Group Buy Brew An accident "murder" with a short plate one or two

It is really difficult to meet, incredibly in the service industry will see customers and boss directly conflict. This is the weekend to pine a spicy pot to see the scene of dinner.

I took an order from the Love Gang. It's the last day and it's overdue. When it was 2 o'clock in the afternoon, I thought I could avoid the peak of the meal, the result is still a long queue, there are about 10 tables waiting for the guest list. Subsequently, a table of customers and bosses unhappy.

Let's summarize how the problem happened at the time:

1. The waiting time is too long. I arrived at 2 and sat down half an hour later, not to mention the peak in front of the meal. The store was unable to digest when a large number of customers flooded in.

2, the service quality is greatly reduced, the response time is slow. Waiter Express, can change vegetables do not change, directly in accordance with the default order to go, this will be much faster. Calling a service is also unable to respond. The cause of the conflict is part of this, and the fuse is the boss busy tired and unable to meet, customers are picky and dissatisfied, negotiation with each other dirty words, so first pushed.

The reason why group buying can rise is that it is the most important link between local service and network (the first two articles on group buying are all mentioned here: Group buying is a new E-commerce form that transfers services to online sales). She also stressed this during lunch with a friend of the Sands River in Friday. Previously, Jinsha has invested in a group buying website, she said, the founder of the site from the traditional industry, the understanding of the service is more profound, rather than simple internet technology.

But group buying in the mainland is still a new form of business, so that businesses and websites are still unfamiliar with the operation, is still accumulating experience. In the face of this ironic case, we can see the following shortcomings (yes, I think this flaw is the group purchase site, not the store):

First, can not accurately estimate the business services and the ability to receive orders.

Frankly speaking, the shop has a good reputation. Search the store on your mobile phone before you set off and find a few good reviews from a few gourmet sites. Price is also attractive, 185 yuan 3~4 person package to 66 yuan for sale. So all of a sudden I ordered 2837 orders. The time limit is 3 months, the average daily reception 31 orders.

The store has 12 4-seat cards and 5 8-person round tables. If a customer is willing to accept a table at a table, the customer who can serve is 22 tables. At noon and evening together, more than sufficient.

Unfortunately, the business of group buying is not done, nor is it. Group buying sites often find that there are several peak times for a purchase order in the service sector: first day, first weekend, and last week (if the last day is the weekend). On the first day, about 5% of the customers, the first weekend will be about 10%, the last week or even the last day no data, presumably higher than the above figures.

10%, also 283 table guests. Each half of the evening, only at the same time to receive the 22 table shop to at least 6 times to complete digestion, in such a large flow before only a wry smile. No wonder that when we arrived, even though it was 2 o'clock in the afternoon, the boss and the waiter's face was still a big "awkward" word. No wonder the quality of service will fall so much.

Second, the group purchase website is not very good peak, guide the passenger flow.

The above several consumption peaks, to say that the website did not notice is very unlikely, the practice is open to question.

The group's approach is to send a message to all consumers who are not consuming one day in advance: You will expire if you do not consume. Well, all the people who don't consume are focused on the last day.

is the other site better? When communicating with some group-buying websites, tell them to take a message one week in advance. This is not the same as the last day notice. A website to ask customer satisfaction after the event, in the process of consumption will not be the same (of course, can be asked to summarize the problem summed up better but).

Is there any solution? While eating, and table friends chatting up, and found that there is a good solution: Group buying site and business tracking to assess the number of orders to come to redeem, found too low to use SMS to remind part of it, Or a number of value-added services to attract the flow from Monday to Friday: Customers who come to cash a purchase order on a specified date can receive a free drink. For the website and store, that is to achieve the peak of passenger flow. At the same time investment is not large, more firmly adhere to the user, improve the consumption rate and word-of-mouth.

Do not know this business will not regret participating in group buying. For group buying sites, you can learn a lot from it:

One is to improve operational service capabilities. Group purchase is not to sell the order can be sitting to collect money, since the core is the service and users to get through, then how according to the operating figures, to help businesses better sell and digest orders, improve user conversion rate, to improve the purchase of customers to cash value-added service sales, are a very important support. In the various types of business, catering accounted for 40%, but also the most hope that through the service will convert users to long-term customer service. And the SMS reminder is a very undesirable thing.

Second, to suppress a large single impulse. Not the number of orders to buy the more the better, on the contrary, in a top can only serve 22 tables in front of the shop, guiding the past thousands of single can only be a disaster. If you go to Weibo, you will know that this conflict will not be a case. Look at other group buying sites desperate to guide the past customers, leaving behind are users of the experience of extreme dissatisfaction and such as the tide of bad reviews.

But what if it's limited to 200? Results or different. For example. The day before, we also in the deadline to consume a South beauty purchase order, the shop limited the number. So even the last day and the evening meal peak arrived, no waiting, no service discounts, and even a piece of chicken silk noodles.

In addition: If the customer finds that it cannot be cashed, it should be allowed to cancel the order. This idea should not be a delusion?

Finally, I would like to praise a little love help group. A small group buy a restaurant can quickly summon up to 2837 orders, which shows coverage and user groups, also shows the vitality of group buying and the future market space, some engage! Just learn and grope faster, faster, faster.

Source Address: http://blog.sina.com.cn/s/blog_53a1742b0100m3ze.html