Group buying industry quiet two years War rekindle

Quiet 2 years of the group buying industry renewed fire, will be formally implemented on March 15, the revised version of the consumer Rights and Interests Protection Act became the fuse of group purchase website service escalation. Recently, the first introduction of Baidu glutinous rice "casually retreat" commitment to respond to the new law call, and bluntly the lowest price of the net is not afraid of consumer comparison.

The last two years a little quiet of the group buying War, with the Baidu glutinous rice into the bureau again present upgrade posture, and that year, "Hundred Regiment war" multifaceted different, this time more show giant game of the vigorous. Since 2010 China group buying website Industry started, "money back" has been the most concentrated consumer complaints, although many domestic mainstream group buying sites have claimed such as "7 Days Return", "No consumption at any time" and other measures, but most of them stay in the concept of hype level. And in the new elimination of the Law clearly stipulates that the Internet shopping consumers also have the "right to regret," the service system for group buying, and even financial strength have put forward a severe test.

According to the industry analysis, in 3 15 is about to come, the two major group purchase site of Glutinous rice and the United States Group on the new law of the attitude of differentiation. The main reason is the gap between real power. For the United States, although the company is still in the group buying site more advanced position, but the group buying industry to burn the sequelae of the war brought about by 2013 only to be relieved, I am afraid to support the implementation of the new law brought about by the cost of pressure.

And since Baidu wholly-owned purchase of glutinous Rice Network, renamed after the Baidu Glutinous Rice won the company's strong support, whether it is the brand's drive, the injection of resources, technical strength, all let the strength of the fast jump Baidu glutinous rice. "Only by fully safeguarding the rights and interests of consumers, so that the purchase of the site to improve the quality of the consumer experience, in order to expand the overall size of group buying industry, thus forming a virtuous circle of rapid development." "Baidu Sticky rice related head said:" Response to the new elimination of the "free" promise, for nearly two years have been accustomed to the ' greenhouse ' feeling of the purchase site is a painful transformation, but for the future of group buying industry is an opportunity to upgrade. ”

Industry experts believe that the entire O2O market is expected to produce a trillion-scale in the future, a huge space of imagination accelerated the process of group buying website Shuffle. This time Baidu glutinous rice and the United States Regiment of 3 15 service upgrade war, after the fittest by the consumers, it is expected to become the next round of buying industry to take off the original point.

Yang Shouwei