"Green Box" under the brand performance growth is obvious, sales year-on-year growth of more than 50%

"Green Box" founder and CEO Ms

A few days ago there are rumors of the green box "business bleak, the boss mortgage real estate maintenance." Ms to reporters that 2008 from the offline physical retail transfer to Taobao two times to start their own business, there has been a "mortgage House Entrepreneurship" feat, but since the entry Taobao, the performance of the green box has maintained steady growth, " And the green box in November 2009 has won two VCs more than 120 million yuan of financing, the green box itself has been profitable, and now even financing of the basic money has not moved. ”

The green box is the representative of the original brand of Taobao, data show that December 2008 on line revenue 120,000 yuan, 2009 up to 20 million yuan, 2010 80 million yuan, jumped for Taobao children's clothing sales champion; 2011, this number increased by three times times; 2011 "Double 11" The green box has hit a staggering 40 million yuan in sales, creating a new record for children's wear online.

Ms said that July the end of the green box in the new autumn, has quickly occupied the day Cat Mall children's clothing category of most popular commodity areas, its brand products have been ranked Taobao, day Cat Mall, such as children's clothing sales top of the platform. In the second half of 2012, the green box will further increase the market and brand promotion efforts, and the existing brand line for integration, and strengthen the "modern miss" and Disney cooperation brands and other products to promote.

According to billion power network to understand that the green box this year also strengthened the line of traditional real-store channel network and mobile phone mobile network platform, such as the input, to determine the mobile, Internet, offline entity shop "three nets in unity" channel strategy. Ms said that the future green box "on the one hand will continue to maintain the competitiveness of traditional network channels, on the other hand will open up more users willing to accept new channels." ”