Group buying industry competition "internal strength": Handle nets and other five hegemony

After two years of blowout-type development, group buying industry into a rapid shuffle period, the daily reduction of the number of group buying is no less than the previous increase in the speed, data show, as at the end of October http://www.aliyun.com/zixun/aggregation/7763.html "> The total number of domestic group buys 2,908, compared to last August peak period has reduced 2,150, in the group buying industry fierce competition, the Matthew effect gradually highlighted. According to statistics, 2011 years ago 10 of the site combined to account for the entire group buying market 57% of the share, and in this year, the top 5 have accounted for 80%. The future market leader is bound to be the top five of the current group purchase site, and the final victory will be competition innovation, meticulous management capabilities, has been in the lead of the creative handle network will likely get the last "ticket" in one.

Group purchase revenue appears saddle fault

At present, in the group purchase industry monthly sales of more than 200 million of the site, including handle network, the United States, the public comments group, such as 5 sites. The top 6-10 group buy sales are below 100 million yuan.

With the development of the industry, industry resources, management capabilities, team performance has gradually presented Matthew, industry leaders quickly accumulate brand energy, so that the strong stronger. At the same time, the technical threshold gradually strengthened, group buying has become a technology-intensive enterprises, the exploration of new technology has accelerated the emergence of the industry Matthew Effect.

Independent e-Commerce analyst Ruzenwang that the current growth situation better group Buy Web site is handle network, mass Comment Group and the United States, but the three are also facing their respective transformation. Including the transformation of the mobile end, the transformation of the business model, the big category of life services group buy, the next strong is one or two, it is difficult to reach three, especially in the future, there will be one or two, through the way of IPOs to raise capital.

Group Buy oligopoly Five hegemony

Zhu Yuhu, the Jinsha venture partner, said now the overall situation has been set, is the front of the three or four have been set up, now the key is the front of the three or four, who can stick to the last one or two, the last can be left two, everyone began to make money, and finally if a single big, then the company is very profitable.

Group buying industry once ranked first handle network has been in product innovation to maintain industry-leading position, and always provide users with high-quality services.

Handle NET investor Zhu Yuhu said, handles the net from the early large-scale marketing, the happy enclosure, the rapid scale hundred meters sprint type development, is turning the interior fine management, enhances the management efficiency, enhances the gross margin the effort. "Our overall funding situation is very healthy and I think we can make a profit soon," he said. ”