Group Buy rich second generation seems to have backers, group buying competition has to step aside

The so-called "rich second generation", refers to those relying on large sites to grow up to buy business. such as Sina group purchase, Sohu Love family group and Baidu Tencent and other giants to invest in group buying business.

According to the Beijing Business Report, from the market pattern, has been to follow the pace of most of the group buy "rich second generation" situation is not good, but after all, is currently only one by one top ten without internet seven male and other industry big guy's industry.

At present, the group buying industry is losing one hundred or two hundred of the monthly rate of the loss of the speed of thin body, the industry concentrated trend is increasingly evident today, "the remainder of the king" almost become the industry-wide recognition of the survival of the home. However, the industry is different from the other Internet industry competition.

Group Buy Elimination Slimming contest Sina Tencent Rich second generation are sidelined

It is reported that the top ten in the current group buying, can not find the shadow of the Wild shop giant. If you want to pull on the investment in the United States network Alibaba or investment Group F and high Friends of Tencent, but highlighted the embarrassment of the two giants.

According to reports, because the platform (most of the introduction of Third-party Group buying site) nature and commodity attributes are too strong, most analysis agencies usually do not count Alibaba and Tencent QQ group buy market share. Excellent media reported that the once high-profile Kill the league to buy business Sina Group and Sohu Love Group is still operating, but group buying status and two companies in the Internet industry status is indeed inconsistent. According to the third party statistical agencies disclosed that the two sites when the monthly turnover is also only the million level, basically no separate statistics.

Eric Consulting Senior analyst Su Yanyan analysis, group buying industry due to the current integrity issues such as market environment immature, buy 1-2 years will not occur. And the industry as a whole has not appeared profitable. At the same time, "Tencent Baidu these big companies will not focus on these investment time is long, the results are not obvious market, if the market becomes better, enter will also be in the form of acquisition."