Group buying industry outbreak "Battle of the Movement"

Reporter learned from Alipay, as of December 31, 2012, from the mobile end of Life services group purchase volume (excluding the cost) year-on-year surge of 27 times times, mobile business accounted for the overall group buying transactions accounted for more than 15%, "mobile dispute" will undoubtedly become the focus of this year group buying industry competition.

Despite the travails of the http://www.aliyun.com/zixun/aggregation/22442.html "> Industry reshuffle, consumer demand in the group buying market does not seem to have been hampered. Alipay said that the 2012 group buying market overall transactions rose by 80% in 2011, among them, the mobile group deal growth is staggering, compared to the previous year 27 times times, accounting for the entire group buying market share of 15%, consumers through mobile devices to buy goods mainly life service category.

The outbreak of mobile group purchase benefited from the application of LBS technology and the promotion of wireless payment experience. In the second half of 2012, each group of mobile phone clients have realized the LBS application of mobile group purchase, so that users can be at any time to get group buying services, a great impetus to the rapid development of mobile group purchase, Alipay will be mobile payment to upgrade to "mobile fast payment", further optimize the wireless payment flow Also for the development of Mobile group to bring new impetus (310328, fund bar). After the two-dimensional code payment, Alipay successfully launched a sonic write-off, super collection, such as mobile payment technology, in these innovative technologies, the 2013 mobile end of the volume of purchase transactions is expected to reach the market total of 30%.