Group buying is not a good model

Since Wang's copy of the Groupon model to China, group buying has been a fire in China. According to statistics from Analysys International, as of March 2011, http://www.aliyun.com/zixun/aggregation/7763.html "> Domestic Group Purchase website has reached 3,265, that is, since last March, Domestic group buying sites are expanding at nearly 10 a day. Why is the group buying site so hot?

Industry people say, the reason for group buying is because the group buying model for consumers-buy platform-business is 3 win, as a matter of fact, to consumers, can buy their favorite goods or services at a price lower than the market price, for the group buying platform, by connecting the merchants and consumers, can earn the goods spreads, Also can obtain the consumer data, for the merchant, buys the platform not only can increase own exposure, enhances the popularity, is a good advertisement platform, is also cleans up the stock, solves the surplus resources a path.

But the problem with the group buying model is obvious, for consumers, can buy the right goods and services of course happy, but to buy goods or services themselves can not be controlled, such as product quality, product after-sale and other issues, for the service to buy, whether the service is not discounted, can on time consumption, etc. to buy platform, Can not understand the real needs of consumers very well, for example, the specific location of consumers, consumer demand for services, product quality requirements, consumer grade, etc., on the quality of business products, after-sales service, group purchase platform can also not be controlled, can only be said to be urged or supervised, but can not solve the problems consumers encounter, Group buying platform is very embarrassing, for businesses, group purchase can produce effects cannot be estimated, so the quality of their products or services can not be traced and maintained, can not ensure that after the sale to keep up.

It can be said that the current mode of group buying is extensive type, consumers can only be passive choice, the choice is not necessarily their favorite; the choice of the purchase platform is also driven by the market, in order to pursue profits or seize the market, the quality of business products, after-sales service, and even the qualification of the audit is not complete, also do not thoroughly For the merchant, the choice of the purchase route is also passive, can not estimate their delivery speed, the sale of reception, after-sale maintenance, can not accurately estimate their own inventory or remaining resources, can only passively accept the number of successful group purchase consumption.

Through analysis, we will find that the group buying mode is not a good business model, is the defect of the group buy itself led to the consumer product quality, after-sales service questioning and worry, to buy platform and merchants distrust.

Now the question is, how to make up for and improve the group Buy mode in the above link defects?

Please pay attention to He Yi's next blog post: "Group purchase innovation, to meet the basic needs of human applications"