"Group 2.0" era "Hundred Regiment War"

Absrtact: According to the People's Daily report, the recent domestic internet has been scraping a group of buying wind, large and small group buying site has sprung up in general. According to incomplete statistics, there are more than 400 group buying sites nationwide, the internet has also made a group of big guy

According to the People's Daily reported that the recent domestic internet has been a "buy the Wind", large and small group buying site has sprung up generally emerged. According to incomplete statistics, there are more than 400 group buying sites nationwide, the internet bosses have also opened group buying channels. Ministry of Information Services recently received a number of network-related fraud traps, they have low prices and false quality service to obtain the trust of netizens, so that the trap trap to attract netizens deceived. Consumers should be calm and cautious when buying, learn how to protect their own interests.

"Group 2.0" era "Hundred Regiment War"

Since the two quarter of this year, the domestic group buys the website to appear the ascendant trend.

According to the Enfodesk think-tank data show, from March this year to June, the number of Chinese market Group buy 2.0 sites have exceeded 400, the industry jokingly buy market is experiencing "hundred Regiment war." And Enfodesk also forecast, 2010 domestic Group Buying 2.0 mode to promote the transaction scale will reach 980 million yuan.

Today people talk about "group buying" also known as "Group Buy 2.0". The ethos began with Groupon, a November 2008 American group buying site. Groupon, less than two years online, is growing faster than Facebook and Twitter, which is now at its fastest pace, at twice times the rate of Twitter.

This kind of website has the unusual clear profit pattern, namely uses the low discount to attract the consumer, uses gathers the massive consumer to attract the merchant, collects the merchant a certain proportion the Commission realizes the profit. This looks like a triple win model. This "group buying Tide" lets the internet big guy also sit not to stand, have come out to want a piece.

At the beginning of June this year, Sohu Focus officially launched group buying channel "Love family Group"; July 12, Sina and Tencent launched a group buying channel on the same day, Renren also launched a group buying platform glutinous Rice network.

"Buy the Wind" more and more Sheng, group buying industry up and down tour supporting services are also gradually rising. July 27, the domestic leading apparel online mall clothing network announced that its one-stop group buy navigation platform-"I am the head of the" official online. This means that the domestic apparel E-commerce "leader" in the first curve to set foot in the network group, began to expand vertically, which also gave the original "hundred Group War" in the group buying industry injected new vitality and business model.

However, the industry has also shown concern about the ever-emerging group buying network. Innovation Factory Chairman Kai-Fu Lee to buy "entry threshold low, easy to be copied, model almost uniform" also put forward their own doubts, that success can only have a few one or two.

Low price "pie" behind "trap"

Ministry of 12321 Network Bad and Garbage Information Reporting Center recently issued a report that recently received a number of network-related fraud traps, they are cheap prices and false "quality" services to obtain the trust of netizens, so that the trap trap to attract netizens deceived. Visible, buy low price hidden hidden dangers, immediately after group buy "Pie" is a group buy "trap".

Groupon's success in the United States has also led to a wave of local group buying entrepreneurship. However, since group buying is an emerging area of the Internet, there are obvious loopholes in the regulation, and the agreement of group buying is largely dependent on the self-discipline of merchants and consumers.

Today's group buying activities have evolved into the day-to-day marketing of some businesses, that is, the banner of "group buying" to do daily promotions. When the business can not find good reasons, often will apply the "buy" this top omnipotent hat to promote, to the price as bait, to attract consumers to buy.

Some group buying sites to attract consumers, add gimmicks, playing "factory outlets", "President of the sale" and some pretence, the real collective bargaining activities into the business and the organization of their own performance stage, some of the shortcomings of the product, the drawbacks, as far as possible exaggerate the advantages, boast that there is no performance. Some businesses for group buying activities also customized relatively low quality products, shoddy, to reduce product costs, using all means to fool consumers to order, resulting in irrational consumption.

In addition, the purchase site after-sales service is also very problematic. Now some group buying organization is some lack of merchandise business qualification of the network companies, the organization of the consumer commitment to the service and material companies actually deliver the service there is a great difference, if the after-sales service commitment does not cash, not timely, imperfect, the issue will be after the sale of mutual prevarication.

Eyes protect their own consumption interests

The launch threshold for group buying sites is very low, with little access restrictions. It is understood that a set of group purchase website system (basic copy Groupon) the lowest price as long as 4000 yuan, plus payment system, Enterprise mailbox, SMS services, to create a purchase site cost can be controlled within 10,000 yuan. Because the threshold of entry is very low, so many people have to get a vote on the mentality of leaving, which is leading to group buying field is one of the main causes of confusion.

There are experts to remind, in the face of the huge temptation of the network group buying, consumers must eyes, in the "exciting" group buying should be calm and cautious, learn how to protect their own interests. Group purchase related fraud or induced consumption patterns, although constantly changing, but most of the "low price and preferential" way, the Ministry of Public Service 12321 Report Center to netizens and consumers put forward the following several self-protection suggestions: First, Word-of-mouth is very important, purchase should pay attention to buy the site and related business reputation, word-of-mouth and services capabilities To see whether the group company operation, website copyright page has no operating business name and address, telephone, person in charge and other information. Group buying sites need to be popular to foil, consumers need to distinguish between the false and transaction data. Do not blindly follow the orders, according to their own needs to buy.

Second, do not be price and discount confused, buy before the site to see the details of the description of the product, consumption rules, more contact with the website customer service, consulting clear before the next order, and pay attention to the preservation of related consumer documents. Be cautious about large amounts of group buying. Be sure to use a third party to pay a secured transaction, or to require payment on delivery;