Group Buying market Research report: China Online Group buying market status (5)

China http://www.aliyun.com/zixun/aggregation/13147.html "> Network Group Buying Market Research Report (October 2010 edition): The status of China's online group buying market (5)

Online Group Buy Product Category 2

Group Buy propagator An Chenghai (Tuangou evangelist)

In the five major categories of commodities, beauty care and quality shopping average discount rate is the lowest: 22 percent; Because of the discount, beauty care and boutique shopping index is also relatively high, up to 41 people per hour to buy. The lowest hot-purchase index is the restaurant group purchase, an average of 14 people per hour to buy. However, from the average number of buyers, beauty care to buy the lowest, on average, 312 people buy, the highest is the leisure and Entertainment category group purchase, on average, 591 people buy each.

Fig. 25 Group buying Group Purchase Index


Figure 26 Group purchase group buy classified commodity Heat purchase index details

From the breakdown of the goods, cosmetics group Buy the most times, accounting for the total number of 26%, restaurant Group buy second place, on average accounted for 13%.

Figure 27 Group Buy Group purchase classification of Goods (March 2010-September)

In terms of the amount of merchandise purchased, the amount of cosmetics is higher, up to 36% of the total group purchase amount, and the number of restaurant group buys is 15%, and the third is the movie ticket, which reaches 6% of the total amount.

Fig. 28 Purchase amount of the group buying segment (March 2010-September)

From the number of buyers, cosmetics to buy the largest number of groups, restaurant group number ranked second, out of the lottery and gifts, ranked third Fourth of the respectively: Film and fruit snacks tea wine.

Figure 29 Group buying segment purchase number (March 2010-September)