Group buy "a single big" trend of the obvious United States group network ahead
Source: Internet
Author: User
KeywordsGroup buying American group network trend
Recently, the industry has been rumored to have the top ten group buying site due to the broken capital chain, and arrears of hundreds of merchants in the payment. Industry insiders believe that, at present, group buy "a single big" trend is more and more obvious, consumers only need a large-scale O2O platform can realize the demand of local life services, in the future there will be more group purchase website exit the market. Group buying site as a O2O mode of electrical business, has not yet formed such as business-to-business, such as the market scale. Wang Huiwen, vice president of the United States Group Network, said that group buying is the best entry point for O2O, for businesses, the United States network is also increasing investment in it, establish a robust information system, improve data analysis capabilities, to provide more marketing support to businesses. Wang Huiwen believes that group buying has gradually become a normal way of marketing. He said: "Similarly, group buying is also becoming a consumer habit, the consumer's way of buying has changed, from hoarding goods to buy at any time to use, more rational." "It is reported that after the first launch of the" No appointment "service, consumers use their hands to the" group buy boss "American network voted in favour of the vote. It is reported that in the introduction of "No appointment" service, the performance of the United States network has maintained a high rate of growth, the July 2013 turnover of more than 1.4 billion yuan, more than group buying industry 第二、三、四名 Sum, to maintain a leading position.
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