Group Buying market Research report: China Online Group buying market status (2)

China http://www.aliyun.com/zixun/aggregation/13147.html "> Network Group Buying Market Research Report (October 2010 edition): The status of China's online group Buying market (2)

Group Buy propagator An Chenghai (Tuangou evangelist)

(e) Number of group purchase users

1. Network traffic according to September 2010 data statistics, the total number of purchase site purchases reached 26 million. Based on the September to the end of the 912 to be included in the website of the Alexa number of group purchase data results, September 2010 China All group buying site working day (Monday to Friday) the average number of visitors per day about 10 million people, after only 6 months of development of the entire industry's flow has reached the 1/4 Taobao. At present, the cumulative number of participants in the online group has exceeded 25 million, and the purchase has reached 15 million. Some of them have tasted the sweetness of the loyal consumers and just joined the new users, March-September, the monthly composite growth rate of 223%.

The current 3-month group buying site overall monthly average purchase number of 7.79 million people, September breakthrough 11 million people. Although there are duplicate buyers, but we can claim: The online group buying market has reached 10 million people's size!

With group buying more and more people, the user's purchase behavior more and more mature, the original impulse consumption began to slowly turn into rational consumption. As a result, the hot-purchase index (average per hour purchase) fell back in September, averaging 11 people per hour, down 30% per hour in August.

In addition, with the maturity of the group buying market, per capita group purchase consumption amount also tends to stabilize, from 3、4、5月 more than 50 yuan slowly stabilize to 40 yuan buy average consumption.