Group buy breakthrough Mobile internet Encounter "narrow door"

After two consecutive months of rising, group buying site in September Group suffered a small decline in performance. According to group buying navigation group 800 published market statistics, September domestic group purchase turnover and the number of buyers in August after the rise both fell, the chain down 11.8% and 11.1%. Facing the overall downturn in the industry, group buying site is trying to break through the mobile internet. But despite the number of thousands of, in the business "eat Not Enough" state, the development of mobile applications of the number of sites only a few.

With the change in the consumption habits of on-demand group buying, consumer demand for group buying is getting closer to buying quickly to nearby merchants, and the trading platform where users buy deals also migrate from PC to mobile phones. Group purchase in the collective transformation of the site to survive, the mobile Internet is also the most willing to buy the Web site to try to carry the way. But have to face up to the current situation is that the number of domestic group purchase sites in September amounted to 2,919, which has a mobile phone client and support the purchase of mobile phone sites only about 10, accounting for the total number of group purchase sites less than 0.3%.

At present, the group buying site because its own business is too bad to take into account the development of mobile platform, the main link of mobile phone payment function often need to rely on the user trusted Third-party payment platform, while the mobile phone platform transaction rates far higher than the PC platform, This makes it more difficult for group buying stations, which already have a handful of Maori revenues, to take the initiative to shoulder the extra costs. Group buying site in the mobile Internet development encountered in the "narrow door", the need for the industry chain of all links to work together to break the bureau.