Group buy industry watershed, group buy elimination speed

newspaper (reporter Changyan) "After the first two years of bedding, the entire market pattern has been differentiated, the elimination of speed." "In the group buying industry, the ice fire is becoming more and more clear," The American network CEO Wang in an interview with the bold prediction, "99.5% of the group purchase site will be closed." The

Group buying industry watershed

2011, group buying experienced a roller-coaster development curve, from the first half of the sharp frenzy of "thousand Regiment war" rapidly evolved into the second half of the "bulk disappear." Third party 800 of the relevant data show that in 2011 more than 2000 group buying site overall into trouble, as of the end of the year, the country's normal update operation of the site only the peak period of 42%.

This year, the group buying industry ice fire dual-day trend is increasingly obvious. On the one hand, many group purchase sites to reduce the scale, layoffs and closures, on the other hand, the industry's first group of team-buying site expansion, performance to maintain strong growth. Regiment 800 The latest release of the January 2012 Group Purchase report, the top three in the United States network, handle nets, litters regiment occupied nearly half of the industry's market share, "Matthew Effect" (note: the so-called Matthew Effect refers to the strong stronger, weaker the weak phenomenon) more obvious.

Group Buy elimination Speed

As the knockout phase accelerates, the competition threshold for group buying is also gradually improved. Wang says technology and services will be a new hurdle for competition. From the industry pattern, the whole market will be further integrated, the situation clearer. Wang said, "The industry in the early days of the emergence of" thousand-group War ", because the online group purchase site low threshold. But after nearly two years of integration, a large number of lack of strength of the site has been eliminated, competition into a new level. ”

Group 800 founder Hu Chen that although the domestic group buying industry because of the expansion too fast lead to sheng extremely and decline, but the commercial value of the purchase itself after the squeeze dry water still "there are two", "the industry will be integrated to form a brand effect, bargaining power, so that the industry profits back to a dynamic equilibrium level." ”

At present, the domestic group buying market pattern has appeared to differentiate.