Green Luo algorithm under the soft text to go?

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July Baidu updated the Green Luo algorithm, again the upgrade algorithm, the crackdown on advertising soft wen, as well as the punishment of soft text publishing site. Search engine's algorithm is more and more strict, soft wen acts as the only way out of the chain, once again suffered blows, in the search engine's step-by-step update, to combat the chain, soft outside the chain to how to plan operations? How can we achieve the desired effect?

Seize the moment.

The main target of this update is the obvious advertising department of the soft, not the soft text outside the chain. High-quality original soft text is not in the range of blows. Can see out, soft text operation want to achieve success, to achieve results, seize the opportunity the most important, like this algorithm has been updated, you can see that everyone has their own ideas, on the A5 can also see a lot of updates on the algorithm of the article. Users are always interested in fresh content. When we are in the right time to launch their own brand, can achieve maximum effect. The attention of the user naturally more.

To be soft and not soft

Soft text as the name implies is soft advertising marketing, the distinction between hard advertising compulsory advertising, want soft marketing really play a role. We must make the soft text to the extreme, let the user read, can unconsciously to search related product brand, with the expansion of the Internet, a lot of soft paper made doctrine, affixed to their own web site, these soft text operation strategy has been far away from the scope of soft, has not been able to call it a soft wen marketing. At the same time, users will not be such ads to arouse the desire, spiders will be disgusted. Therefore, the soft text operation to the content to do real soft, Baidu official to blow is not really soft ads.

Find the right media platform

From this update, can be seen, to enter the news source of Baidu Media, in the soft marketing of the weight is still very high, high weight can be more to take the favor of spiders, but also more access to user groups. If the article can be published in a large news media, the weight of the search engine is very high. The user sees a higher degree of credibility than normal in the subconscious. According to the nature of the article, choose the right media channel is also different, a lot of enterprises just choose a platform to release, it industry published to the financial industry channel, seems to be news platform, weights are the same, but for potential users, There is no good experience, the flow rate of the pit stop will also be very low, can not be targeted to obtain the site's potential customers.

No matter how the search engine algorithm changes, to the real sense of high-quality soft text outside the chain will not be hit, the internet industry needs high-quality brand marketing.

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