally as general manager of Beijing Suning, Beijing Suning Former general manager Zhijun back to the headquarters of the Executive Director of Operation headquarters, and continue to serve as the Executive director of North China. For how to further consolidate the advantage of Su Ning in Beijing, Beijing Suning new head Hounron said that Suning will take the rent, build, and purchase mode of rapid layout store network, the number of Beijing Suning stores will break hundreds of this year.　　In the first since the establishment of the shop Liu Kiln Qiaodong shop, the recent suning will also be in the East four ring eight Li Zhuang opened the first own property stores. In addition to the core business district layout, Suning will also speed up the pace of the opening of the Beijing suburbs. Hounron told reporters that leasing properties, self-built properties, their own property and other open shop mode will be promoted synchronously.　　Hounron Blunt, have Zhijun lay a good foundation, he to the "Beijing exam" full of confidence, upgrade service is he take palm reins core work content. Weimin introduced that the personnel changes have been brewing for more than a year, before the spring Festival has been identified within the company. Hounron from 2003 years Su Ning entered Chongqing so far, has been the general manager of Chongqing for eight years, during his tenure of Chongqing Suning has occupied half of the local market, sales growth rate, store year-on-year growth rates and other core indicators have long been in the forefront of the company's system. For the establishment of Operations headquarters and Zhijun post changes, Weimin stressed that this is the Su Ning system to the operation of the transfer of concrete embodiment.　　Operations headquarters will be with the procurement headquarters, the former is mainly responsible for sales, markets, stores and other consumer-related work, while the latter is mainly responsible for docking with upstream suppliers. "Zhijun in the fierce competition in the Beijing market for many years, led the Beijing Suning team successfully achieved the industry leader, has a wealth of market operation experience, and Zhijun on the operation of Suning system is more understanding, is the headquarters operation of the Executive director of the candidate."　　"Weimin thinks.　　Promoted to Suning operations headquarters after the post of CEO, Zhijun frankly more pressure, he will be within two months to complete the establishment of operations headquarters. Yesterday, the first soybean milk machine national performance standards began to officially promulgated the implementation of the barriers to increase industry access.　　China Home Appliances Research Institute related head to reporters that after the implementation of the standard, about 1/3 of the brand will face elimination.　　The soy milk machine GB on the soy Milk machine noise, safety, crushing, concentration, protein content and the rate of slag and other hard indicators are clearly defined, but also the amount of soy milk nutrition as a measure of soybean milk machine is an important basis for good or bad. Jiu Yang shares (002242, shares Bar) Co., Ltd. Gu Dongjun said that the soy milk machine national standards will be the structure of the product to put forward certain requirements, which in a way to increase the threshold of the market, forcing enterprises to upgrade technology.　　Many brands that do not meet industry standards will face elimination. Has lasted for two years the air-conditioning subsidy project expires May 31, that is, consumers from yesterday to buy 1, 2 level of energy-efficient fixed-frequency air-conditioning, will no longer enjoy the state's maximum of 250 yuan "energy-saving huimin" subsidy. However, the reporter visited the store yesterday found that the price of air-conditioning products compared to the previous day has not changed significantly.　　Suning appliances staff told reporters, because just in time to catch the Dragon Boat Festival this promotional node, air-conditioning enterprises in the recent price adjustment is not possible, but after the Dragon Boat Festival, air-conditioning product price trend is still difficult to predict. With the end of the national energy-saving air-conditioning subsidies, the original state subsidies to enterprises to cancel the cost, consumers worry that companies will pass this part of the cost to consumers, on the other hand, the continued rise in raw material prices is also one of the reasons for the rising price of air-conditioning. It is understood that the main raw materials for air conditioning copper, aluminum and other prices since 2009 has been rising trend.　　Statistics show that, compared with the beginning of 2009, the copper price rose 2.6 times times in early 2011, the cost of this 1P air-conditioning hanger will increase by about 250 yuan, 2P air-conditioning machine cost also increased by about 600 yuan. However, for whether the price increases, air-conditioning enterprises have been cautious, grant air conditioning related officials said, energy-saving subsidies cancellation enterprises will lose 150 to 250 yuan of profits, but enterprises can be centralized procurementReduce the cost of raw materials to make up. Store staff told reporters, with the Dragon Boat Festival and other holidays, some enterprises will invest more resources to promote. And the industry analysts said, due to weather factors, the air conditioning Enterprises inventory pressure this year is also the air conditioning enterprises to stay in one of the reasons.　　In the first quarter of this year, the market has retained at least 2.5 times times the same period last year inventory, inventory pressure will force manufacturers to speak cautiously price. A local panel business person to the "first financial daily" revealed that more than half a month, the National Development and Reform Commission, the Ministry of Industry and the two ministries of China's mainland investment in the establishment of the Panel enterprises to do a round of survey research.　　Subject to research including Beijing Oriental, Shenzhen huaxing Photoelectric, Nanjing in the Electric panda, Dragon Photoelectric, Shenzhen Tianma and other panel manufacturers. "There is no very specific policy message to deliver.　　But choosing this relatively "sensitive point in time" is likely to be a response to a new round of development for the local panel industry, as well as the impact of several big foreign-invested high-generation projects.　　Sensitive time point? What's so sensitive about this point in time?　　It seems that they are quite active in more than half a year, and the good days seem to be coming.　　Enterprises receiving research, such as Beijing-Orient, Shenzhen huaxing photoelectric, Nanjing, China Electric Panda, Shenzhen Tianma, the past six months, have undergone different layout and adjustment, has entered a new round of development of the critical period.　　The 6-generation Beijing-Orient Project, which came into operation last October, has reached full production in April, and its Beijing 8.5-year project will be held this month. "According to time planning, this September, the Beijing high-generation project is expected to enter the mass production phase."　　Beijing Oriental Deputy General manager, spokesman Zhang Yu said to the "First financial daily" reporter. Huaxing Optoelectronics has been TCL Group and deep technology-led investment in the 8.5-generation project. In late April, the project introduced Samsung Electronics. At present, TCL accounted for 55% shares, deep Super, Samsung held the remaining 30% and 15% respectively.　　TCL Chairman Li Dongxhen said the project is expected to begin production at the end of the year.　　This newspaper from sources learned that in August, Huaxing will also hold a light ceremony. CLP Panda 6-generation panel project has also been put into operation at the end of March, has recently begun to enter the mass production stage. Raiwed, chairman of CLP Panda, said shortly ago that it was expected to achieve design capacity by the end of this year.　　He also stressed that the CLP Panda is considering skipping the 8 generation line, directly on the horse 10 generation line, is actively engaged in negotiations with the relevant enterprises, but also to the relevant State departments made a report, the estimated plan will be reported, if approved, this year will be expected to build.　　Compared with the local counterparts, deep Tianma although not the layout of the high-generation project, but it is maverick, after taking over the SVA NEC5 generation line, soon it will be positioned in small size panel production, and in February this year to buy Japanese NEC small size panel control, July is expected to complete the transaction. But the panel business people to this newspaper revealed that the two ministries surveyed, feeling very not optimistic, almost each company has pain. "Some of the capital pressure is heavy, some lack of core technical support, and someFace an upgrade challenge.　　He said the research group said they were in a heavy mood. This can be almost a condemnation. Take Jingdong as an example, this local faucet is heavy with depreciation pressure, has been losing more than a quarter, funds are extremely scarce, several additional financing action has attracted strong questions, the public think the more loss of investment; China star Photoelectric lack of panel experience, although the combination of Samsung Electronics, but South Korea to technology transfer highly vigilant, has asked Samsung to make a commitment to it; Dragon Photoelectric Technology, Capital strength are limited, unable to rely on the self-rolling fast layout of high generation, still can not be in the TV panel market really sound; the CLP Panda 6-generation project has been put into production, but because it is the first sharp 6 generation line (also the world's first 6 generation line), has been discontinued for a long, and even in the process with other peers is not completely compatible, the future once the expansion of production　　, or replacement parts, will face more cost pressures.　　Zhang said that 2011 can be said to be the domestic high generation panel industry of the year, the relevant departments to the enterprise research, perhaps in Beijing, east China star photoelectric two high Generation project volume prenatal access to basic information.　　The effect of outsiders?　　However, another research panel, Shanghai Market, said that the NDRC and the Ministry of Industry regularly survey the operation of the business every year, he heard the topic of overcapacity, but the overall is not "sensitive" place. "Perhaps considering the impact of foreign investment projects, Samsung Suzhou Project is not the start of it?" "When it comes to threats, it's a crucial signal," he said.　　By the time LG projects start, in less than 3 years, local high generation projects will not even have cost advantages. May 30, the construction of the Samsung Suzhou Project is a 7.5-generation panel factory, mainly positioned in 42 to 47-inch TV panel production, 2013 formal mass production. Samsung Electronics LCD Division general manager Zhang Yuanqi said that the factory production 1-2 years, will be expected to achieve break-even point.　　LGD Guangzhou 8.5-generation Project There is no news, the company's vice president Han Sangvan at the end of April to the mainland media said that the project was approved to be postponed for about a year, during which some changes in the industrial environment, concrete start has not been decided. Double-sided panels from Taiwan are also moving toward the mainland under pressure. Friend Tatsu has promised to inject 7.5 generations of Kunshan Dragon Fly Project, only because the intention to change to 8 generations, and the Kunshan local government asked it to take over the dragon photoelectric, temporarily can not really start.　　Hon Hai's Chi Mei Electric is also awaiting approval for the 8-generation project in Chengdu. Japan's great earthquake has broken the global panel industry's relatively balanced competitive posture.　　"Although Japan and South Korea have been tightly controlling industry and technology transfer, the quake must have prompted them to rethink the global layout," said Luo Qingxi, a senior director of the Household appliance industry expert and Paller consultancy. He believes that the CLP panda over the 8 generation of direct horse 10 generation, more like Sharp's intention. He asserted that previously, it in 5 election 2 of the scheme, did not get 8-generation project approval, according to the current situation, even if the next year to get approval, local rivals BoE, Huaxing photoelectric, South Korea Samsung and LG 4 high-generation project production day, at least will lead itsMore than one year.　　In the yen continued to appreciate, export pressure increased, sharp in the mainland is likely to appear in the unconventional layout.　　He even thinks, Samsung, LG two big projects bundle TCL, Skyworth, also do not rule out sharp potential means of early response. But Samsung, LG bundled TCL, Skyworth, feel the pain is afraid of the local Beijing East and Taiwan double male.　　Samsung, LG is looking to get local customer shipments support, pull them as stakeholders, and stabilize the customer relationship in large size panel purchases. Ouyang Zhongcan, chairman of the LCD branch of the China Physics Society, said that foreign-intensive layout of China's high-generation panel industry is to rapidly expand its size, depress prices, disrupt industry cycles, rush ahead with the high generation of local rivals and detonate a price war, forcing them into a dead end.　　Zhang Yu Chen, when the Beijing-Orient Hefei Project put into production, immediately encounter the price war of Korean peers. But the pace of foreign capital entry is almost unstoppable. The panel industry even said that the two ministries to investigate, do not rule out the next year, new foreign-funded high-generation projects were approved.　　Sharp and Chimei, for example, are still lobbying authorities to get approval. Once the world's top five giants have landed, the cost advantages of local companies over their 5% tariff barriers and local manpower will be less pronounced.