Group Buy network "expired" clear restrictions, a knife cut the ultimate injury or consumers

Recently, the State Administration for Industry and Commerce on the regulation of Group buying site advice measures, "expired" clearly pointed out that the group purchase site can not set any restrictions on overdue consumption.

However, as a growing e-business model, the essence of group buying is the same as the traditional enterprises to carry out commodity trading, industry analysts raised concerns, group buying site "expired" measures to adopt a "one-size-fits-all" approach, to limit all goods or services unconditionally expired without consumption on refunds, will affect the healthy development of the industry, This also hurts the interests of consumers.

A person engaged in traditional business management said that many of the goods did not consume expired refunds of the rules, such as ticket-type goods, consumers in the purchase of train tickets and other ticketing goods, for various reasons failed to spend on time, traditional enterprises will not be refunded. On the other hand, scalpers buy a large number of products, and then to increase the sale, so as to earn the difference, can not sell a full refund after expiration. This will not only promote the rise of improper trading in the cattle market, and its practice of raising the price difference also undermines the legitimate rights and interests of consumers.

For group buying sites, the interests of the site and the interests of consumers are fundamentally consistent, the ultimate goal is to enable the entire group to achieve healthy, orderly and benign development. If the whole industry falls into disorder and chaos because of a "one-size-Fits-all", then this measure loses its original meaning. A group buying site staff said that the reason for the discount, is "Regiment" word, is the value of quantity. Merchants will be based on the number of sold to estimate the actual proportion of shop consumption, and to prepare for the purchase of items, unconditional "expired" will make the behavior of consumers become difficult to grasp the market trend is difficult to predict, can not achieve effective interoperability with consumers.

It is understood that "expired" is a foreign listed group buying site Groupon was first proposed, but in Groupon's preferential policy is not to support all goods, but for various forms of buy coupons made clear provisions, specific problems specific analysis. Some people in the industry said that the expiration of their own is based on customer service, protect their interests, and "a knife-cutting" will gradually hurt the fundamental interests of consumers, will harm the orderly development of group buying industry.

To this end, some experts suggested that the purchase site "expired" also need to combine the actual situation, and the expiration of the conditions are expressed. In addition, for "expired", group buying site can also refer to the traditional ticketing agency practices, to take refund fees and other ways to improve the timeliness of refund provisions.