Group Buy network industry development Shuffle Rapid future development road in mobile Internet

Silicon Valley Network in the development of group buying in the past few years, more and more consumers, in the consumer before buying the site to find group buying information has become a part of life. The rise in prices has prompted many people to learn how to use the group buying network for a good day. The original price of 222 Yuan package only sell 88 yuan, have ginger, steamed ribs, cook 5 dishes with rice, drink and fruit. The aftermath of the young man in Shenzhen the past few months have been eating out almost every week, not because he has money, but instead he used a coupon from group purchase online, the original price of two hundred or three hundred yuan a few dishes a soup, It is often seventy or eighty yuan to eat.


　　


super low price behind, the merchant exactly is why?


　　


many buy out of the low price, business from cost to be sure is deficient. Huaqiang Group 3C Digital Entity Shopping Guide website Scallops Network Xiang Manager said that these businesses are willing to take a loss to do group buying, in fact, the equivalent for their own publicity, save the advertising money, and, in effect, still quite cost-effective. At present, the Scallops Network Scallops Group channel has played a "loss to make a yell, set out not to make money" slogan, is this truth!


　　


original Price 222 Yuan, the group purchase price of 88 Yuan coupons in the group buying site on the day sold more than 600. Businessmen frankly, they are just out of the Tujia restaurant, as a new restaurant, not well-known, the hotel here in the act for their own popularity, which uses the way to buy the hotel about three or four. "For consumers to accept new restaurants, low prices are a very effective stimulus," said the merchant's boss cheerfully. This is my second time to do group buying, the first group purchase, brought a lot of repeat customers, there are many old guests introduced to the new guests. ”


　　


"Plainly there is no loss of business. Liu Xiang, general manager of scallops Network. At first, is some rush to open the popularity of small and medium-sized brands in the join group buying, to later, with group buying network model is gradually recognized by consumers, many big brands also began to join. In a word to explain the purpose of the merchants to buy, is: "Big brand advertising, second-line brand to do Word-of-mouth, run sales." ”


　　


Group Purchase website development quickly, shuffle speed also quickly


　　


from the beginning of 2010, the copy of the United States "Groupon" group purchase mode of full, the United States Group network, handle nets and other domestic group purchase website after another online, group buying site market one time unusually hot.


　　


However, the industry said, because the initial start-up funds for group buying site is small, entry threshold is low, attracting a large number of entrants. As long as a server, 35 people, tens of thousands of dollars investment, you can make a group buying network. So the level of group buying site is also mixed. Well-known sites are repeatedly cloned, users are fishing, merchandise and the actual mismatch, users feel cheated; Online payment lacks guarantee mechanism, fund security is not guaranteed and so on. After the World War, many small group buying site was eliminated, mergers and acquisitions, after the integration of the group buying industry now a lot of norms! Scallops Network Manager analysis, due to competition, China will only have no more than 10 group buying sites survive.


　　


because of the shuffle after the group buying website Marketing investment strength is not as good as before, resulting in a large contraction of the new user scale. On the other hand, as the group buys the merchant resources to reach the saturated development state, the new merchant joins the group buying weakness, thus causes to the old user's attraction is weakening gradually. The increase in new users is less than the loss of old users, making the number of group buying users switch from high-speed growth to scale down.


　　


Group buying industry's future development trend


　　


in the user atrophy, business predicament, many group buying site can not support the operation cost independently, group buying website Holding group heating trend more obvious. On the one hand, large group purchase site through the absorption of the inherent resources of the site, increase the pace of mergers and acquisitions, on the other hand, small group buying site more likely to cooperate, through the exchange of merchant resources, sharing user resources through difficult periods. Therefore, mergers and acquisitions, the joint trend will be more obvious!


　　


due to the local business characteristics of group buying and the deep integration of mobile Internet, group purchase in the mobile phone penetration faster. New data show that in the first half of 2012, mobile phone group users grew 47.9%. With the development of mobile Internet industry in the future, the combination of mobile phone group purchase with LBS and social application will be more close, the combination of online and offline application will be more close, and promote group buying to show a rapid development trend in mobile phone.


　　


On the market for the remaining large group buying site, in one hand to hold the merchant, one hand to seize the user at the same time, how to better achieve profitability, diversification of the profit model is also the purchase industry needs to consider factors. In addition, after the shuffle, the relationship between the merchant and group buying network also produced a subtle change. Scallops net Liu Xiang Manager introduced, "in the heyday, whether it is the choice of merchants, promotional methods, or discount strength, group purchase site enjoy absolute right of speech." Today, many of the business role has been reversed into the lead, group buying sites are increasingly in a passive position. ”