Group Buying market Research report: China Online Group Buying market status (1)

China http://www.aliyun.com/zixun/aggregation/13147.html "> Network Group Buying Market Research Report (October 2010 edition): The status of China's online group buying market (1)





Group Buy disseminator An Chenghai (Tuangou evangelist)

(a) group buying market overall situation

Since March this year, the American Groupon Company's business model was introduced to China, online group buying quickly accepted by domestic netizens, the network group buying market rapid growth, its development speed is surprising. As of the end of September 2010, in a short period of six months, the number of Chinese group buy more than 1000, the market Size (sales) to reach 1.2 billion. Between March and September of the seven-month period, group purchase website monthly compound growth rate reached 120%. From the current development trend, the monthly number of new group purchase sites gradually stabilized, estimated in the last quarter of 2010, the number of group buying site will be increased by more than 300 per month.

(b) Number of group buying sites

In the beginning of 2010, China has not yet group buying sites, to March, group buying site began springing up, six months later, the growth momentum of online group purchase is still not reduced, March 2010-September Group buy site monthly composite growth rate has been maintained at 120%.

 


Figure 1 Number of group buying sites (March 2010-September)

Although the group buys the website to grow quickly, but its speed is not equal to the growth of the group buying user at all. The average purchase number of group buying sites is still rising monthly, from the beginning of 225 people/times up to 551 people/times.

 


Figure 2 2010 Group buying site average income and average purchase number

(c) Group buying market Size

According to the cumulative monthly sales volume growth rate, the net purchase users to buy this model is very recognized. In the last 3 months (July-September), the average monthly sales amount of online purchase has exceeded 370 million yuan, while the March-September average monthly purchase amount reached 170 million yuan.

According to statistics, China's E-commerce market in the third quarter of 2010, the size of 121 billion yuan, the group purchase market in the third quarter of 1.17 billion yuan, compared to the second quarter of 100 million yuan growth of 1100%. China's E-commerce market has grown by 76.9% over the same period, The future of online group buying in the overall E-commerce market share is also quite exciting.

Figure 3 China Network Group buying market Size (sales Amount) (March 2010-September)

(iv) Number of group purchase

According to the statistics of the 912 group buying site data show that by the end of September 2010, the total number of online group buys nearly 50,000 times, the cumulative seven months (March-July) of the monthly composite growth rate reached 181%, the last 3 months (July-September) to 96%.

In the beginning of the first group purchase in March, the goods can be purchased less, with the number of group buying sites increased, the types of goods are increasingly rich. By September 2010, an average of more than 700 new commodities were opened each day. In the last 3 months, the average number of group buy sites for 15,000 times, single September one months, the average number of daily purchase has reached more than 20,000 times. At the beginning of October 2010 every day to the network to show the number of buy products have more than 2000, in accordance with the speed of development, after the user needs all the goods and services can be purchased through the regiment. The development of the network group buying is still restricted by the region, the commodity can distribute nationwide, but the service group buys the best or the Beijing area, two, three or four line city's service group buys very few or not.

Figure 4 Group buying times Growth Trend (March 2010-September)