Group buy Electronic Business and mobility of the obvious breakthrough on the two or three-line city

Regiment 800 just released data shows that October domestic group purchase turnover of 3.53 billion yuan, and then new high, has been the fourth consecutive month more than 3 billion yuan. It is noteworthy that in the north-canton and other first-line urban turnover encountered growth bottlenecks, the two or three-tier city monthly sales are showing rapid growth trend. Shijiazhuang, for example, reached a turnover of 36.71 million yuan in October this year, up 75% from the same period last year, while in Shenyang, the purchase turnover in October amounted to 62.98 million yuan, a doubling of the same period last year.

For the two or three-line city group purchase sales change, Group 800 co-founder Hu Chen said, as the North Canton and other first-tier city group purchase sales gradually slowed down, the increase is difficult to further increase significantly, enterprises to complete a larger breakthrough must rely mainly on the two or three-line city.

According to our correspondent understand that two or three-line city group buying rapid development at the same time, presents two characteristics: one group buying mode has been a new change, local life service merchants to accelerate the electronic commerce, the Internet to open the store; the second is the mobile trend is obvious, mobile clients become the main way of buying customers around

To Litters mall Shijiazhuang Station For example, has thousands of local businesses to provide tens of thousands of kinds of beer and skittles of the various packages, covering food, entertainment, hotels, tourism and other categories. Many of the companies involved in group buying have said that there are many defects in the previous group buying model, the concentration of group buying users poured into the business, bringing great pressure to the merchant, and the merchant can not adjust the group according to their own situation, so many of the remaining service value can not play to maximize.

In addition to litters, other group buying sites will also look at the two or three-line city. For example, public comments on the second half of this year into Zibo, Yantai, Nantong, Shaoxing, Jinhua, Wenzhou, Nanchang and Dongguan and other 11 two or three-line cities, a total of two or three lines of city buy share, and the United States Regiment, handle, etc. have also announced a high-profile expansion plan, in a number of cities to open a substation, will reach a broader three or four-line city.

In fact, as early as 2011, many group buying site has been the layout of the two or three-line market, but some of the regional substation due to fierce competition and serious losses have closed. The goal of the group purchase site again positioning in the two or three-line local life service will be the same, there are group buying industry to our correspondent said that the current market environment and share has gradually become rational and stable, "after the development of the past few years, the two or three-line city of E-commerce needs to be stimulated, market demand is expanding, Can support the development of a small number of companies today. ”

And the mobile trend of group purchase is obvious, then with the smartphone in the 234-line city of popularity, more and more consumers began to use mobile Internet for Life Service category of consumption.

In the future, the 234-line cities will become new markets and new battlefields for group buying sites, which are both opportunities and challenges, the group said. With the development of e-commerce and mobile Internet, some traditional businesses, such as catering, cinemas and entertainment, have gradually recognized the value of e-commerce in life service. But to attract local businessmen, on the one hand, need to have a good business model of E-commerce site, can really help solve the marketing problems; On the other hand, we should have a localized and high-quality management team, to provide businesses such as shop design, marketing and sales and after-sale customers and other Internet value-added services.