Group buying ambition, occupy the net to buy half of the market?

A few days ago, He Yi participated in the "3 15" consumer and People's livelihood "direct hit group buying industry salon" by Sadie Net organization, attended the salon has the senior Bo friends, the Beijing Information Industry Association secretary General Xu Zuzhe, DCCI president Yanping and so on. We have made a personal point of view on the current situation of group buying market and the issues related to consumer interests.

On the current situation of group buying, there are probably two views, one is to request the relevant rights policy to standardize the group buying market damage consumer interests of the illegal behavior, the second is to be tolerant to deal with group buying market, give it more time and space growth.

At present, everyone feels that the group buying market is a mess. He Yi also believes that the group buying market is indeed a lot of problems, one is because the threshold is relatively low, the beginning of the Hundred Regiment War, now is the Thousand Regiment war, according to statistics, China has more than 3,000 group buying sites, their good and bad, CCTV, bTV have interviewed many victims, such as money played in the past, the site can not find, And such as buying a group buy more than 200 dolls, described on a large size, then received a small value of 2 pieces of cloth dolls, similar to a lot of problems. Research company data show that the Internet's complaints volume growth rate is 68.7%, of which, group buying complaints growth rate is the fastest. These are really some ways to limit the illegal behavior of group buying websites.

On the salon, Dcci Yanping shared several sets of data:

First, in 2010, the total net consumption of Chinese Internet users has just exceeded 1 trillion (referring to all parts), of which E-commerce is less than 400 billion, accounting for less than 40%, of which group buying accounted for 1%. Second, share the views of users. Heard but did not buy the user or have heard of but did not actually go to buy the user, the two groups of users do not want to buy the reason, the trust on the site is not high ranked second (heard but did not buy a group) 40.8%, the third reason is to worry about 34.8% after-sales service, Group Buy products and quality of service some of the concerns are fourth, the first do not know where to get group buying, which is the user some worry and concern in the inside. This is a little bit like when E-commerce started, this is a set of data. Among the top four concerns, three were related to trust, after-sales service, product service quality, and the fear accounted for 40.8%, 34.8%, and 33.3%.

The reason that people who have been in group buying don't want to go on buying again, the first is the consumer rights and interests can not be guaranteed, the second is to buy product quality and description of the difference is relatively large, the third is worried about after-sales service, the fourth is to buy the site trust is not high, these four data indicators from 51.5%, 43.1%, 38.9%, 34.7%, this is the top four.

The advantages of group buying site, the user is also very good praise. The first price is 91.8%, the second has my favorite product services accounted for 56.8%, the third shopping flow more convenient 64.1% accounted for. Users on the site to buy a good reputation, but there is another, group buying users believe that the site is a disadvantage, divided into two, one is already participated in but will not continue to participate in, after-sales service is not reliable is accounted for in the first, the second has participated in the will continue to participate.

Yanping said, "The group buying market this situation and 7, 8 years ago the entire Chinese e-commerce in the initial stage of the situation is similar, compared with the 2000 is more similar." Stand in the industry's height, to buy the request not too harsh, why? Because the whole big economic environment from honesty, in all respects, there is no better than group buying where to go, we can do a survey, buy the proportion of users dissatisfied, and then look at the entire national economy users complaints, to shopping malls, supermarkets, markets and other places to buy things, the two figures for comparison, It's interesting to compare the data. So I don't think it's too harsh for group buying. Second, the big economic environment, can not ask the Chinese people in the traditional industry when people can not be honest, everyone on the Internet must be particularly good faith, it is difficult to do, third, the new field from a disorderly to orderly need a process, this process requires service norms, Process and business interface system has a process, as the Internet practitioners to give this field time and space, let it grow. I think the whole e-commerce environment is not too good but too bad, especially the Business Administration department. ”

In fact, group buying is still a new service, still in the seedling stage, we should give more time and space to buy, so that it better to improve themselves and serve the customers. In fact, there have been group buying site began to rethink, and launched a number of benefits to the consumer protection measures, such as the United States Regiment, handle the launch of the "seven-day no reason to refund, consumers are not satisfied with the first payment, overdue return" measures, are in the continuous improvement of their own.

The United States group Tan Chen FAI think, buy only let consumers easy group purchase, rest assured consumption. At a low price to experience the value of the service, the industry can be bigger. He believes that in people's consumption, group buying can buy people's daily clothing, hats, shoes, and so on, but also to people to eat and drink to buy, although the current group buy in the entire e-commerce accounted for less than 1%, but in the future may account for half of the net shopping market.

He Yi that, group purchase may not account for half of the market, but with the growing market, industry self-discipline more and more high, illegal group purchase site will be eliminated. When the group purchase website to mature, it will be able to bring more convenience for people's consumption, become a good tool for people to serve.