Group buying in the form of urgent search line under the "backer" Handle net flower fall three cell groups

Source: Internet
Author: User
Keywords Group purchase patron handle nets search line

Intern Stone Trinidad Shanghai Report

Following the beginning of this year full network by Suning "Incorporation", the former local group buying industry hegemony, once to the United States impact on the IPO of the handle network has been the overall acquisition.

On the evening of October 19, a number of channels of news came: Handle network has been contracted by Jiangsu Tri-Cell acquisition, the latter has a grand High division (600122. SH), Nanjing New Hundred (600682. SH) Two listed companies, is the business throughout East China's regional retail giants. Since then, the Tri-cell Group spokesman, Vice President Zou also said that the three cell group will take over milestone investment held by the handle net shares, absolute holding handle net.

According to the agreement signed by the two parties, the three cell group will handle the network of online resources and the three cell group rich in the offline entity resources, on the basis of the continuous development of group buying business, to build O2O electric business platform.

Built in the early 2010, Hing in the end of 2011, the handle network, with group buying in China's life cycle fluctuations in the fate of its development has undergone dramatic ups and downs. After three rounds of financing and eventually become the traditional retailer of the assets of the tri-cell Group, the industry for the marginalized group buying site in China's development prospects more pessimistic attitude.

Billion European network co-founder, O2O industry analyst Huang said that the handle net from 2012 is from the investment Fongmaton management financial power, 2013 began to look around for sellers. Prior to the company and Baidu, Alibaba and other large internet groups have been in depth, but ultimately because of valuation and business overlap and other problems.

The handle net of "diving"

Although neither of the grand three and the handle network disclosed the amount of the acquisition, the purchase price of the full net at the beginning of the year was only tens of millions of dollars, and the once-valued 1.1 billion-dollar handle net was said to be difficult to sell at the high price.

It is reported that the new management team has been basically determined, handle the investment Fongmaton investment Chairman and CEO Chiliping concurrently CEO of the company, the former CEO Feng promoted vice chairman and the company's chief strategic officer.

Now become the takeover of the object of the handle net, three years ago when the fiery launch of the IPO may not have thought, the transformation of enterprise survival status will come so fierce. After a disorderly scramble for the local market from the original site of thousands of group buying, the surviving handle network was once firmly seated in the first place.

As one of the earliest Chinese group purchase sites, handle nets in April 2010, the Angel investment in Taishan venture capital injection, two months later, the Jinsha River venture investment institutions such as the 5 million dollar a-round equity financing and 5 million of dollars in financial borrowing.

Up to April 2011, the handle network announced the completion of the third round of 111 million U.S. dollars of financing, the financing by the milestone investment, Calendar Peak Group's two PE, Jinsha venture and other two funds to invest together. At this point, the handle network financing amount of 166 million dollars.

However, in October 2011, when the pull-back network launched the U.S. IPO, the enthusiasm of the local group buying industry is clearly back to rational, overseas listing prospects tend to be pessimistic. Although its own performance report highlights frequently, but the final listing failed, after the company's decline in the emergence. Into the last two years, group buying has gradually started to buy, not be "phase" of the small and medium-sized group purchase site revealed survival crisis, group treasure nets, 24 coupons and other well-known sites have been declared closed.

"For the acquirer, the value of the handle net shrinkage is a real good news." Now in the intense increase in group buying, each group buying site in the industry's position to be true to reflect the value of more real than before. "said Shire, a senior researcher at the CIC adviser.

However, Ruzenwang, an expert in the country's famous electricity business, stressed to the 21st Century Economic report domestic group buying three strong pattern has formed, the United States Regiment, the public comments, glutinous rice net (by Baidu 100% mergers and acquisitions) The three total share of 90%, this time handle was acquired, to buy the pattern in fact will not cause too much impact.

Line up new alliances

The collective plight of group buying sites is giving retailers who are eager to seek O2O closure an unprecedented opportunity. "Group buying sites are now looking for their own backers and sources of funding. Mergers and acquisitions are a common path in the future, small and medium-sized group buying sites can not survive independently. Ruzenwang bluntly.

In recent years, the three-cell group has been trying to power the field of electrical business. In February of this year, the former electric trader first Mcox,nasdaq and the Business circle in Nanjing reached a stock purchase agreement, the actual control of the owners. and Business Circle Network E-commerce Co., Ltd. is the behind the three cells, the company is initiated by the three cell group and the Nanjing Xin Jie Kou business district, the core of several commercial enterprises, with the Government to participate in the establishment of joint venture.

For a long time, the tri-cell Group of Nanjing New Hundred and its grand three-cell digital stores are commercial and retail enterprises, in the past two years under the impact of the electricity business under greater pressure to seek online resources and offline resources and the mutual coordination and development of strong momentum. And in Shire view, group buying website "manifested" The change also is the general trend.

Group buying sites can no longer rely on the initial discount promotion model for development, the future group purchase site can only build their own development strategy, the construction of their own competitiveness to obtain a space for development. In this trend, group purchase site search for resources rich in the traditional industries, such as handle nets merged into the three-cell group, or to seek to have an import advantage of enterprises such as public comments to attract Tencent shares are a way of development. "Shire thinks.

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