Group buying industry into a smooth period, the development of diversification

To excellent network coupon channel (coupon.letyo.com) has quietly on the line, a collection of hundreds of home purchase network merchants coupons, users can print online to receive. As the Seeker of Chinese group purchase navigation, to excellent network to enter the coupon market, indicating that the development of group buying navigation began to diversify.

Group buying industry has been a roller-coaster-like development climax, this year has gradually entered a smooth period, a large number of group buying site was eliminated, as the chain of the downstream group purchase site, but also by a large impact, according to the Alexa data show that several major group buy navigation user visits have different degrees of decline, Make entrepreneurs worried.

"Coupons and group discounts are essentially a concept, just different terms, the group buy navigation site to enter coupons can effectively integrate preferential information to attract a wider range of consumers." "To excellent network CEO An Chenghai said.

According to the data center to excellent group buying data show that from August 2011 to January 2012, China Group buy 6 months total turnover of nearly 20 billion yuan, this data for the start only a short period of 2 years of group buying market, is undoubtedly a qualified examination paper.

However, compared to 230 billion of the market transaction size of the business, group buying is obviously inferior to many, "buy the way out on the road to E-commerce, so group purchase navigation to develop should also be closer to E-commerce." "An Chenghai thinks.

Before this, there have been many coupons platform, with this area is more and more spotlight, from the blue Sea gradually into the new Red Sea, I am afraid it is only a matter of time.