Group buying in the mainstream, the business is becoming the main channel of commercial circulation

In the age of inflation, soaring prices, a spike in the prices of everyday necessities, and the number of things in the bank card that seem to be getting less, there seems to be little excitement in this case, but the following rumors are good news for the inflationary age.

November 29 News, according to foreign media reports, sources revealed that Google has just 2.5 billion U.S. dollars to buy the U.S. group purchase site Groupon. Neither side commented on the news. There have been reports that Yahoo is considering buying Groupon for 4 billion dollars.

The news, which has not yet been confirmed, is on the other side of the ocean, but it is quite able to represent the "inflation era" of people's consumption outlook.

Groupon's rise can be seen as a typical case of people pursuing good bargains in times of economic crisis, with great success in a short period of time.

Groupon was founded in 2009 and is said to be earning 50 million dollars a month. In April this year, Groupon was valued at $1 billion trillion. Groupon has 20 million subscribers, spanning 29 countries in Europe, North America, Latin America and Asia. Groupon has also sparked hundreds of of clones, with the so-called "Thousand Wars" in China alone.

In times of economic prosperity, Groupon is not necessarily able to achieve such rapid development, only when people have less money in their pockets, will be more careful; this is the reason for group buying websites in China, shopping malls in thousands of clothing and restaurants 35 people spend six hundred or seven hundred of the situation, Group buying can make consumers enjoy great benefits.

At the same time, group buying stimulated consumer impulse, this is also "small profits but quick turnover" consumption psychology generalization.

Therefore, in the high price of domestic, group buying also performance excellent, through catering, ticketing, FMCG and other aspects of rapid development and other industries spread.

If Groupon is really being bought by Google, it will surely show the internet giants and Capital's endorsement of group buying.

With Google's injection and push, Groupon is likely to continue to grow at a high speed and gongchenglvede around the world; for Google, it can also use Groupon to achieve its soft spot in E-commerce, a bit of a point, Groupon, if the strategy is not a big mistake, is likely to become a sharp tool for Google to pin down Amazon's Apple and Facebook.

Of course, this is also good news for domestic group buying sites, Groupon, such as Google Acquisition, for domestic online shopping site financing and even listed are excellent news, if Groupon is really accepted, it can be foreseen in the next three or two years, there will certainly be domestic group buying site listed in the United States, this is almost the conclusion.

In a way, group buying is becoming the mainstream of commercial commerce.

The first is the Mai Lin's listing, when the upcoming listing, stating that the development of the company after a decade, gradually mature by the capital market recognition; second, Taobao gradually shifted its focus to the mall, China's largest e-commerce web site from Consumer-to-consumer to the trend of the company to show that the company is the main direction of business Again, of course, online shopping from a single spark to a prairie fire, all show that consumers to the consumer website acceptance of an unprecedented upsurge.

If the development of E-commerce has been the pursuit of Low-cost Taobao Consumer-to-consumer era, then the current new pattern is to buy and mall as the main force of the times, consumers are not only the pursuit of cheap, but also began to pursue quality goods and service requirements gradually increased.

It's not easy for the day to come. Just as Groupon stood out during the recession, the business crowd went through the difficulties of logistics, payment and other problems. When the logistics and third-party payments gradually mature, the consumer finally ushered in the development of a new round of climax.

In Beijing's subway station, the group purchase website handles the net and Taobao Mall's advertisement respectively in the subway channel's two sides, this appears to herald the current electronic commerce new pattern

The larger background comes from the beginning of the article, the inflation era, more and more people began to "budget", the advantages of the price of the more obvious, more and more resources and attention began to the field of E-commerce trends, commercial circulation of the revolution has only just begun.

Traditional commercial circulation enterprises began to layout e-commerce, manufacturers have entered the platform or self-built platform, at the same time, the capital of the tail goods market is open a hot one--

This is from the financial crisis to the inflation era of the market situation, there are too many uncertainties in the future, so that the pockets of silver to buy more goods for most people is the absolute truth.

Note: Frankly, the new approach to China Unicom is a historic retreat, not to mention the European and American practices. The separation of machine card is one of the few advanced areas in China's telecom industry, which has been completely destroyed. Forcing "users", those who have been forced to succeed is like Unicom to fabricate abusive mobile user's jokes, as a tool for Unicom hostage.