Group buying in the noisy ushered in the first quarter of this year's performance quiz

Absrtact: After a series of mergers, financing tide, group buying in the noisy ushered in the first quarter of this year's performance quiz. Data show that March group purchase measurements data record record high, of which the total turnover of the national group buying market reached 4.83 billion yuan, an increase of 106.

After a series of mergers, financing tide, group buying in the noisy ushered in the first quarter of this year's performance quiz. Data show that March group buy "measurements data" to create a record high, of which the total turnover of the national group purchase market reached 4.83 billion yuan, an increase of 106.4%. In group buying, once accounted for more than nearly 30% of the physical category group buy today's offline accounted for a sharp decline in the physical category group buy had to turn to other platforms to explore the way out.

March Restaurant Group purchase total turnover reached 2.9 billion yuan, accounting for March total turnover of 60.3%. And the corresponding is, the real category group buying accounted for continued to reduce the overall turnover in March only 130 million yuan, accounting for the overall sales of 2.7%. Integrated throughout the first quarter, the Restaurant group purchase turnover of up to 7.47 billion yuan, the chain growth of 34.1%, and the commodity group is only 400 million yuan, down 15% year-on-year.

Professional analysis said, catering businesses are willing to buy this form of marketing, catering group buy so can maintain rapid development. In contrast, although two years ago, the group purchase site has also tried to do the kind of group buying, but the final effect did not meet expectations, the root cause is that the site itself to serve the local life of the location and the physical type of product gene is not too consistent.

At the same time, in many consumer websites, group buying has become standard, and for those who want to do the kind of concessions to the site, began to turn to a more professional platform to do, such as beauty say, Mushroom Street, folding 800.