Group Buy net brings winter to winter into the key words

Group buying is one of the most popular words in recent years, followed by large and small group buying site also emerged. However, for domestic group buying sites, the survival of the road is not so simple. Recently, the Regiment 800 days ago, statistics show that in April there are 3,052 group purchase sites, compared to 217 last month, the average daily 7 group buying site "disappeared." "Group buying site is facing an unprecedented winter, the winter has become a major key word." "China Mobile Internet Industry Alliance Executive vice Chairman and Secretary General Yi said."

Reporter recently learned that, settled into a good deal, to create online stores, from individual combat to group confrontation, test water Oto mode (online transactions, offline consumption), the recent domestic many group buying websites frequently out of the way, trying to withstand the cold.

The number of small sites shrinking smaller

For the top ten large group buying site sales staff Wang, the past year, the end of the month is his most exciting day, but in recent months, the meaning of this period has changed.

"At the end of each month we and the Merchant's settlement period, before the highest amount of money we settled can reach nearly million, but now only more than 100,000 yuan." Yesterday, Wang told reporters, because the industry competition intensified, its site turnover sharply shrink, his monthly income also plummeted.

Large group Buy website sales decline, small group purchase site Day is tight. As early as last year staged "Thousand Regiment War" grand occasion, at that time is about to graduate from Guangzhou University chenxing will keenly insight to this business opportunity, he combines Guangzhou University city student consumption demand exuberant characteristics, carry out the campus group buying business.

"Just get involved in the market, order volume rub up." Chenxing recalls that the good times did not last long, as the large group buying site in the localization service continues to deepen, before the merchants with him have turned to focus on large group buying site. "Because of the lack of cooperation with the local life service business, I can only focus more on the physical goods, but the profit is very small." "He said," Last June, there is a third party statistics that the number of Chinese group purchase sites exceeded 5,000, group buying mode is the electric business and even China's internet sector, a major new growth, there is a large influx of capital, now this kind of pomp is gone. ”

Group 800 statistics show that in April there were 3,052 group buying sites in China, 217 fewer than last month, and on average 7 home purchase sites "disappeared" every day. "Buy" business model is experiencing unprecedented test.

Blind competition group buying industry thousand fall

"Buy this new business model is what the domestic market is badly needed, this industry entry threshold is low, the initial demand for funds is not high." "March 4, 2010, Wang CEO of the United States to bring such a business model to the domestic, with this reporter talked about his views of the industry, he said."

Wang that in the past more than a year since the group buying industry, "thousand Regiment War" to "thousands of fall" phenomenon, the lower threshold is an important reason.

Chenxing told reporters, initially he in the university City to carry out group buying business, starting capital is only thousands of yuan. "Even if it is to start a special group buying website, the cost is only 1~2 million." ”

"Since the introduction of the group buying mode, many group buying enterprises have frequently won the favor of the wind, in order to quickly make their own cake bigger, including handle nets, 58 with the city, the regiment treasure NET, etc. have invested heavily in advertising bombing, attempts to win the industry's leading throne. At the same time, the group purchase website also neglects the service, this kind of blind competition eventually causes the fund to run out, the prestige decline. "China Mobile Internet Industry Alliance Executive vice Chairman and Secretary General Yi said."

At the same time, buy this model and the inherent low user viscosity also make the industry's chill intensified.

"As a result of domestic major group purchase site products and services homogeneity is very serious, and the low price as its core competitiveness, so the flow of group buying site is recommended through the page, mainly by the major web site Daquan traffic import, such as special Group buy Import Web site group 800. "Wang believes that consumers will often through the introduction of the site to buy parity, group purchase of their own website user viscosity will be relatively low, it is difficult to attract consumers two of times consumption."

Yi said that if an enterprise could not cultivate a group of more fixed customer base, even if there is a large scale may suddenly collapse.

Partnering with giant Crocodiles to create diversified business

"We plan to make our first profit next month," he said. "Even if the current industry is cold, he is still confident," said Zhu, a deputy chief executive.

Zhu confidence from the recent and Jingdong Mall to reach the cooperation, "and Jingdong Mall completed docking, we will not be all group buying business to Jingdong, but will most of the local service group buy project to this platform." Zhu that the user's viscosity, which is lacking in the tick, can be supplemented by a large electric-commercial platform. "Large-scale electric business website has the flow advantage, also has the demand which expands the group purchase business, but their own group purchase item many is the kind, the local Life service class project is not many, both sides may form the complementary." ”

Reporters found in the interview, Zhu's view is that many of the current group purchase site leaders of the common aspiration, including handle nets, full network, the United States network, high peer nets, litters group and so on to speed up the pace of cooperation with large-scale electronic business platform.

In addition to relying on the platform of the group to break the Bureau, group buying enterprises competing between the trend is increasingly obvious. In April this year, net also with the litters group to achieve strategic cooperation to jointly operate the company to purchase business; In addition, the high net also has with the F Group Merger reorganization intention, both sides already started the deep cooperation, and in October 2011, happy NET will be the group buys the product and the customer service all hand over to F

In fact, as early as December 2011, Alibaba announced and Gaobong, handle, the United States and other groups of group buying enterprises settled in a cost-effective platform. Handle Nets vice President New Lihau in an interview, said that the future group purchase site and platform will also build a after-sales service platform to protect users ' rights and interests, "cooperation will only be more in-depth." ”

At the same time, many group buying sites have begun to solve the problem of homogeneity of product services. U.S. Mission Network CEO Wang told reporters that life service products are selling a single item, the product itself homogeneity problem is more difficult to solve, but the group purchase site can start from the service. "This spring festival we launched the rental of small groups of little group home for the New Year's activities, this topic has aroused great concern, so many consumers remember the United States network, improve the user viscosity." "he said.

Yi believes that group buying sites to take refuge in large Web sites, cooperation will help both sides reduce operating costs, in the channel and user resources to achieve the advantages of sharing, the entire electric business industry's overall benefit promotion is a good thing.

Depth

Life class E-commerce or development direction

Group buying industry met cold, the impact of a lot of relying on the purchase site to obtain orders under the line of business. "The initial monthly sales from group buying was around 70% per cent, and recently this figure has slipped to 40%." "Contact Group purchase has nearly a year of Chongqing Mark Bud Sugar Photography studio Zheng's boss on this quite touched."

For many lack of visibility of the offline business, group buying is their rapid accumulation of popularity of a big way, how to make the order number more beautiful, has become their current problems.

However, litters group recently new "litters Life Mall" is becoming a lot of online businesses to improve order volume of the sharp weapon. It is understood that the mall in the form of stores, through the benefit-sharing mechanism, attracts many well-known brands to enter, has created a series of sales myth: Imperial Mud Square landed litters Regiment store only one day time, its several product sales burst million, Shenzhen a West Point room stationed, the sales turnover several times within a few days.

"Merchants in the litters mall on the store can be opened for a long time, the formation of business online front, they can adjust their products and prices according to their own needs at any time, through a reasonable mix to enhance the gross margin. According to Litters group Public relations director, including Qiao Jiangnan, Orchid Clubhouse, Li Torre, Meizhou Dongpo Restaurant, Huaxia and other well-known brands have been settled.

In fact, the popular life service E-commerce model of the site is not only litters group, including Taobao and other giants also began to combine their own advantages, to carry out various forms of OTO business.

"Online stores not only expand the business of life services business flexibility, but also to maintain the attractiveness of relatively low prices, is no longer the previous simple based on advertising cooperation, beyond the group purchase mode, become a new life service E-commerce." "The shift in the way it operates may bring new ideas to current group buying," Yi.