Grey occupation of network: Hermit crab

In recent years, more and more people to make a living on the internet, and among them, in addition to a variety of legitimate occupations, some gray occupations are gradually exposed, into the public view.

According to the morning paper "Network Hermit Crab" series of investigations, in recent days to focus on the network of a variety of new types of work, professional evaluation of blackmail sellers, App "Brush list" to create a false ranking, lottery Tatsu people sigh to lose the robot, microblogging professional forwarding division to create false "zombie powder" ... Some jobs were unheard of in the past, but now the gray areas of the new field are being exposed. These increasingly professional network behavior, captured by the keen, and get rich, but because of the lack of rules, opportunism rampant, is a little overdrawn the user's trust.

Operating platform must perfect the rules

Many "network hermit crabs" are on the edge of the rule, not directly collision rules. For example, the current electric network shopping regulations, to a certain extent more biased buyers, so in the case of specific disputes, small and medium sellers of the complaints and evidence, it appears very weak, so the poor judge can take advantage of this flaw. Some microblogging users employ the navy, or use software to make false voting, forwarding, comments, but also using the micro-BO platform rules of the imperfect, and thus overrun.

Senior Internet intellectual property lawyer, Shanghai Digital Interactive Entertainment Professional Committee chief counsel Zhou Binqing pointed out that in order to standardize the network from the source of gray occupations, platform, electricity dealers can not sit idly by, they need to take the initiative to look at the development process, whether the rules have loopholes, whether it is inconsistent with the existing laws. How to trap, how to promote rather than inferior user experience, enterprises through the adjustment of rules to solve these problems, the network cheats on the way to make money, so as to improve the brand value of Internet products, the establishment of the normal order of the network. This is also urgent for the platform, "murmur" does not remove, a large number of lost users naturally weaken the business value of the site.

Real-Name registration can deter network breach of faith

Zhou Binqing believes that the contractual relationship based on the credit of both sides also exists in the virtual world of cyberspace. Hire App "Brush list" brush download volume and praise, carry out a false micro-bo draw, pull high popularity but not cash, "black PR" joint deletion of the company extortion business ... These network dishonest events are emerging, reflecting the current network integrity of our country's overall level needs to be improved.

In Zhou Binqing's view, the "Shanghai Network Social Credit Network", which began operation in 2010, is a good model for "honesty shines into the network". Bad behavior of netizens and bad websites are exposed to the "exposure platform", the corresponding punishment is also public, even in the future may affect their lives in the real world.

Zhang Ming, Deputy Secretary-General of the Shanghai Information Services Industry Association, pointed out that the domestic Internet industry has developed rapidly in the last more than 10 years, and it does produce a lot of new types of jobs, while the relevant industry norms are relatively lagging. If the condition is ripe, real name registration can deter and eliminate the false marketing or malicious marketing.

It's not uncommon to have a network grey job

Zhang Zhian, an associate professor of communication and design at Sun Yat-sen University, believes that the network is not only a platform, it can also be regarded as a real society, will continue to appear based on the social needs of the emerging subdivision occupations. In real life, there will be a gray occupation between black and white, so the existence of the network gray occupation is not unusual.

For the Internet, we must first advocate a tolerant and open attitude, and then give norms. But the network grey profession such as the Professional evaluation division and the Brush Master, has let the word-of-mouth evaluation system become chaotic and unreal, letting its development overflow, may cause serious harm to the public interest.

How to deal with this phenomenon, Zhang Zhian that first, to see these violations in the Internet domain is not a real name, if the front desk ID is not a real name, then the process of investigation and forensics will be very difficult; second, more rely on the platform to continue to build the mechanism and technical specifications to eliminate and combat, such as the network of Navy, " Zombie powder "and other network gray zone; Third, also depends on the public to cultivate and improve their own quality, as long as the intention, users can learn how to identify" zombie powder ", see through the forwarding of marketing and untrue promotion, malicious marketing.