Group Buy Hot Navigation website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When group buying site "thousands of melee" situation intensified, group buying navigation site has also been smoke. A few days ago, just on line group buy navigation site group, Ah Regiment revealed that has been a round of angel financing, this is following many group buying site by the capital favored, the first to obtain early investment in the navigation site group.

According to the Internet advisory body incomplete statistics, as at the end of July 2010, the number of Chinese group buying site has nearly 1000, and "group buying navigation" has reached nearly hundred. As a collection, the integration of group buying website information, but also for group buying consumers to provide convenient, fast buy initial portal navigation site, in the rewriting group buying market pattern, affecting the entire industrial chain at the same time, there is a lack of supervision, mercenary and other issues.

Mass purchase information should be born

Since earlier this year, the United States network, 24 coupons and F Group Group purchase site online, in just a few months, has emerged from various fields from different backgrounds of group buying players: Portals such as Sohu, Sina Open Group buy channel, soon Tencent also can not endure loneliness, opened the Shenzhen Region group purchase; then, Information classification such as the site 58 with the city, love to help the network, comments on the site public comments, Word-of-mouth and Rice network also joined the ranks, and rely on their own business resource advantage and then after the chase; then, the Beijing News, Thousand Oak Group, China UnionPay and other players have a variety of backgrounds and advantages to join in, Competition has already entered the white-hot.

In this case, users will start to receive countless emails to start to worry about. Because netizens at least every day in nearly thousands of purchase information Quweicunzhen, choose their own love. The most obvious embodiment of the more accurate user requirements is the need for navigation. Group buying navigation site is like a "consumer guide", so that users can more directly find their own needs of the purchase discount. Put aside the chaos of today's group purchase site does not say, group buying site is relatively easy to build, a small station of thousands of yuan cost plus several people can operate normally. and based on group buying site to buy the navigation site.

According to the reporter understand, group buy navigation site in addition to include the site of the group buying network, but also provide a platform for each group to publish their own purchase information or through the interface of automatic collection, will be the day of the latest product information focus on the site, so that the group buying network does not need to spend time to log in and publish information In this way, not only attracted a large number of group buying site to join, but also attracted the patronage of consumers, because users want to find cheap or suitable for their own products, always do not want a site to see, so in addition to waste time also can not remember so many group buying station, So netizens are more keen to stay in the group buying navigation to find their favorite products.

It is reported that the initial group buy navigation network is generally used in the home page 4 of each line to navigate the text and pictures of the site, there are also the use of each line, clear navigation page design. However, recently, the reporter found that the navigation site not only to buy information on the "gourmet Dining", "Tourism Leisure", "boutique shopping" and other fine classification, but also supplemented the price range, time, discount ranking. In addition, the Group Friends Forum, PK Tournament, complaint area such interactive channels are also set up, so that users can carry out personalized search, to understand their own needs of the purchase information.

Search outside the marketing "Yang Seek"

Do the information, do the search, evaluate ... Such a site content composition easy to associate to the public comment network. Follow the Chiyu group buying website Fiery grappling, group buying navigation website began a profit "Yang seek".

Recently, group buy navigation site to excellent network to call the mainstream group buy online PK, by the Netizen vote a showdown. August 17, August 25, "Nobody" now win the ring two even PA, defeated in its hands are the United States and F Regiment, and then its opponents are love help group. To excellent network founder An Chenghai believes that the opportunity to obtain cooperation with group buying sites and even bargaining ability, the key is to see whether the navigation can attract users, so that users will be willing to buy navigation to pick objects, to seize the user's browser in the favorite folder is essential.

In fact, the purchase site to pull the ring is only a primary mode of cooperation, group purchase navigation site is to further consolidate their own users in the "guidance" status. How to show the unique strength to the consumer in the peer competition, they painstakingly. To excellent network on the clear, will try to seize the "information summary of the staff", "analyst", "convenor" of the triple identity, to obtain the industry voice right.

From the PK results, just born one months, will be able to overturn the Great Lakes and rivers status of the United States and F Regiment, now the regiment is undoubtedly the big winner of the event, the rapid superior. But analysts pointed out that the PK has no losers, quite propaganda means "show", so that now the group, the United States, the Group F and to excellent network itself have earned exposure.

This from the founder of the United States Wang of the Declaration also can be seen, "from the rapid development from the beginning to the current good and bad, China's group buying site is currently in a key development period." We have the responsibility to promote this industry to shuffle, so that there are characteristics, good faith of the excellent site to go near the vast number of netizens, this is the ' United States network ' actively participate in the original intention of the event.

Analysys International analyst Shou sent that the PK show and other promotional activities, small group purchase site may be more interested in this. If you can not find a more effective way of cooperation, glutinous rice Network and other large sites to buy navigation station cooperation intention "will not care too much."

24-Coupon CEO Du Yinan also revealed that although most navigation sites have been free to include 24 coupons of purchase information, but "small and medium-sized sites may be more concerned about". In fact, An Chenghai also admits, Sina Group, Sohu loves the family group and so on Internet big Crocodile's group purchase website "really does not have the use other channel to do the brand promotion". Just imagine, if can affect hundreds of small group buying website, undoubtedly promoted the group buying navigation website in the industry chain position, and quietly becomes affects the whole group buying market potential strength.

Website credit rating is still absent

Because the technical threshold and the capital threshold is relatively low, the majority of the current group buy navigation sites are "one person site", or even ICP record. Some sites in order to pursue short-term interests, the use of bidding rankings, will be some not well-known or even high-risk group purchase sites, placed in a more obvious position to attract consumers to click into.

Some analysts pointed out that the capital, technology, institutional power can be directly around the purchase market development. And the user reputation, preferences of the public opinion power has not been able to find a suitable platform. Obviously, the group buying navigation website is willing to act as the public comment net such role, strive to mainstream group buying users of the mainstream view, and through the platform to more consumers pass "on the value of a certain group purchase site", thus, if the group buying users are accustomed to the direction of group buying navigation "ranking" on the purchase site to choose, A group of customers rated as "risk of reliability," the pressure of the site is conceivable.

Group buy navigation site million head Shi Xuchang think, to bring convenience to consumers to buy the navigation network, should be on their own site included in the purchase site has the necessary investigation and audit. "From the current market view, group buying site has begun the first round of the shuffle, the navigation site because of its own basic not to sell products, just rely on group buying to profit, so the competition will be more brutal, shuffle is imminent." ”

However, the purchase of fraud and other actions also triggered the industry and consumer concerns. Recently, because the merchant rolls down, glutinous rice nets by million friends accused of "irresponsible", although the glutinous rice network promised to pay the full payment of consumers, but also the main victims of the incident, but the matter again detonated people to buy security concerns.

In this respect, there are a number of group buying navigation site to take the lead in their own positioning in third-party protection. August 17, Group buy navigation site group 123 to launch the rights and advance compensation services to attract more users, improve the credibility. According to group buying 123 Complaints Center responsible person: "If consumers are not satisfied with the consumer goods, you can go to buy 123 of the complaints Center to complain, group Purchase 123 will strive to help the vast number of consumer rights." In addition, if the group 123 members met the recommended index products (Samsung or above) of the Group Purchase website volume absconded, group purchase 123 will help recover. If no results, group Purchase 123 will be paid in advance. ”

For thousands of sites to do service security work, the "Eat crab" action is needed courage and emboldened. Group buying navigation site relies on group buying site, when the group purchase site problems, navigation site is also unavoidable to be re-examined. "Chinese group buying websites and consumers need to have a platform that is worthy of recognition to connect with each other." "Group buying site mixed situation, really need professional supervision and guidance." But who is going to ensure the fairness and objectivity of the decision of the group buying navigation website? An Chenghai admits, "indeed there will be controversy and dissatisfaction," the authenticity of the group purchase site and credit rating more need the relevant policy system norms. It is reported that the current to excellent network has been contacted with relevant government departments to study the introduction of an authoritative group purchase site certification system.