Group Buying market Research report: China Online Group Buying market status (3)

China http://www.aliyun.com/zixun/aggregation/13147.html "> Network Group Buying Market Research Report (October 2010 edition): The status of China's online group Buying market (3)





Group Buy disseminator An Chenghai (Tuangou evangelist)











(v) Regional Analysis


from the beginning of this year as China's first group buying site officially opened a regiment, China's group buying site has exploded, so far there have been thousands of families. Of the country's 100 major cities, Beijing undoubtedly has the largest number of group buying sites. According to the Web site data collected, as of October 15 this year, Beijing has reached 301, accounting for total number of sites 25%, Shanghai and Guangzhou respectively 85 and 45, respectively, accounting for 7% and 4%, in addition to the 100 major cities, all over the country there are 315 group buying sites, accounting for about 26%.


 


Figure 13 major cities group buying site Distribution (March 2010-September)


 

Figure 14 distribution ratio of major city group buying sites (March 2010-September)





from the number of group purchase statistics, the number of group buys in all cities in the first, accounting for 35%, close to the second Shanghai 6 times times. Shanghai accounted for 7%, Guangzhou, Shenzhen, Hangzhou, three cities to buy more than thousands of times, respectively accounted for 3% or so. Other cities in the group buying just started the state, the number of group buying less.


 


Figure 15 Number of major city group deals (March 2010-September)








Figure 16 Distribution ratio of group purchase in major cities (March 2010-September)





Group purchase number is also the largest in Beijing, to more than 10 million, accounting for one-fifth of the total population in Beijing, accounting for 41% of group buying, group buying the second largest city in Shanghai, the number of group buys is about 2.5 million, accounting for one-tenth of total population in Shanghai, the number of group purchase in Guangzhou, Shenzhen, These data reflect the two or three-line city of group buying and there is a lot of market space.


 


Figure 17 Total purchase number of major city group buying sites (March 2010-September)





Figure 18 distribution ratio of major urban purchasers (March 2010-September)





Although the number of group buying and group buying is not as high as Beijing, Shanghai's enthusiasm is quite high, the Heat purchase index reached 43 people per hour to buy, Beijing, China, Guangzhou, Wuhan, Chongqing, the Heat purchase index among 20-30 people.


 





Figure 19 main city Group buying website Hot purchase index (March 2010-September)





from the total amount of purchase, Beijing's total amount of buy more than the whole country, to 490 million, accounting for the total amount of 40%, the national group purchase for 440 million, the total amount of group buy 36%; Shanghai ranked third, the total amount of group purchase reached 123 million, accounting for the total amount of 10%.


 


Figure 20 Purchase amount of major city group buying website (March 2010-September)





 


Figure 21 Distribution of purchase amount in major cities (March 2010-September)