Green outfit: An analysis of the structure pattern of search engine marketing

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A few days ago, an old classmate called to ask me heard that you now E-commerce also do very good, also can make a lot of money! Ask me if I can talk to him! So I talked to him about the structure of the SEM model! Take it out today and share it with you! For the convenience of everyone to understand, so I made a structure picture!

1. Promotion results in the search results of the page display, is the keyword appears search engine display effect! Just like your goods appear on the supermarket shelves! If it is the product sales, it is best to do some long tail keywords, your product categories, the more varieties on the shelves, customers easier to find what he wants, The greater your chances of success, I believe we all understand the precise long tail keyword conversion rate is very high, and long tail keyword competition is generally not very big very easy to do the first screen or the top three!

2. The promotion result obtains the effective fruit the click, here is equivalent in the supermarket selects the commodity, a good display position is easier to attract the customer, or has the more opportunity to let the customer find you! In general, the first three in the search results share the flow of half, because according to human psychological behavior analysis, When a customer wants to search for the same product often in the front three spend the most time, when they have found in front of their needs of the product behind the course will not go to see! At this point should pay attention to the title of your site how to draw more customers eye, to maximize the effective click!

3. When the website is browsed by the customer, you have already succeeded half, you have successfully brought the customer with the potential customer! Not every come to our site will eventually become my customers! Here should be done is the customer experience, the site with customers and potential customers, if not to give customers a good feeling, Or the customer can not find what he needs for a long time, then will cause customer churn! Just imagine, when you put into the supermarket to select goods, merchandise location if it can be very good, very convenient to find natural quickly bought, if a long time can not find the goods they want, nature will choose to give up! Do a good customer experience can not only improve the conversion rate of the site, but also to increase the image of the client enterprise goodwill, the promotion of the brand more intangible! The benefits are self-evident!

4. Enterprise and Customer interaction! When the customer agrees with your product, it will contact you actively! A good interactive platform, can increase the trust of our customers, more easily contribute to the final sales! such as the start of online services, open 400 telephone and so on, all convenient and customer Exchange can do! Services are sometimes more important than products , in this respect, I believe many people have a deep understanding!

5. When you have done the front, the rest is waiting for customers to come! Seems to have shrunk a lot, but green outfit that the net to promote the final conversion rate and show the results must be proportional to, how much you pay, the corresponding will get how much, the most important executive force, the theoretical giant, The dwarf in action will never be a big one!

Green outfit found that in fact, SEM focus on user experience and user interaction This is very important, many people have overlooked this point, often this loss of the above customers are the most serious, and the other is to analyze the user's behavior and user needs to maximize the potential customers! The time is limited today to share here! If there are suggestions welcome and green Outfit Exchange discussion!

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Author: Green Install Yongsheng Stainless steel operation director If have peer or SEM exchange can Baidu green installed or sharp webmaster QQ Group: 74850141 can also be on YY6359 face-to-face communication